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All Journal BISE: Jurnal Pendidikan Bisnis dan Ekonomi JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Social, Humanities, and Educational Studies (SHEs): Conference Series
Khresna Bayu Sangka
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : BISE: Jurnal Pendidikan Bisnis dan Ekonomi

 1 
Efektivitas Experiential Marketing dan Media Penjualan Online pada Kepuasan Konsumen Sholikhah Septiarti Khusnul Wardatus; Sudarno Sudarno; Khresna Bayu Sangka
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 7, No 1 (2021): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/bise.v7i1.72894

Abstract

The purpose of this study was to determine the effectiveness of experiential marketing on consumer satisfaction, determine the effectiveness of online sales media on consumer satisfaction, and determine the effectiveness of experiential marketing and online sales media on consumer satisfaction. The research method is descriptive quantitative with the population used, namely consumers who have bought guppy fish in Solo Raya both offline and online, totaling 97 consumers. The sampling technique used in this research is purposive sampling. The results obtained in this study, reveal that: (a) There is an effectiveness between experiential marketing on consumer satisfaction, which can be seen from the acquisition of the value tcount > ttable, namely 5.503 > 1.989. (b) There is an effectiveness between online sales media on consumer satisfaction, it is known from the acquisition of tcount > ttable, which is 4,412 > 1,989. (c) There is an effectiveness between experiential marketing and online sales media on consumer satisfaction, it is known from the obtained Fcount value of 86,748 and Ftable obtained of 3,09. The hope for further researchers is to be able to improve the question instruments and indicators of each variable to find out in more detail the effectiveness of experiential marketing and online sales media on consumer satisfaction.
Pengaruh Kemudahan Dan Keamanan Terhadap Minat Menggunakan Quick Response Code Indonesian Standard (Qris) Pada Pelaku UMKM Binaan Bank Indonesia Kpw Solo Syafira Aulia Fadlillah; Jonet Ariyanto Nugroho; Khresna Bayu Sangka
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 7, No 1 (2021): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/bise.v7i1.72989

Abstract

Pengaruh Lingkungan Keluarga Terhadap Intensi Berwirausaha Mahasiswa Fkip Uns Dewanti Galuh Puri; Dewi Kusuma Wardani; Khresna Bayu Sangka
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 7, No 1 (2021): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/bise.v7i1.72896

Abstract

Pengaruh Literasi Keuangan, Orientasi Pasar, dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran UMKM Egg Roll Waluh di Kecamatan Cepu, Kabupaten Blora Fike Meidiva; Kristiani Kristiani; Khresna Bayu Sangka
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 7, No 1 (2021): Jurnal Pendidikan Bisnis dan Ekonomi
Publisher : Department of Economics Education, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/bise.v7i1.72899

Abstract

Co-Authors Aniek Hindrayani Dewanti Galuh Puri Dewi Kusuma Wardani Fike Meidiva Jalu Aji Prakoso Jonet Ariyanto Nugroho Kezia Stephanie Kristiani Kristiani Mustofa, Rochman Hadi Nunik Nugraheni Patni Ninghardjanti Sholikhah Septiarti Khusnul Wardatus Sudarno Sudarno Syafira Aulia Fadlillah Wiedy Murtini