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All Journal Primanomics : Jurnal Ekonomi & Bisnis eCo-Buss eCo-Fin Abdi-Dharma NIKAMABI : Jurnal Ekonomi & Bisnis EMaBi: Ekonomi Dan Manajemen Bisnis
Rinintha Parameswari
Universitas Buddhi Dharma
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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Swot Analysis Of Small And Medium Micro Business Development In Jatiuwung District, Tangerang City Rinintha Parameswari; Diana Silaswara; Andy Andy
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 2 (2021): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i2.594

Abstract

This study is to determine how the development of MSMEs in Jatiuwung sub-district, Tangerang City, where there are Tangerang specialties and souvenirs that are commonly consumed by the general public. Where this analysis uses SWOT and describes it in the SWOT matrix.Based on the research results, the potential for development in the products of Micro, Small and Medium Enterprises is quite good in terms of organization, products, and others. And also for Micro, Small and Medium Enterprises, Jatiuwung has a team that supports each other and this needs to be maintained and improved. For the product itself, it is very good in terms of taste and packaging to be able to increase sales, quality improvement and other creative ideas are needed. In the promotion itself, it has been through social media which is often used through WA and there is a need for an increase to the market place, and no less important is the support from the Regional Government who has provided a place at the Jatiuwung District Office and this greatly helps the marketing process to the community directly.
Performance Appraisal Standardization Of Educational Manpower And Education Management Pujiarti Pujiarti; Rinintha Parameswari; Suhendar Janamarta
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.510

Abstract

Performance appraisal is a planned process and must be carried out periodically to measure the success of the education and learning process. The author limits the discussion in this article to the aspects that must be assessed for educators and education personnel. The current problems are the absence of segregation of the assessed aspects, there are not any standardized of scoring system, and determination of benchmarks used in the assessment. The results of the performance assessment lie with the appraiser who assesses the teaching staff and education staff objectively and not subjectively based on the aspects that must be assessed. The success of the education and teaching process lies in the contribution of the teaching and education personnel performance according to predetermined standards.
Analyzing The Data Reading Interest Of Tangerang Citizens In Selecting Between Physical Books And E-Books Puti Lenggo Ginny; Rinintha Parameswari; Diana Silaswara
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 1 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i1.869

Abstract

Reading activities can be done by anyone; children, teenagers, adults, even elderly people. However, these reading activities have much ignored by various circles, especially Indonesian citizens. In an era when technologies have not developed rapidly as today, people used physical books for reading. In practice, physical books are still the main choice, especially for Tangerang people. The reading interest of Tangerang people increased significantly since 2014 to 2019. However, a solution is required to develop literacy amidst modernity in responding to the development of an all-around technology era. E-book is the manifestation of the provision of profound knowledge through digital access with all its strengths and weaknesses. This study aims to identify which one that Tangerang people are more preferred; reading physical books or e-books. This study used qualitative-descriptive method. The data sources used were the result of a 10-day online survey and literature study as the secondary data. Research results indicate that based on the categories of the easiness in obtaining reading materials, and price, e-books are more superior because they are easily obtained and affordable. However, based on the comfort-wise category, physical books still become the preference of Tangerang people because they are clearer, appealing, and prevent eyestrain
The Effect Of Paylater Payment Methods On The Increase Of Impulse Purchases Rinintha Parameswari; Puti Lenggo Ginny
Primanomics : Jurnal Ekonomi & Bisnis Vol. 20 No. 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1183

Abstract

This research was conducted based on the researcher's desire to find out what factors in the pay later payment method can foster impulse buying, especially for consumers. The independent factor being studied is the Paylater Method (X) while the dependent factor is impulse buying (Y), and the selection of the discount factor is due to the easy payment using the Paylater method. Based on the results of the questionnaire which was processed using SPSS 23 with simple linear regression, it was found that the factors studied had an influence of 4,023. And the result is that X has a positive effect on Y, while based on the results of the R2 count, the value = 0.294 or in other words the discount variable only answers 29.4% of the problems that occur.
Adaptation Of Disruption In Fast Food Companies In The New Normal Era Rinintha Parameswari; Pujiarti Pujiarti; Eso Hernawan
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.396

Abstract

The purpose of this research is how the community can adapt to the changes that occur in fast food companies in the new normal era. Discipline and public understanding of changes during the pandemic and entering the normal era are very important from habituation and technology. This research is descriptive by collecting primary data and also secondary data by conducting analysis and random interviews with services on fast food, visitors, and other data. This observation was made because fast food is the food most often consumed by people around> 80% because it is fast in providing it and this food is the people's choice for holding meetings both formal and informal. The results obtained and analyzed for this new order of life by opening it up gradually and getting used to the conditions applied by the government since March until now have made people accustomed to the existence of temperature checking regulations, wearing masks, maintain distance and determine other health protocols. With the existence of health rules applied the community has realized the importance of maintaining health even with meetings with others. The use of cashless or delivery that was already available in service applications before the pandemic and some people can already use it but others are more accustomed to using other merchant applications because it is considered easier and the number of choices and discounts.
The Role Of Small Micro Enterprises In Production Snack And Product Innovation Towards Additional Community Economic Income In Tangerang City Heri Satrianto; Berlin Silaban; Rinintha Parameswari
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.507

Abstract

The study is intended to determine The Role of Small Micro Enterprises in Production Snack and Product Innovation towards an Additional Community Economic in Tangerang City. Micro small and medium enterprises (MSMEs) have an important role in the economy of Indonesian society. Indonesia government also views the existence of MSME businessman as important. The existence of MSMEs can have an effect on increasing people's income and also with the innovation of snacks that can attract consumers. The method used quantitative which was taken, it can be conclude that Whereas t count is 6,453> t table is 1,985 and the sig o.oo value <0.05, this shows that the role of Micro and Small Enterprises in production snacks has a significant and positive effect on the addition of community economic income in Tangerang City. That t count is 5,568> t table is 1,985 and the sig o.oo value <0.05, this shows that product innovation has a significant and positive effect on the addition of community economic income in Tangerang City. Whereas F count is 161,927> from F table of 3.09 and sig value of 0,000 <0.05, this shows that the Micro and Small Entrepreneurs Production snacks together with product innovation have a significant and positive effect on the addition of community economic income in Tangerang City.
THE EFFECT OF PROFESSIONALISM ON EMPLOYEE WORK PRODUCTIVITY AT SAKURA JAYA COMPANY Rinintha Parameswari; Fidelis Wato Tholok; Pujiarti Pujiarti
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 2 (2020): PRIMANOMICS : JURNAL EKONOMI DAN BISNIS
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.276 KB) | DOI: 10.31253/pe.v18i2.352

Abstract

The more professional human resources are in control, the vision and mission and goals of the company will be achieved effectively, efficiently, and productively (Budiharjo, 2015: 5). Therefore, human resource management is needed that is not only able to recruit it, but able to retain competent employees and improve the performance of its employees so the company can continue to develop better and be able to compete with its competitors (Budiharjo, 2015: 8). The results showed that: 1) There was an influence of professionalism on employee work productivity, as evidenced by the tcount for the Professionalism (X) variable of 20,830, while the t-table value for N = 85 was 1,988. So 20,830> 1,988, then H0 is rejected and Ha is accepted, it can be stated that Professionalism (X) has a significant effect on Employee Productivity (Y). Probability value (significance) = 0,000. So the probability is 0,000 below 0.05. Thus, H0 is rejected and Ha is accepted, it can be concluded that there is a positive and significant effect between the professional variable (X) on the Employee Productivity variable (Y), because the probability value is smaller than 0.05. 2) There is an influence of Professionalism on Employee Work Productivity, as evidenced by the R Square value of 0.839. This shows that 83.9% Professionalism (X) affects Employee Productivity (Y), while the remaining 16.1% is influenced by other factors not examined in this study.
Peningkatan Kesejahteraan Mansyarakat Melalui Kegiatan Pembinaan UMKM Makanan Ringan Di Wilayah Tangerang Diana Silaswara; Rinintha Parameswari; Agus Kusnawan; Dian Anggraeni; Puti Lenggo Ginny
Abdi Dharma Vol. 1 No. 2 (2021): Abdi Dharma: Optimasi penyediaan internet, Literasi keuangan, Pajak koperasi, K
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.719 KB) | DOI: 10.31253/ad.v1i2.702

Abstract

This activity is hold to Maximize and motivate the society of Tangerang city businessman of MSME. However the development is used to give solution of capital, marketing, product design and legality and motivation. The purpose of this training is to improve MSME Management Management, which is expected to increase its business in marketing products and using E-Commerce optimally.In this training, the on the spot method to the business field is used, the method of observation, discussion, and experience of the trainer and condition now days. The method of discussion and question and answer, as well as the provision of materials and practices for improving business planning management marketing management management (E- Commerce). Several participants were also asked to explain the results of their business plans. The hope is that the results of the evaluation of 30 training participants generally show an increase in knowledge and understanding after being given Marketing and E-commerce materials to improve the management of MSME management in Tangerang City
Effectiveness of Quality of Seminar Services and Corporate Image on Consumer Satisfaction of Seminar Services Puti Lenggo Ginny; Diana Silaswara; Rinintha Parameswari
eCo-Fin Vol. 4 No. 1 (2022): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v4i1.455

Abstract

This research on the effect of service quality and company image on customer satisfaction with seminar services was prepared using the associative method to examine two or more variables. Data collection used is questionnaire data. Every company engaged in seminar and sales services is oriented to achieve maximum profit by using minimal data sources. Therefore, marketing as a part of the company's body has a very important role for the development and survival of the company itself.Image is the most important tangible asset owned by the company. A good image can support the company's competitiveness and can also be a protection in times of crisis. Besides that, a good image can also be an attraction for executives and increase the effectiveness of marketing strategies and save operational costs.This study aims to determine how much influence service quality has on consumer satisfaction and corporate image at the Seminar Service Company. It can be seen from the results of the calculation of the correlation coefficient, which is 0.523 which means strong and the calculation of the coefficient of determination of 27.4% affects the company's image to consumers. And it can be seen from t count of 4.607 and t table of 1,978 which is greater than t count.So, by knowing the response of service quality and company image to customer satisfaction at the Seminar Service Company, it is hoped that it can provide input to satisfy consumers in improving the quality of service and company image that has been carried out.
Analisa Keberhasilan Program Pelatihan menggunakan Webinar di Masa Pandemi Covid-19 Diana Silaswara; Rinintha Parameswari; Agus Kusnawan
eCo-Buss Vol. 4 No. 2 (2021): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i2.226

Abstract

The pandemic period has changed many things, including the implementation of training that is usually done face-to-face or offline (outside the network) to online training (in the network). This study was made to determine the level of success of the training program (Y) using webinar media in terms of Class Management (X1) and Training Program (X2). This study uses Multiple Linear Regression analysis tools by processing questionnaires from all respondents, where valid respondents are those who have attended training using webinar media. Questionnaire answers from 64 valid respondents were first processed with classical assumption tests (validity, reliability, normality, linearity and heteroscedasticity) to find out valid and consistent statements, then correlation analysis, multiple linear regression and F-test were carried out. The result of this research is that the independent variable (class management and training program) has a significant positive effect on the dependent variable (training program success). These two variables affect 66.3% of the success of training through webinars, and the remaining 33.7% is influenced by other factors.
Co-Authors Agus Kusnawan Aldi Samara Andy Andy Andy Berlin Silaban Canggih Gumanky Farunik Cindy Theresia Dian Anggraeni Diana Silaswara Eso Hernawan Etty Herijawati Eugenius Laluur Fidelis Wato Tholok Fidellis Wato Tholok Frisca Sabella Heri Satrianto Imanuel Steven Lie Listen, Georgius Melatnerbar, Benyamin Michels Cancerlita Monica Fransisca Nana Sutisna Nova Belina Peng Wi Pujiarti Pujiarti Puti Lenggo Ginny Rina Sulistiyowati Ririn Febriani Rr Dian Anggraeni Salikim Salikim Selfiyan Sugandha Sugandha Suhendar Janamarta Sutrisna Sutrisna Sylviana Ribka Sanjaya Toni Yoyo