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All Journal Admisi dan Bisnis DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) JOBS (Jurnal Of Business Studies)
Putut - Haribowo
Jurusan Administrasi Bisnis, Politeknik Negeri Semarang, Semarang, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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EVALUASI PROGRAM PELATIHAN PRODUCT KNOWLEDGE DEPARTEMEN MARKETING DELTA PADA PT PHAPROS, Tbk SEMARANG Ruli - Kurniawati; Putut - Haribowo
Admisi dan Bisnis Vol 15, No 1 (2014): Pebruari 2014
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (732.369 KB) | DOI: 10.32497/ab.v15i1.1010

Abstract

Human Resources (HR) has an important asset in a company. To develop employees competence, PT Phapros, Tbk Semarang arranges Product Knowledge training program for Delta Marketing Department employees. The department consists of Medical Sales Representative, Area Manager, and Supervisor. The training program is arranged to improve the knowledge, skill, and employees’ quality about sales detailing of Delta’s product.  In order to achieve appropriate training, it should be evaluated to see whether the training has reached target or not. Therefore, the purposes of this research were to analyze the result of  participants’ reaction about the Product Knowledge training programand to evaluate the result of participant’s learning based on post-test and pre-test. This research was descriptively analysis written. The method of collecting the data were interview and literature study. The data used are the primary, secondary in the form of qualitative and quantitative data. The techniques of analysis used are descriptive statistic and wilcoxon signed rank test. SPSS version 16.0 is used to process the data.The result of the research shows that the evaluation results in reaction level, the participants give a good assesment to training’s factors, such as material, trainer, facilities, and committe’s service. Then, learning evaluation shows the change in knowledge as a result of the training. Knowledge improvement is shown from wilcoxon test with Z value of -5.379  and significant value is 0,000. The test shows that there is a difference between pre-test and post test. PT Phapros, Tbk Semarang can use these results as a reference in order to improve the implementation of further product knowledge training program.
PENGARUH LINGKUNGAN KERJA TERHADAP MOTIVASI KERJA KARYAWAN PADA PT. PUPUK SRIWIDJAJA PALEMBANG, PUSRI PEMASARAN DAERAH (PPD) JAWA TENGAH Heni Ingsiyah; Putut Haribowo; Isnaini Nurkhayati
Admisi dan Bisnis Vol 20, No 1 (2019): PEBRUARI 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.428 KB) | DOI: 10.32497/ab.v20i1.1428

Abstract

The purposes of this research were to find out (1) The influence of physical work environment on employees’ work motivation at PT. Pusri Palembang, PPD Jateng, (2) The influence of non-physical work environment on employees’ work motivation at PT. Pusri Palembang, PPD Jateng, and (3) work environment on employees work motivation at PT. Pusri Palembang, PPD Jateng.  This study was a survey method with questionnaires, and literature study.  The sample in this study were 35 employees’ of the PT. Pusri Palembang, PPD Jateng.   The data analysis technique used was multiple regression.  From the analysis of multiple regression in this research, it could be found that the physical work environment and non-physical work environment had positive impact on the employees’ work motivation.  The most dominant variable that positively influenced the employees’ work motivation was the non physical work environment.  While from the result of determination coefficient (Adjusted R Square) showed that 0,46 or 46% of the independent variable were physical work environment and non-physical work environment.  It meant that 46% of the employees’ work motivation was explained by work environment.  While  54% was explained by other factors not examined in this research. 
ANALISIS PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN PT GARUDA INDONESIA (PERSERO) TBK BRANCH OFFICE SEMARANG Alifatul Amiroh; Putut Haribowo
Admisi dan Bisnis Vol 18, No 3 (2017): OKTOBER 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (756.058 KB) | DOI: 10.32497/ab.v18i3.1220

Abstract

The purpose of this research is to find out the influence of customer relationship managementwhose variable consist of continuity marketing, one to one marketing, and partnering programon the customer loyalty at PT Garuda Indonesia (persero) Tbk branch office Semarang. Dataobtained from literature search and spreading of the questionnaire to 100 respondents bypurposive sampling techniques. Meanwhile, the analysis techniques uses validity test, reliabilitytest, normality test, multikolinearity test, heteroskedasticity test, linearity test, multiple linierregression analysis, T test, F test, and coefficient of determination. Based on the calculationsusing SPSS version 24, the result of the research showed that the regression equation Y = 0,117+ 0,313 + 0,494 + 0,189 + e. It means that continuity marketing, one to one marketing,and partnering program have significant and positive influence on the customer loyalty. Themost influence variable is one to one marketing with the highest coefficient regression of 0,494.The coefficient of determination test is 0,490. It means that the customer loyalty of 49,0% isinfluenced by continuity marketing, one to one marketing, and partnering program. While therest of 51,0% is influenced by other factors
Penerapan Iptek dan Peningkatan Kualitas Produk Aneka Kerupuk dan Keripik di Desa Meteseh, Kecamatan Tembalang, Kota Semarang Isnaini Nurkhayati; Endang Sulistiyani; Winarto; Jumi; Putut Haribowo; Agus Suratno; Sri Marhaeni; Jati Nugroho
DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 6 No 1 (2022)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/dikemas.v6i1.251

Abstract

The application of science and technology and improving the quality of products to develop a snack business in the business group "Various Crackers and Chips" in the village of Meteseh, Tembalang, Semarang, will have an impact on increasing the income of members of the business group. The business group "Various Crackers and Chips" in Meteseh village in producing its products, still relying on manual labor, less hygienic and less varied and innovative products produced, the benefits obtained from year to year did not experience a significant increase. As educators, they are required to play a role in helping the Government, so the business group "Various Crackers and Chips" in Meteseh village has a better standard of living. In order for the products produced by the business group "Various Crackers and Chips" in Meteseh Village to be more innovative, it is necessary to increase the knowledge and skills that can produce added value, namely learning how to process crackers and chips with a variety of flavors, with more modern equipment and proper packaging procedures so that products are more durable and in demand by the community. The equipment used to process crackers and chips, has been prepared by the Community Service Team. The equipment used in the processing of crackers and chips is as follows: Gas Stove, frying pan, chopper, oil drainer, seasoning mixer, blender, airtight press machine, plastic packaging, ingredients for making crackers and chips etc. Business groups are also given management training and help find solutions to the problems they face. Problems with the problem of partner SMEs are then referred to as a number of program solutions to solve problems in the field of improving production and marketing processes. The method applied is training and mentoring. The output produced is the emergence of " Meteseh Typical Crackers and Chips" business. The value of support from the value added production of Meteseh's unique Crackers and Chips has the potential to become a typical Semarang souvenir from Meteseh village.
RANCANG BANGUN E-COMMERCE BERBASIS WEB RESPONSIVE DAN MOBILE ANDROID PADA UMKM AIKORI NATURAL LEATHER BAG SEMARANG SEBAGAI MEDIA PROMOSI DAN INFORMASI Putri Sekarudya Puspita Aruningtyas; Putut Haribowo; Jumi Jumi
JOBS (Jurnal Of Business Studies) Vol 5, No 1 (2019): Oktober 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v5i1.1677

Abstract

The development of the internet in Indonesia is one factor in improving the economy in Indonesia. UMKM Aikori Natural Leather Bag Semarang is a micro company engaged in the creative industry that produces handicraft items made from cow leather. Since its establishment in 2011, the company has only introduced its leather craft products offline. So many customers find it difficult to get information about the latest product collections from UMKM Aikori Natural Leather Bag Semarang. To overcome this problem a web was created using one of the CMS (Content Management System) namely Wordpress which can expand market share and also facilitate UMKM Aikori Natural Leather Bag Semarang in managing product sales. The purpose of this research is to build online-based sales media using Wordpress content management system so that it can expand market share that cannot be reached by the previous system. The method used in this research is the System Development Life Cycle, namely Waterfall, where there are several stages, namely requirements definition, system and software design, implementation and until testing, system testing, operation and maintenance. The results of this research show that a good web can contain the latest information so that it can be accessed by customers anytime and anywhere.
FACTORS INFLUENCING EMPLOYEE TURNOVER INTENTION A CASE STUDY: PT SARI WARNA ASLI II BOYOLALI Etsa Aulia Imama; Putut Haribowo; Luqman Khakim
JOBS (Jurnal Of Business Studies) Vol 2, No 1 (2016): Oktober 2016
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v2i1.643

Abstract

This research analyzes the influence of job stress, compensation and organizationalculture on employee turnover intention at PT Sari Warna Asli II Boyolali. This studyuses a multiple linear regression. The primary data that used in this research iscollected from questionnaire. The total of respondents in this research is 86 peoplewho are employees of PT Sari Warna Asli II Boyolali. The empirical result showedthat (1) the low level of job stress among employees have a significant positiveinfluence on employee turnover intention; (2) the high level of compensation andorganizational culture has a significant negative influence on employee turnoverintention; (3) the job stress is the factor that has the highest influence on employeeturnover intention. The result from SPSS 16 shows that from coefficient of adjusted Rsquared(R2) reveals that the independent variable (job stress - X1, compensation – X2and Organizational Culture – X3) influence on dependent variable (employee turnoverintention – Y) amount by 65,4%. Whereas, other factors, amount of 34,6%, are notmentioned in this research.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN PADA PT TIGA SERANGKAI SURAKARTA Bangkit Tyas Sada Wardiyanti; Putut Haribowo; Rif'ah Dwi Astuti
JOBS (Jurnal Of Business Studies) Vol 5, No 1 (2019): Oktober 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v5i1.1672

Abstract

This research aims to determine the effect of the components of Customer Relationship Management (CRM) which consists of people, process, and technology on customer loyalty at PT Tiga Serangkai Pustaka Mandiri General Book (GB) Division Central Java-DIY Branch. Data collection methods in this research by interview, observation, and questionnaires to 51 respondents using purposive sampling technique. Methods of data analysis used are validity test, reliability test, classic assumption test, multiple linear regression test, t test, F test, and coefficient of determination. The results of this research shows that the variables of people, process, and technology have positive and significant effect both simultaneously or partially on the customer loyalty variable model of multiple linear regression analysis results as follows Customer Loyalty = 3,781 + 0,289 People + 0,320 Process + 0,247 Technology. The results of the analysis obtained Adjusted R2 value of 0.685, this shows that the contribution of independent variables in influencing the dependent variable is 68.5% and the remainder is influenced by other variables not examined in this research.
Co-Authors Agus Suratno Alifatul Amiroh Bangkit Tyas Sada Wardiyanti Endang Sulistiyani Etsa Aulia Imama Heni Ingsiyah Isnaini Nurkhayati Jati Nugroho Jumi Jumi Jumi Luqman Khakim Putri Sekarudya Puspita Aruningtyas Rif'ah Dwi Astuti Ruli - Kurniawati Sri Marhaeni Winarto - Winarto