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Journal : J-MAS (Jurnal Manajemen dan Sains)

Analisis Pengaruh Atmosfer Cafe Terhadap Keputusan Pembelian Produk Coffe pada Masyarakat Karawang Celvin Surya Dharma; Hawignyo Hawignyo
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 1 (2022): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i1.334

Abstract

The purpose of this study was to analyze the effect of the cafe atmosphere on the interest in buying Kaula coffee products in the Karawang community. There are two key respondents who became informants in this study. This study uses a qualitative approach, and data collection techniques through interviews. From this study, it was found that the cafe atmosphere had an effect on people's buying interest, a comfortable outdoor atmosphere and live music could increase people's purchasing power for Kaula coffee products. In addition, it was found that the rainy season had an impact on the decrease in the number of visitors because Kaula Coffee used the Outdor theme.
Peranan Manajemen Sumber Daya Manusia dalam Organisasi Disa Halsa; Hawignyo Hawignyo; Didit Supriyadi
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.528

Abstract

Human resource management is a process to solve every problem to support existing activities in an organization or company. Organizations and companies can survive the threats of change and time. This study explains that the role of Human Resource Management (HR) in an organization or company is to achieve organizational or business goals in an effective and efficient manner. Writing aims to determine the role of human resource management in the organization. The writing method uses the literature review method (library research). From the discussion it can be concluded that human resource management is managing human resources. Of all the resources in the organization, human resources are very important and very decisive. All the potential of human resources is very influential on the organization's efforts to achieve goals.