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All Journal Trikonomika: Jurnal Ekonomi Majalah Ilmiah UNIKOM PINISI Discretion Review INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Efektif Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Neo Journal of economy and social humanities Best Journal of Administration and Management Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI)
Dewi Indriani Jusuf
International Women University, Bandung, Jawa Barat, Indonesia
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Trikonomika: Jurnal Ekonomi

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THE EFFECT OF CONSUMERS’ BEHAVIOR AND PERCEIVED RISK ON PURCHASE DECISIONS AMONG ONLINE SHOP CONSUMERS Dewi Indriani Jusuf; Dadang Munandar
TRIKONOMIKA Vol 20 No 2 (2021): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.042 KB) | DOI: 10.23969/trikonomika.v20i2.4980

Abstract

The goal of the research is to know the effect of the consumer behavior and perceived risk on, the consumers’ buying decision. This research employs a quantitative approach, descriptive and verified design. As much as 100 consumers are selected as respondents using a purposive method. The instrument of data collection is questionnaire. The data analysis used is Structural Equation Modeling. The research results show that the consumer behavior and perceived risk affects the consumer buying decision significantly. The biggest effect of the consumer behavior dimension on the buying decision variable is a personal factor and the biggest effect of the consumer behavior variable is on payment method dimension. The perceived risk contributes to the consumer buying decision significantly. It also proves that that the emerging of the online shops contributes shifting of the consumer behavior from a conventional business transaction into a digital one among the consumers.
Co-Authors Dadang Munandar Denok Sunarsi Erna Pujihartanti Evie Sophia Jasmani Jasmani Sheila Kurnia Putri Umi Narimawati Umi Narimawati Wentri Merdiani