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All Journal Jurnal Manajemen Dayasaing Kritis Jurnal Masyarakat Merdeka (JMM) SOLUSI Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Tematik
Masine Slahanti
Fakultas Ekonomi Universitas Semarang
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : SOLUSI

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STRATEGI PEMASARAN SEBELUM DAN SETELAH PANDEMI COVID-19 (STUDI KASUS DI PRODUSEN WINGKO BABAT PADANGSARI) Masine Slahanti; Sulistyorini Sulistyorini; Nining Hidayah
Solusi Vol 20, No 1 (2022)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i1.4348

Abstract

Wingko Babat is a kind of cake made from young coconut, glutinous rice flour and sugar. Wingko is very famous on the north coast of the island of Java. This cake is often sold at train stations, bus stations or also in cake shops for family gifts. Wingko is usually round and usually served warm and cut into small pieces. Wingko can be sold in the form of large rounds or also in the form of small cakes wrapped in paper. The combination of sugar and coconut makes this cake delicious. Wingko has an important role for the economic growth of this region. Currently wingko is a popular food in Babat and Semarang with different brands and sizes being sold. Marketing strategy is one way to increase sales volume through a series of continuous ways. The research was conducted by the manufacturer of wingko tripe Padangsari Banyumanik, Semarang. Methods of data collection is done by interview and observation. The results of the research show that the marketing strategy carried out by the Padangsari wingko babat producer is to sell to other sellers through resellers and reduce the selling price to the reseller, and change the wingko babat icon from a train to a night bus which has the characteristics of other wingko icons.. Through the 4P marketing strategy, namely price, product, promotion, and place. Through the 4P marketing strategy, it is hoped that sales from Wingko Babat will increase more than before the Covid-19 pandemic.
PENGARUH KUALITAS PRODUK, PROMOSI, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG Yogi Prima Putra; Diba Ulfiya; Masine Slahanti
Solusi Vol 21, No 1 (2023)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i1.6068

Abstract

Perkembangan teknologi yang sangat pesat, membuat hampir seluruh aktivitas dapat dilakukan melalui smartphone. Smartphone dari tahun ketahun terus berkembang, setiap perusahaan yang memproduksi smartphone harus bisa bersaing dalam perebutan pasar. Samsung merupakan salah satu perusahaan pembuat perangkat elektronik terbesar di dunia, namun Samsung belum mampu mempertahankan persaingan dalam rangka mengenal kebutuhan dan keinginan konsumen dibanding perusahaan sejenis. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian smartphone samsung, pengaruh promosi terhadap keputusan pembelian smartphone samsung, dan pengaruh harga terhadap keputusan pembelian smartphone samsung. Metode yang digunakan untuk pengumpulan data yaitu menggunakan kuesioner dengan skala likert, dengan jumlah responden 80 responden. Jenis penelitian yang digunakan adalah penelitian kuantitatif deskriptif. Teknik pengambilan sampel digunakan metode non probablility sampling dengan purposive sampling dengan menggunakan bantuan software SPSS 24. Analisis menggunakan regresi linier berganda dengan menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, uji T dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa indikator variabel yang diteliti telah memenuhi uji validitas dan reliabilitas, kemudian varibel penelitian telah lolos uji asumsi klasik, dan pada pengujian parsial (uji t) didapatkan hasil hipotesis 1 diterima kualitas produk berpengaruh terhadap keputusan pembelian smartphone samsung, hipotesis 2 diterima promosi berpengaruh terhadap keputusan pembelian smartphone samsung, dan hipotesis 3 diterima harga berpengaruh terhadap keputusan pembelian smartphone samsung
Co-Authors Amaliyah, Erlina Dewi Endah Ani Setyowati Ayu Nurafni Octavia Bambang Heriawan Diba Ulfiya Eko Usriyono Helmi Yuhdana Haryanto Maria Augustine Graciafernandy Nining Hidayah Nirsetyo Wahdi Risti Ulfi Hanifah Scorina Dwiantari Stefanus Rahoyo Sulistyorini Sulistyorini Sulistyorini Sulistyorini Yogi Prima Putra Yulianti -