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ANALISIS SEGMENTING TARGETING DAN POSITIONING UNTUK MERUMUSKAN STRATEGI PEMASARAN REGIONAL PADA UMKM CHRISTINE HAKIM DI PADANG Sari, Marta Widian
Jurnal Ekobistek Vol 7, No 1 (2018): EKOBISTEK
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.896 KB)

Abstract

This study aimed to find out and analyze the analysis of the Segmenting, Targeting, and Positioning to formulate the Regional marketing strategy on UKM Christine Hakim a study On UKM Christine Hakim on JL. Nipah, no. 38, Padang Barat, Padang of West Sumatra. This research aims to find out how market opportunity, market segmentation, target market, product Positioning and strategy of marketing mix 4 p's product, price, promotion and distribution of products in formulating an Asean Regional marketing strategy On UKM in the Christine Hakim. With the collection of data using interviews and primary data. Research results are obtained, (1) UKM product Markets opportunities Christine Hakim in Asean Regional Market potential fairly, (2) market segmentation based on Demographic segmentation, (3) the Target market the overall income level, (4) positioning products "if not stop by the UKM Charistine Judge means has not been to Padang", (5) product strategy of adaptation and expansion of the communication, (6) pricing strategy Penertation Princing, (7) promotion strategy the strategy of expanding Communication (8) the distribution strategy through intermediaries and Partners in Asean countries and cooperation by establishing an Export Organization. Finally the author suggests UKM Christine Hakim in the Asean Regional market entry, and to enter the Asean Regional markets by implementing a marketing strategy (STP) strategies and marketing mix.Keywords: Segmenting, Targeting, Positioning, and Regional marketing strategies
DETERMINASI KARAKTERISTIK PEKERJAAN, PERCEIVED ORGANIZATION SUPPORT, DAN KEADILAN ORGANISASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIO DENGAN EMPLOYEE ENGAGEMENT SEBAGAI VARIABEL MEDIASI Sari, Marta Widian; Harahap, Erwin Hotmansyah; Sari, Vivi Nila
Jurnal ASET (Akuntansi Riset) Vol 11, No 2 (2019): Jurnal ASET (Akuntansi Riset) Juli -Desember 2019 [DOAJ & SINTA INDEXED]
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jaset.v11i2.21371

Abstract

Abstract. This research was conducted at PT. Bank Mandiri (Persero), Tbk Especially in the Padang Micro Cluster. This study aims to find out how much influence Job Characteristics, Perceived Organization Support (POS), and Organizational Justice Against Organizational Citizenship Behavior (OCB) With Employee Engagement As a Mediation variable. The method in collecting research data through surveys and distributing questionnaires, with a sample of 96 Employee respondents. The analytical method used is multiple regression analysis. The results of the research obtained based on the partial test (t test) were obtained: (a) partially there was a significant effect between Job Characteristics on Employee Engagement. Thus Ho was rejected Ha accepted. (b) partially there is a significant influence between the Perceived Organization Support on Employee Engagement. Thus Ho is rejected Ha accepted. (c) partially there is a significant effect between Organizational Justice on Employee Engagement. Thus Ho is rejected Ha accepted. Finally the author suggested to PT. Bank Mandiri (Persero), Tbk. Especially in the Padang Micro Cluster, in order to further enhance Organizational Citizenship Behavior with Job Characteristics, Perceived Organization Support, Organizational Justice and Employee Engagement along with indicators of each variable.Keywords. employee engagement; job characteristics; organizational justice; organizational citizenship behavior; perceived organization support.Abstrak. Penelitian ini dilakukan pada PT. Bank Mandiri (Persero), Tbk Khususnya di Cluster Mikro Padang. Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh Karakteristik Pekerjaan, Perceived Organization Support (POS), dan Keadilan Organisasi Terhadap Organizational Citizenship Behavior (OCB) Dengan Employee Engagement Sebagai variabel Mediasi. Metode dalam pengumpulan data penelitian melalui survey dan menyebarkan kuisioner, dengan sampel 96 responden Karyawan. Metode analisis yang digunakan adalah analisis regresi berganda. Hasil penelitian yang didapatkan berdasarkan uji parsial (uji t) diperoleh : (a) secara parsial terdapat pengaruh signifikan antara Karakteristik Pekerjaan Terhadap Employee Engagement. Dengan demikian Ho ditolak Ha diterima. (b) secara parsial terdapat pengaruh signifikan antara Perceived Organization Support terhadap Employee Engagement. Dengan demikian diperoleh Ho ditolak Ha diterima. (c) secara parsial terdapat pengaruh signifikan antara Keadilan Organisasi Terhadap Employee Engagement. Dengan demikian diperoleh Ho ditolak Ha diterima. Akhirnya penulis menyarankan kepada  PT. Bank Mandiri (Persero), Tbk Khususnya di Cluster Mikro Padang, agar dapat lebih meningkatkan Organizational Citizenship Behavior dengan Karakteristik Pekerjaan, Perceived Organization Support, Keadilan Organisasi dan Employee Engagement beserta indikator-indikator masing-masing variabel.Kata kunci. employee engagement; karakteristik pekerjaan; keadilan organisasi; organizational citizenship behavior; perceived organization support.
ANALYZING SEVERAL FACTORS THAT INFLUENCE PEOPLE TO MAKE LOANS ONLINE Marta Widian Sari; Andry Novrianto
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 4, No 2 (2020): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v4i2.2492

Abstract

The purpose of this study was to determine the influence of cultural factors and psychological factors on people's decisions to apply for online loans (fintech) with religious factors as an intervening variable. The population in this study were the people of West Sumatra. The research sampling method was 100 people using quota sampling. Data processing with SmartPLS 3.0. The results of this study are Cultural Factors mediated by Religious Factors on Community Decisions to Apply for Online Loans (Fintech) and Psychological Factors mediated by Religious Factors on Community Decisions to Apply for Online Loans (Fintech).
DETERMINASI KEPUTUSAN PEMBELIAN HANDPHONE MEREK IPHONE EMIL SALIM; TRI SUSANTI; MARTA WIDIAN SARI
Jurnal Ilmiah Manajemen "E M O R" Vol 4, No 1 (2020): Juni
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.706 KB) | DOI: 10.32529/jim.v4i1.495

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh Kualitas Produk, Gaya Hidup, Brand Image, Desain dan Harga Terhadap Keputusan Pembelian Hp Iphone (studi kasus mahasiswa fakultas ekonomi dan bisnis universitas putra indonesia “yptk” Padang). Metode pengumpulan data melalui pegedarkan kuisioner, dengan sampel 100 mahasiswa manajemen dan akuntansi. Metode analisis yang digunakan adalah analisis regresi berganda. Temuan dari penelitian ini adalah terdapat pengaruh yang signifikan antara kualitas produk, gaya hidup, brand image, desain dan harga terhadap keputusan pembelian dan variabel yang paling besar pengaruhnya terhadap keputusan pembelian handphone iphone adalah variabel desain. Akhirnya penulis menyarankan kepada perusahaan untuk dapat memperhatikan variabel kualitas produk, gaya hidup, brand image, desain dan harga karena terbukti memberikan pengaruh yang besar terhadap keputusan pembelian tanpa mengabaikan variabel lain yang tidak diteliti.
The Effect Locus of Control and Organizational Culture Toward Employee Performance with Organizational Commitments as Intervening Variable Sitti Rizki Mulyani; Marta Widian Sari; Vivi Nila Sari; Winda Tawakalni
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol 16, No 2 (2019): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.016 KB) | DOI: 10.31106/jema.v16i2.2631

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This study aims to examine the influence of locus of control and organizational culture toward employee performancewith organizational commitment as an intervening variable.The use of organizational commitment as a predictor in evaluating employee performances makes this research different from all other research. The source of data from this study was obtained from primary data by distributing questionnaires with sample size target is 141 employees. The analytical method used in this study is multiple regression analysis and path analysis. The results of this study indicate that there is a direct relationship between locus of control and organizational culture toward organizational commitment and employee performance.Also, there is an indirect effect between locus of control and organizational culturetoward employee performance with organizational commitment as an intervening variable. 
ANALISIS STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) PADA USAHA KECIL MENENGAH (UKM) (Studi Kasus pada Roman Indah Ukm di Padang) Marta Widian Sari
Jurnal Ilmu Manajemen Terapan Vol 1 No 1 (2019): Jurnal Ilmu Manajemen Terapan (September 2019)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v1i1.39

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Roman Indah UKM Padang merupakan pabrik tas yang tergolong Usaha Kecil Menengah (UKM) yang berada di Jl. Aur Duri Padang, perusahaan ini memenuhi permintaan pembuatan tas untuk perlengkapan kegiatan seperti; kogres, seminar, wisuda, diklat, dan kontigen. Metode yang digunakan adalah SWOT dan QSPM. Data yang digunakan adalah data primer dan data sekunder. Berdasarkan dari hasil pengolahan data diperoleh nilai dari matriks IFE sebesar 3,187981859 sedangkan matriks EFE sebesar 3,141693291. Kemudian hasil yang diperoleh pada matriks IE yaitu menempatkan perusahaan berada pada se I yang disebut strategi tumbuh dan kembangkan. Pada posisi tersebut, perusahaan melakukan strategi penetrasi pasar, pengembangan pasar, dan pengembangan produk. Kemudian hasil yang diperoleh pada matriks QSPM, alternatif strategi yang paling menarik dan diprioritaskan untuk dilakukan oleh perusahaan yaitu Menerima mahasiswa dan murid SMK magang atau PKL untuk memperoleh tenaga kerja yang terampil, dengan nilai TAS sebesar 0,6802.
PENGARUH TINGKAT PENDIDIKAN, KETERAMPILAN KERJA, DAN SIKAP KERJA TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) KOTA PADANG Vivi Nila Sari; Marta Widian Sari; Jepri Apriyan
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 7 No 1 (2019): JIM UPB Volume 7 No 1 2019
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.295 KB) | DOI: 10.33884/jimupb.v7i1.896

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This research aims to find out how big the influence of educational level, job skills, Work Attitudes and Employee Performance Against PDAM Padang city. This research consists of three Independent Variables, namely educational level, job skills, and Work attitude of the dependent Variable and one Employee Performance. Methods of analysis used was Multiple regression Analysis. Method of data collection in this research is to use the Questionnaires filled by respondents are PDAM employees Padang City.The results of the regression analysis in this research indicate that: 1) level of education a positive and significant effect on performance of employees, 2). Job skills and significant positive effect on performance of employees, 3) Employee Attitude. a positive and significant effect on performance of employees, 4). The level of education, job skills, and a working Attitude together positive and significant effect on performance of employees. the coefficient of determination shows the value of 0.775 this case showed that the level of education, job skills and work attitudes contribute to affect the performance of the employees of 77.5% and the remaining 22.5% influenced other variable not examined.
Human Relations And Working Environment Conditions In Building A Work Ethic With Motivation As Mediation At The Office Of The Agency For Personnel And Human Resources Development (BKPSDM) Sawahlunto City Nesyia Tri Khairani; Marta Widian Sari; Vivi Nila Sari; Andry Novrianto
UPI YPTK Journal of Business and Economics Vol. 7 No. 1 (2022): January 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v7i1.68

Abstract

This study aims to determine the influence of Human Relations and Work Environment Conditions in Building a Work Ethic with Motivation as Mediation at the Office of the Personnel and Human Resources Development Agency (BKPSDM) Sawahlunto City. The method used is Structural Equation Modeling (SEM) with Partial Least Square (PLS) 3.0. By distributing questionnaires as many as 39 respondents. The results of the data analysis concluded that there was a positive and significant influence on the human relation variable on the work ethic variable. There is a positive and insignificant influence on work environment variables on work ethic variables. There is a positive and insignificant influence of the human relation variable on the motivation variable. There is a significant positive effect of the human relation variable on work ethic variables. There is a positive influence which is not significant, the motivation variable has an effect on work ethic variables. There is a positive and insignificant influence given by the human relation variable on the work ethic variable which is mediated by motivation. There is a positive and insignificant influence given by the work environment variable on work ethic variables mediated by motivation.
MODEL KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASI vivi nila sari; Marta Widian Sari; Monica Rini; Dian Aggraini; Andry Novrianto
J-MIND (Jurnal Manajemen Indonesia) Vol 7, No 1 (2022): J-MIND Jurnal Manajemen Indonesia, Juni 2022
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v7i1.7150

Abstract

This study aims to determine how big the influence of Organizational Culture and Organizational Climate on Organizational Commitment through Job Satisfaction as an Intervening Variable at PT. Aditya Prima Utama. This research consists of independent variables, namely Organizational Culture and Organizational Climate and Organizational Commitment and Job Satisfaction as Intervening Variables. The analytical method used is Structural Equation Modeling (SEM) with Partial Least Square (PLS) 3. The method of data collection in this study is to use a questionnaire filled out by respondents, namely employees of PT. Aditya Prima Utama. The results of data analysis concluded (1) There is a positive and significant effect of organizational culture on job satisfaction at PT. Aditya Prima Utama. (2) There is a positive and significant influence of organizational climate on job satisfaction at PT. Aditya Prima Utama. (3) There is a positive and significant influence of organizational culture on organizational commitment at PT. Aditya Prima Utama. (4) There is a positive and significant influence of organizational climate on organizational commitment at PT. Aditya Prima Utama. (5) There is no significant effect of job satisfaction on organizational commitment at PT. Aditya Prima Utama. (6) Job satisfaction cannot mediate the influence of organizational culture on organizational commitment at PT. Aditya Prima Utama. (7) Job satisfaction cannot mediate the influence of organizational climate on organizational commitment at PT. Aditya Prima Utama.
Penerapan Pelatihan Kerja Karyawan pada Tingkat Kualitas Produksi Usaha Tempe dan Toge (Berkah)Parak Karakah Padang Timur Vivi Nila Sari; Marta Widian Sari; Dian Anggraini; Andry Novrianto
Jurnal Pustaka Mitra (Pusat Akses Kajian Mengabdi Terhadap Masyarakat) Vol 2 No 2 (2022): Jurnal Pustaka Mitra (Pusat Akses Kajian Mengabdi Terhadap Masyarakat)
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamitra.v2i2.155

Abstract

Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk mengetahui dan meningkatkan pemahaman serta pengetahuan pemilik mengenai cara pelatihan kerja karyawan agar menunjang keunggulan yang kompetitif dalam persaingan agar meningkatkan pendapatan usaha serta dapat merekomendasikan untuk memadukan empat atau komposisi secara tepat. Dalam Pengabdian Masyarakat ini, ada 4 tahapan untuk metode yang telah dilalui yang terdiri dari persiapan, screening, Implementasi kegiatan dan evaluasi. Hasil dari PKM ini menunjukan bahwa dengan sosialisasi dan memberikan pelatihan kepada pekerja bisa meningkatkan daya saing terhadap usaha tempe dan toge (Berkah), dan memberikan motivasi terhadap karyawan agar kualitas produksi meningkat. Serta Kegiatan PKM ini diharapkan juga berdampak terhadap peningkatan wawasan, keterampilan dan pemahaman pemilik usaha terhadap cara menjadikan kinerja yang berkualitas.