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All Journal Prosiding National Conference for Community Service Project juremi: jurnal riset ekonomi
Jesseline Chang
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education

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ANALISIS PERTUMBUHAN EKONOMI JAWA TENGAH DAN FAKTOR YANG MEMPENGARUHI BERDASARKAN PDRB Delfina; Jessica; Fionna Quinn; Jesseline Chang
Juremi: Jurnal Riset Ekonomi Vol. 1 No. 4: Januari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v1i4.751

Abstract

Economic conditions in Central Java Province have improved from time to time. So that a study was conducted to determine and analyze the factors that can affect the economic growth of Central Java Province for the 2020 period with reference to the 2015-2020 PDRB. The data is collected through the Central Java Statistics Agency and will be analyzed through the stages of data reduction, data display and conclusion drawing. The results of the analysis show that the increase in PDRB in 2015 to 2019 shows very good economic growth in Central Java but due to the pandemic period, PDRB in 2020 has decreased due to limited public consumption activities, government spending, investment and exports and imports. In the future, the Central Java Government can focus on infrastructure development and empowering the poor as well as creating open job opportunities for the unemployed.
Strategi Penjualan Digital Dan Branding Umkm Tanjungpinang Kedai Kopi Matahari Di Masa Pandemi Covid-19 Winsherly Tan; Trillian Lim; Elisa Nilla Sari Simanjuntak; Angela Angela; Jesseline Chang; Ronaldo Tan Virgian; Syifa Nur Islami
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.5955

Abstract

Pesatnya perkembangan teknologi dan internet tentu berdampak pada dunia pemasaran. Digital marketing lebih menjanjikan karena memungkinakan para pelanggan untuk memperoleh informasi mengenai produk dan dapat melakukan pembelian melalui internet. Hal ini tentu dimanfaatkan Kedai Kopi Matahari. Selama ini Kedai Kopi Matahari hanya melakukan pemesanan secara langsung atau datang langsung ke lokasi dan memesan hanya melalui Whatsapp untuk melihat makanan dan minuman yang akan dibeli. Tujuan implementasi digital marketing ini sebagai strategi dalam memasarkan produk. Tahap pelatihan dan pendampingan terdiri dari beberapa kegiatan yaitu: 1) pengenalan Kedai Kopi Matahari kepada Masyarakat melalui media sosial, 2) pengenalan makanan dan minuman di media sosial, 3) dokumentasi makanan dan minuman, 4) pengenalan marketplace, 5) menerima pesanan dan pengiriman melalui internet. Hasil dari pengabdian kepada masyarakat adalah UMKM Kedai Kopi Matahari memiliki pemahaman tentang digital marketing serta mampu mengelola media sosial dan marketplace yang dimiliki
Co-Authors Angela Angela Delfina Elisa Nilla Sari Simanjuntak Fionna Quinn Jessica Ronaldo Tan Virgian Syifa Nur Islami Trillian Lim Winsherly Tan