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All Journal QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama MANDAR: Management Development and Applied Research Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Manarang Manajemen dan Bisnis Ininnawa: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar
Nurfitriayu Mandasari
Fakultas Ekonomi, Universitas Sulawesi Barat
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Ininnawa: Jurnal Pengabdian Masyarakat

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Pelatihan Kewirausahaan Dan Pemasaran Digital Pada Siswa Madrasah Aliyah Di Kabupaten Majene, Sulawesi Barat Nur Fitriayu Mandasari; muhammad ashdaq; Rahmat Hasanuddin
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2023): Volume 01 Nomor 02 (Oktober 2023)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v1i2.594

Abstract

The problem faced by Community Partnership Program (PKM) partners is the lack of entrepreneurial and digital marketing skills in their students. This activity aims to help partners create graduates who have entrepreneurial and digital marketing skills so they can work professionally in facing the current era of digital transformation in all fields. The partner in this activity is Madrasah Aliyah Negeri 1 Majene, Majene Regency, West Sulawesi. The number of training participants was 20 people who were representatives of four specializations of interest at the school. The methods used are lectures, mentoring, discussions, questions and answers, and practice. The results achieved are (a) Partners have entrepreneurial and digital marketing competencies, (b) Partners have gained literacy regarding business analysis and creating business websites, (c) Partners have gained understanding regarding digital marketing, (d) Partners have gained practical experience analyzing business and designing digital marketing and producing output from the practices implemented.
Co-Authors Akbar Azis Ayub Hardianto Bunga wali Chandra Putra Puspita Edy Fitriawan Syahadat Enny Radjab Muhammad Ashdaq Muhammad Ashdaq Muhammad Nadir Muhammad Shaleh Z Najma Najma Nur Fitriani Nur Qamariah Nurwahyuni Syahrir Rahmat Hasanuddin Syamsu Alam Valentino Aris Wulan Ayuandiani