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All Journal Trikonomika: Jurnal Ekonomi Majalah Ilmiah UNIKOM PINISI Discretion Review INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Efektif Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Neo Journal of economy and social humanities Best Journal of Administration and Management Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI)
Dewi Indriani Jusuf
International Women University, Bandung, Jawa Barat, Indonesia
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Info Sains : Informatika dan Sains

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Sustainable Marketing: Integrating Environmental Aspects in Corporate Marketing Plans Dewi Indriani Jusuf
Jurnal Info Sains : Informatika dan Sains Vol. 12 No. 02 (2022): Informatics and Science, September 2022
Publisher : SEAN Institute

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Abstract

This research aims to analyze the effectiveness of integrating environmental aspects in company marketing plans as part of efforts to achieve sustainable marketing. Using a theoretical framework involving the concepts of sustainable marketing and corporate social responsibility, this research analyzes the impact of integrating environmental aspects on brand image, consumer loyalty and company financial performance. This research uses a qualitative approach with descriptive methods. This research emphasizes the importance of sustainable marketing practices for companies amidst pressure to be socially and environmentally responsible. The integration of environmental, social and corporate governance factors into marketing strategies allows companies to reduce negative impacts on the environment and build strong relationships with consumers who care about social and environmental issues. Key steps include efficient use of resources, support of sustainable suppliers, development of environmentally friendly products, and education of consumers about the company's sustainability efforts. Consistency in messaging and commitment to sustainability can also strengthen brand image and employee engagement, thereby playing an important role in advancing global sustainability and societal well-being.
Co-Authors Dadang Munandar Denok Sunarsi Erna Pujihartanti Evie Sophia Jasmani Jasmani Sheila Kurnia Putri Umi Narimawati Umi Narimawati Wentri Merdiani