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All Journal E-Jurnal Manajemen Universitas Udayana E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis J-MIND Jurnal Manajemen Indonesia Journal of International Conference Proceedings EMAS
Made Pradnyan Permana Usadi
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis

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Predicting Switching Intention Among Generation Y Using DeLone & McLean (Study on Shopee App) Made Pradnyan Permana Usadi; Putu Wahyu Dwinata JS; I Putu Oka Permadi
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 23, No 2 (2022): Volume 23 No.2 Oktober 2022
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v23i2.865

Abstract

The objective of this study is to look at the impact of systemquality, information quality, and service quality on satisfaction and switchingintention among Generation Y Shopee users. Data analyzed using PartialLeast Square. The result shows that system quality, information quality, andservice quality significantly has a positive impact on satisfaction. At thatpoint satifaction was moreover found to have a negative impact on intentionto switch. Service quality was found to have a more prominent impact. Thisimplies that Shopee needs to focus on improving service quality, since serviceis considered to have an important part in determining user satisfaction.
What Factors Stimulate Impulse Buying in Live Commerce? Made Pradnyan Permana Usadi; I Putu Wahyu Dwinata JS; I Wayan Sucipta Wibawa
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 24, No 1 (2023): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v24i1.975

Abstract

The emergence of live streaming commerce has become evidence that the e-commerce has developed rapidly since Covid-19 pandemic. Consumers who shop at live commerce mostly don’t have a previous plan. This behavior is certainly influenced by various stimuli created by sellers. This study aims to investigate factors in stimulating purchase decisions. The sample used is 100 respondents. Data analysis used is Partial Least Square. The results indicate that interactivity has a significant effect on arousal, and leads to impulse buying. Attractiveness and perceived scarcity have no effect on arousal. This study implies that sellers should focus on improving the way they communicate with consumers. Hence, consumers can feel the togetherness and intimacy and enable impulse purchase to occur.
Co-Authors I Gusti Ayu Ketut Giantari I Komang Oka Permadi I Made Surya Prayoga I Made Wardana I Putu Wahyu Dwinata JS I Wayan Sucipta Wibawa Yustikarani Julianti Pambudi