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The Role Of Small Micro Enterprises In Production Snack And Product Innovation Towards Additional Community Economic Income In Tangerang City Heri Satrianto; Berlin Silaban; Rinintha Parameswari
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.507

Abstract

The study is intended to determine The Role of Small Micro Enterprises in Production Snack and Product Innovation towards an Additional Community Economic in Tangerang City. Micro small and medium enterprises (MSMEs) have an important role in the economy of Indonesian society. Indonesia government also views the existence of MSME businessman as important. The existence of MSMEs can have an effect on increasing people's income and also with the innovation of snacks that can attract consumers. The method used quantitative which was taken, it can be conclude that Whereas t count is 6,453> t table is 1,985 and the sig o.oo value <0.05, this shows that the role of Micro and Small Enterprises in production snacks has a significant and positive effect on the addition of community economic income in Tangerang City. That t count is 5,568> t table is 1,985 and the sig o.oo value <0.05, this shows that product innovation has a significant and positive effect on the addition of community economic income in Tangerang City. Whereas F count is 161,927> from F table of 3.09 and sig value of 0,000 <0.05, this shows that the Micro and Small Entrepreneurs Production snacks together with product innovation have a significant and positive effect on the addition of community economic income in Tangerang City.
The Effect of Jakarta Composite Stock Price Index, Jakarta Interbank Offered Rate as Determination Factors Fluctuations in Net Asset Value of Mixed Mutual Funds Vivin Hanitha; Berlin Silaban; Tri Angreni
Primanomics : Jurnal Ekonomi & Bisnis Vol. 20 No. 3 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i3.1485

Abstract

The purpose of this study is to define the factors that influence the Mixed Mutual Funds including the Jakarta Interbank Offered Rate and the Composite Stock Price Index. The research method used is purposive sampling by taking data on price movements of mutual funds published by PT Ashmore Asset Management Indonesia Tbk where Mutual funds originating from the period January 1, 2021 to December 31, 2021 and listed on the IDX, consist of 245 daily data. The test method used is descriptive statistical method using sample data from JCI and JIBOR where the results obtained from the calculation of this analysis are JCI and JIBOR have a positive and significant effect on the performance of the Net Asset Value of Mutual Funds, with a coefficient of determination close to 0.6526 or 65, 26%, which means that NAV is influenced by the movement of JCI and JIBOR. While the remaining 34.74% is explained by variables not included in this study.
Penyuluhan Pemasaran E-Commerce Untuk Meningkatkan Penjualan Bagi UMKM Pemuda-Pemudi di Kecamatan Rajeg Kabupaten Tangerang Kito Kurniawan; Berlin Silaban; Freddy Artadima Silaban
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2022): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v2i1.574

Abstract

Technological developments that occur today are growing rapidly. All aspects of human life in their activities use information technology as a tool to facilitate and speed up the activities carried out. On the other hand, competition in the economic field is also getting tougher. All manufacturers are competing in marketing their products to consumers. Electronic Commerce (E-Commerce) is the process of doing business through a computer network which in general is a business activity that is closely related to: Consumers (Consumers), Manufacturing, Internet Service Providers (ISPs), Intermediaries (Intermediateries), using electronic media and facilities Internet to buy or sell its products. Unlike traditional trade which is done physically with someone trying to go & come to get the product. E-Commerce which started in the early 1990s has taken a big leap in the world of computers, but the fact that hinders the growth of e-commerce is the security factor. Security is a challenge facing e-commerce today and much progress is still being made in the area of security. The main advantage of e-commerce over traditional commerce is that users can browse online stores, compare prices, and order merchandise from home via their personal computers, and receive orders for the goods they buy also at home, making it much more convenient, easy, effective with higher quality. can compete with traditional trade in which the physical goods can be seen and touched. To increase the use of e-commerce in developing countries like Indonesia, B2B e-commerce is implemented to increase access to global markets. The research strategy shows the importance of e-commerce in developing countries for business applications
Peningkatan Pendapatan Ekonomi Masyarakat Melalui Pelatihan Perbaikan Pengelolaan Motivasi Wirausaha, Produk & Kemasan UMKM RW 15 Kampung Sejahtera Mandiri (KSM) Teras Pancasila Binaan Dinas Koperasi & UMKM Kota Tangerang, Provinsi Banten Berlin Silaban; Lia Dama Yanti; Sabam Simbolon; Fidellis Wato Tholok; Sugandha Sugandha; Etty Herijawati
Abdi Dharma Vol. 1 No. 1 (2021): Abdi Dharma: Manajemen keuangan UMKM, Motivasi wirausaha, E-commerce UMKM, Kece
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1051.932 KB) | DOI: 10.31253/ad.v1i1.563

Abstract

The potential for developing and fostering an entrepreneurial spirit for the younger generation in RW 15, Kampung Sejahtera Mandiri (KSM) Teras Pancasila, which is assisted by the Office of Cooperatives & MSMEs, Tangerang City, Banten Province, is enormous. One of the reasons for its strategic location as the entrance route to the west of Jakarta. However, the development and fostering of entrepreneurial spirit is still not optimal because the level of education of most of the target audience is high school graduates who rarely or may never get knowledge of entrepreneurship and business management. Many potential creative ideas for running a business have not been explored optimally either. The purpose of this MSME Management Management Improvement Training is expected to foster the entrepreneurial spirit of the young generation so that they always have thoughts of improving their own business by making good use of existing resources and capital to create products, innovating packaging of goods that have economic value. For those who have not started it are expected to be more courageous in opening various businesses but in a well-planned manner
Pemasaran yang efektif dan efisien Pemberdayaan terhadap Pengembangan Kualitas Asset SDM Siswa Siswi kelas X-2 & X-7 SMAN 3 Tangerang dalam Memasarkan Hasil Kreativitasnya secara Efektif dan Efisien Toni Yoyo; Rinintha Parameswari; Berlin Silaban; Salikim Salikim; Georgius Listen; Nana Sutisna; Sutrisna Sutrisna
Abdi Dharma Vol. 3 No. 2 (2023): Abdi Dharma: Canva Slide, Canva Baner, Home Industry, Manajemen Diri , Digitali
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ad.v3i2.2352

Abstract

Pemberdayaan ini bertujuan memberikan pengabdian kepada masyarakat secara khusus pada siswa siswi kelas X SMAN 3 Tangerang agar siswa siswi bisa berkembang dalam melakukan pemasaran produk kreatif siswa yang mereka buat yang bertujuan supaya produk kreativitas yang siswa hasilkan bisa diterima bukan hanya di lingkup sekolah tetapi juga diterima oleh masyarakat luas. Proses pengabdian ini menerapkan pendekatan ABCD.  Menurut hasil pemberdayaan pada lingkup kelas X SMAN 3 Tangerang menerapkan metode Aset Based Community Development (ABCD) sehingga bisa disimpulkan bahwa pengabdian dengan cara mengembangkan serta meningkatkan kualitas sumber daya manusia pada siswa siswi SMAN 3 Tangerang untuk pemahaman dan penerapan pemasaran yang efektif dan efisien tersebut, tidak akan berhasil jika tidak ada kerjasama dan partisipasi aktif bantuan sekolah serta masyarakat khususnya dari berbagai lingkup komunitas di masyarakat. Organisasi serta lembaga yang terkait dengan komunitas UMKM yang di jalankan oleh siswa siswi kelas X SMAN 3 Tangerang. Penerapan pemberdayaan berjalan dengan baik karena pemberdayaan ini yang bermuara pada peningkatan kualitas siswa siswi kelas X dalam melakukan wiraswasta, ternyata cukup baik. Pemahaman siswa berkaitan dengan produk yang mereka hasilkan dan cara mereka pasarkan juga sangat berbobot untuk ukuran usia mereka yang masih belia. Siswa dapat secara aktif dapat mengklaim cara pemasaran mana, yang efektif serta dapat mendorong penjualan produk.