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All Journal Trikonomika: Jurnal Ekonomi Majalah Ilmiah UNIKOM PINISI Discretion Review INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Efektif Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Neo Journal of economy and social humanities Best Journal of Administration and Management Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI)
Dewi Indriani Jusuf
International Women University, Bandung, Jawa Barat, Indonesia
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Neo Journal of economy and social humanities

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Utilizing Corporate Social Responsibility to Strengthen Brand Equity Dewi Indriani Jusuf
Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i4.148

Abstract

This research aims to analyze and evaluate the role of using Corporate Social Responsibility (CSR) in strengthening a company's brand equity. Utilizing CSR has become a major focus for companies that want to improve their brand image in the eyes of consumers and society. This research uses qualitative analysis methods with descriptive methods. The research results show that effective implementation of the Corporate Social Responsibility (CSR) program provides significant benefits in strengthening a company's brand equity. Active participation in CSR activities not only improves a company's reputation in the eyes of consumers, but also differentiates the brand from competitors, builds close relationships with consumers, and increases customer loyalty. In addition, engagement in CSR also helps companies manage reputational risks related to social and environmental issues, while ensuring compliance with relevant CSR regulations and standards. Thus, CSR has an important role in establishing a strong and responsible brand image, which ultimately supports a company's long-term growth and sustainability in a competitive market.
Co-Authors Dadang Munandar Denok Sunarsi Erna Pujihartanti Evie Sophia Jasmani Jasmani Sheila Kurnia Putri Umi Narimawati Umi Narimawati Wentri Merdiani