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The Role of Innovation for Knowledge Management to Predispose Business Performance of Micro, Small, and Medium Enterprise (MSME) in Semarang City during Covid-19 outbreak Pijar Puan Bakaritantri; Putut - Haribowo; Fatchun - Hasyim
Admisi dan Bisnis Vol 22, No 3 (2021): OKTOBER 2021
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v22i3.3239

Abstract

The objective of this research is to analyze the role of innovation for knowledge management to influence the MSMEs performance in Semarang City during COVID-19. This research used a Structural Equation Modeling (SEM). The primary data used in this research is collected from questionnaire. The amounts of the respondents are 176 who are the workers of MSMEs in Semarang City. The analysis tools used in this study is SPSS 23 for instrument testing and AMOS 22 for model fit, outlier evaluation, SEM assumption, and hypothesis testing. The results of this study showed that knowledge management significantly and positively influences business performance directly, knowledge management significantly and positively influences innovation directly, innovation significantly and positively influences business performance directly, and knowledge management significantly and positively influences business performance indirectly through innovation.
Analysis of the Effect of Service Quality on Student Satisfaction Makmun - Riyanto; Putut - Haribowo; Sri - Wahyuni; Taviyastuti - Taviyastuti; Rustono - Rustono
Admisi dan Bisnis Vol 23, No 2 (2022): JUNI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i2.3781

Abstract

This is important to know as an evaluation and improvement effort if there is something that needs to be improved and student satisfaction will create a good image for the institution, and a good image will create loyalty and pride of students in the Polines as an alma mater. This study is intended to find out how the level of student satisfaction over the service facilities of the Polytechnic Language Unit, as well as what factors influence student satisfaction with the service of the UPT  Bahasa Polines. The results of this study are expected to provide useful input for managers of health clinics in particular and Polines to be able to provide satisfactory services to students as their main consumers.Based on descriptive analysis using index analysis techniques (index value) and using the three-box criteria (three box method) it is known that all service quality variables (Tangible, reliability, responsiveness, assurance, empathy) are perceived high (good) by the respondents. The results of the quantitative analysis of the study also showed that the service quality of the UPT Bahasa Semarang State Polytechnic  consisting of Tangible (X1), Reliability (X2), Responsiveness (X3), Assurance (X4), Empathy (X5) had a positive effect on student satisfaction(Y), but the only significant effect is the Assurance variable (X4), and Empathy variable (X5).To increase student satisfaction, it is recommended to the manager of theUPT Bahasa Polines by increasing the elements as in the indicators of the two variables, namely Empathy variable (X5): Attention and sincerity of officers / lecturers in the UPT Bahasa Polines  in accepting and serving visitors. good, convincing and polite by not discriminating, notifying the results of learning development / test results and providing suggestions for successful learning,Whereas for the Assurance variable (X4) : Competency, education and appropriate and adequate experience of officers and instructors of UPT Bahasa Polines, Hospitality in welcoming and serving thus giving rise to feelings / beliefs as the right place of service, Completeness of learning support facilities such as projectors, books,  audio video, language equipment / laboratory so that it can guarantee the success of learning.
Influence of Environmental Knowledge and Fashion Consciousness on Green Purchase Intention of Sustainable Fashion Products Zahra - Syauqina; Putut - Haribowo; Yusmar Ardhi Hidayat
Admisi dan Bisnis Vol 23, No 3 (2022): OKTOBER 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i3.4186

Abstract

The growing awareness of claims about the negative impacts on the environment causes to lead fast fashion brands to shift their production from fast to sustainable collections. In line with the previous transformation, customers intend to purchase sustainable fashion products by considering their fashion consciousness and environmental knowledge. This study has two goals: (1) analyzing the influence of environmental knowledge on green purchase intention of sustainable fashion products. (2) analyzing the influence of fashion consciousness on green purchase intention of sustainable fashion products. Purposive sampling was used to select 100 respondents who bought fashion brands H&M and ZARA. This study used multiple regression analysis. This study proved that environmental knowledge and fashion consciousness positively influences green purchase intention of sustainable fashion products. The higher the environmental knowledge, the higher the extent of green purchase intention of sustainable fashion. Sustainable fashion industries should maintain product designs, attractive attributes, and variations of styles of sustainable apparel collections. They should emphasize the benefit of purchasing sustainable fashion products to save the environment through intense campaigns.
Effect of Sales Promotion, Website Quality, and Digital Marketing on Impulse Buying (Case Study on the Consumers of the Millennial Marketplace on Bukalapak in Semarang Region) Alina - Rahma; Putut - Haribowo; Azizah - Azizah
JOBS (Jurnal Of Business Studies) Vol 9, No 1 (2023): April 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i1.4825

Abstract

This study aims to analyze the effect of Sales Promotion, Website Quality, and Digital Marketing on Impulse Buying (Case Study on Bukalapak's Millennial Generation Consumers in the Semarang Region). The data collection methods used were questionnaires, and literature studies. The questionnaire used is the Agree Disagree Scale with a score of 10 points (1-10) and the sample collection used is non-probability sampling, which does not provide equal opportunities/opportunities for each member or member of the population. Using a purposive sampling method, 100 samples of Bukalapak consumers were taken, who live in the Semarang area, and aged 25-40 years, and made purchases at Bukalapak more than once. The analysis technique used is validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, linearity test, multiple linear regression analysis, t test, F test and coefficient of determination using IBM SPSS 26. The results show that sales promotion, website quality, and digital marketing have a positive and significant effect on impulse buying. With a coefficient of determination of 45.1%