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PEMBUATAN VIDEO BRANDING THE HIDDEN HERITAGE OF KEDIRI SEBAGAI MEDIA PROMOSI DIGITAL INDUSTRI TENUN IKAT BANDAR KIDUL KEDIRI Megasari Noer Fatanti; Kun Sila Ananda; Ananda Dwita Yuniar; Pramana Herjati Putra; Rohmatin Rohmatin; Hasna Bararah
Jurnal Ilmiah Pangabdhi Vol 8, No 1: April 2022
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pangabdhi.v8i1.12620

Abstract

Kediri has various tourism potential, both natural, historical, and cultural tourism. One historical heritage still preserved now is the ikat craft centre in Bandar Village, Mojoroto District, Kediri City. The woven product known as the Bandar Kidul Tenun Ikat (TIBK) has been able to last more than 50 years. One of the advantages of this woven cultural product is that it is still produced traditionally, known as a non-machine loom (ATBM). Until now, there are around 15 artisans and ikat weaving business owners who are still actively producing. However, often the ikat fabrics produced can only compete in the local market. This condition is the main problem partners face, which has implications for the decline in income turnover and the cessation of production for several artisans. Based on this situation, the community service’s team of Universitas Negeri Malang provided an alternative solution to make a branding video, "The Hidden Heritage of Kediri", which shows the process of making woven fabrics and the historical aspects. With this branding video, it is hoped that the Bandar Kidul Tenun Ikat (TIBK) will be better known by the public and encourage tourist visits to Kediri City to increase regional income. This video aims to be a promotional medium for the Bandar Kidul Kediri Ikat Weaving centre so that a wider audience increasingly knows it. The making of branding videos received a good response from weaving artisans, the community, and the government of Kediri City.
Perilaku Pencarian Informasi Mengenai Kebijakan Sekolah Tatap Muka oleh Orang Tua Siswa di kota Malang Kun Sila Ananda
Jurnal Sosiologi Pendidikan Humanis Vol 6, No 1 (2021): Jurnal Sosiologi Pendidikan Humanis
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um021v6i1p1-17

Abstract

Recently, the Ministry of Education and Culture has established a policy for implementing face-to-face schools. Regarding this policy, students’ parents become a key point in order to make decisions to allow children to attend face-to-face schooling. Before decision making, parents must first reduce uncertainties and lack of information related to the policy. This study discusses the information-seeking behavior of parents related to face-to-face school policies and the decision-making. The method used is descriptive survey. Data collected through online surveys and interviews. The results showed that parents did the active and passive behavior on information seeking. The school (teachers, homeroom teachers, principals, etc.) is the most frequently referred source of information by parents and is considered the most trusted source of information. The most important information needed by parents is regarding the readiness of the school in the implementation of face-to-face learning during the pandemic. In decision-making process, parents often use information sources through online media and discussions with other parents. The majority of parents will delay decision making if the information obtained is deemed insufficient, while on the other hand parents can also experience decision-making failure due to information overload. Belakangan ini Kemdikbud telah menetapkan kebijakan pelaksanaan sekolah tatap muka. Selain akademisi, orang tua menjadi pihak krusial dalam hal ini terutama berkaitan dengan pengambilan keputusan untuk mengizinkan anak mengikuti pelaksanaan sekolah tatap muka. Sebelum mengambil keputusan terlebih dahulu orang tua harus mereduksi berbagai ketidakpastian dan kurangnya informasi terkait kebijakan tersebut. Penelitian ini membahas mengenai perilaku pencarian informasi yang dilakukan orang tua terkait kebijakan sekolah tatap muka hingga proses pengambilan keputusan. Metode yang digunakan adalah survei deskriptif dengan teknik pengumpulan data melalui survei dan wawancara. Hasil penelitian menunjukkan bahwa orang tua melakukan pencarian informasi secara aktif dan pasif. Pihak sekolah (guru, wali kelas, kepala sekolah, dsb) menjadi sumber informasi yang paling sering dirujuk oleh orang tua siswa sekaligus dianggap sebagai sumber informasi yang paling terpercaya. Informasi yang dianggap paling penting oleh orang tua siswa adalah mengenai kesiapan sekolah dalam pelaksanaan pembelajaran tatap muka di masa pandemi. Adapun dalam pengambilan keputusan orang tua seringkali memanfaatkan sumber informasi melalui media daring dan diskusi bersama orang tua siswa lainnya. Mayoritas orang tua akan menunda pengambilan keputusan jika informasi yang didapatkan dirasa belum cukup, sementara di sisi lain orang tua juga dapat mengalami kegagalan pengambilan keputusan karena paparan informasi yang terlalu berlebihan.
PENINGKATAN KESADARAN BERETIKA DI MEDIA SOSIAL BAGI PESERTA DIDIK PADA SEKOLAH MENENGAH ATAS DI KOTA MALANG Megasari Noer Fatanti; Kun Sila Ananda; Rani Prita Prabawangi; Ananda Dwitha Yuniar
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 4 No 4 (2021): APTEKMAS Volume 4 Nomor 4 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.308 KB) | DOI: 10.36257/apts.v4i4.4349

Abstract

Media sosial saat ini tidak bisa dipisahkan dari kehidupan sehari-hari manusia. Terlebih lagi pada generasi Z yang merupakan digital native. Maka dari itu, remaja perlu dibekali etika komunikasi dalam media sosial, hal ini karena seringnya kabur antara ranah privat dan publik di media sosial. Pengabdian masyarakat ini dilakukan pada siswa SMA di Kota Malang dan Guru MGMP PPKn Kota Malang. Dalam kegiatan ini, kami melaksanakan sosialisasi partisipatif mengenai etika bermedia sosial serta perilaku cyber bullying yang dapat dialami peserta didik di internet. Hasil yang didapatkan bahwa siswa belum banyak memahami etika yang harus dilakukan dalam bersikap di media sosial. Namun sosialisasi ini membantu mereka memperbaiki etika dan perilaku saat berselancar di dunia maya.
The Death of Newspaper in the Perspective of Autopoietic Systems Niklas Luhmann (Case Study of Sinar Harapan Newspapers) Kun Sila Ananda

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.304 KB)

Abstract

Recently in Indonesia, the number of newspapers keep declining while at the same time, more online media emerge. One of the newspapers that has stopped publishing was the legendary evening newspaper Sinar Harapan, which stopped printing in 2016. This study aims to analyze the “death” of the evening newspaper Sinar Harapan from the perspective of Niklas Luhmann’s autopoietic system. Luhmann considers mass media as an autopoietic system that must have certain characteristics in order to survive. This research using case study methods with history perspective. The data were collected using the literature study method. This research shows that the evening newspaper Sinar Harapan as an autopoietic system has to stop operating because of the complexity of the environment that Sinar Harapan cannot compensate for. Although Sinar Harapan has carried out an evolutionary process on the selection stage, it has failed to stabilize itself. On the other hand, Sinar Harapan also failed to carry out its function as a media system to always present novelties irritating the social system.
DIGITALISASI UMKM BATIK MALANG SEBAGAI OPTIMALISASI PELESTARIAN KEARIFAN LOKAL DI MASA PANDEMI COVID-19 Salma Hanin Zayyana; Elya Kurniawati; Kun Sila Ananda
ETNOREFLIKA: Jurnal Sosial dan Budaya Vol. 11 No. 2 (2022): Volume 11, Nomor 2, Juni 2022
Publisher : Laboratorium Jurusan Antropologi, Fakultas Ilmu Budaya, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/etnoreflika.v11i2.1421

Abstract

The Covid-19 pandemic requires Malang Batik MSME actors to leave old patterns and create new opportunities and innovations, namely from product development to marketing transition from offline to online. Seeing this, there are opportunities and potentials to preserve local wisdom through MSME Batik Malang which is digitizing marketing. This study aims to determine the application of social media as a means of digitizing marketing and the effect of digitalization of marketing in optimizing the preservation of local wisdom during the Covid-19 pandemic. The method used is descriptive qualitative. Determination of informants from this study using purposive sampling technique. This research was conducted at Batik Blimbing, Soendari Batik Art, Poesaka Djagad, Batik Pandan Arum, Lembayung Batik, and Batik Niati. The results of the study were examined using the perspective of social change and AGIL Theory. The results of the study show that several Malang Batik MSMEs have digitized marketing before the Covid-19 pandemic and several others have just digitized marketing during the Covid-19 pandemic. MSME Batik Malang continues to innovate in order to continue to achieve sales targets and preserve local wisdom during the pandemic. This was done because the Malang Batik MSME actors were increasingly aware of the advancement of ICT and had to take advantage of it. The use of social media features such as Instagram, Facebook, WhatsApp, Tokopedia, Shopee, etc. which can provide recommendations and testimonials on products being marketed so as to arouse curiosity in potential consumers in the market. In addition, due to the development of information related to Batik Malang through social media, it is also included in the effort to preserve the values ​​contained in the local wisdom of Batik.
MENCIPTAKAN PEREMPUAN CERDAS BERINTERNET MELALUI PENANAMAN LITERASI DIGITAL KOMUNITAS ‘RUANG BERKARYA PEREMPUAN’ Ananda Dwitha Yuniar; Alan Sigit Fibrianto; Rani Prita Prabawangi; Kun Sila Ananda
Jurnal Praksis dan Dedikasi Sosial (JPDS) Vol. 2, No. 2, Oktober 2019
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.048 KB) | DOI: 10.17977/um032v2i2p47-53

Abstract

Berbagai fitur menarik yang ditawarkan oleh gadget smartphone telah menyebabkan ketergantungan dalam kehidupan sehari-hari mulai generasi orang tua hingga balita. Ketergantungan akan pemakaian smartphone juga tidak terlepas dari akses penggunaan internet yang semakin mudah. Pertumbuhan internet begitu banyak membawa pengaruh positif seperti banyaknya terserap tenaga kerja, media aktualisasi diri, dan kemudahan akses informasi. Namun, pertumbuhan internet juga tak dapat dilepaskan dari pengaruh negatif antara lain hoaks yang terdiri dari misinformasi, malinformasi, dan disinformasi. Selain itu, orangtua khususnya ibu memiliki peran yang fundamental dalam menavigasi segala tantangan yang disajikan oleh teknologi internet. Penggunaannya menjadi candu bagi balita, hingga banyak menimbulkan kekhawatiran orangtua akan berpengaruh terhadap daya tumbuh kembang anak. Melalui program literasi digital diharapkan akan menciptakan ibu-ibu cerdas untuk generasi anak selanjutnya.
“Gara-Gara Pagebluk” Film Pendek Dialek Jawa Timur-an sebagai Media Sosialisasi Protokol Kesehatan Pencegahan Penularan Covid-19 Rani Prita Prabawangi; Megasari Noer Fatanti; Kun Sila Ananda
Surya Abdimas Vol. 5 No. 4 (2021)
Publisher : Universitas Muhammadiyah Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/abdimas.v5i4.1364

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kesadaran serta kewaspadaan masyarakat terhadap penyebaran virus Covid-19 yang semakin bertambah setiap harinya. Berdasarkan data statistik dari John Hopkins University, tercatat 203 juta kasus positif Covid-19 sejak tahun 2020 dengan jumlah kematian mencapai 4.29 juta jiwa. Hingga artikel ini ditulis, pemerintah pusat bersama dengan pemerintah daerah telah melakukan sosialisasi pencegahan dan penularan virus Covid-19 melalui berbagai media, seperti iklan layanan masyarakat, poster, siaran radio, dan publisitas media. Sejauh ini, materi sosialisasi masih menggunakan bahasa ilmiah sehingga tak jarang masyarakat kesulitan memahami makna dari pesan yang disampaikan. Berdasarkan kondisi tersebut, tim pengabdian merancang bentuk sosialisasi pencegahan Covid-19 melalui media film pendek dengan menggunakan dialek atau logat Jawa Timur- an dengan konsep humor. Tujuannya agar pesan terkait protokol kesehatan dapat diterima, diingat, dan dipraktikkan oleh warga Jawa Timur. Penggunaan dialek Jawa Timur juga bertujuan untuk mengurangi kesenjangan pengetahuan dalam pesan kesehatan yang dikelola oleh pemerintah pusat melalui Gugus Tugas Nasional Covid-19 dengan warga biasa. Dari hasil pre-test dan post-test, kami menemukan bahwa film pendek mampu menjadi sarana edukasi kesehatan, dimana jumlah responden yang berada dalam kategori sangat paham meningkat secara bervariasi dari 35 – 80% dalam setiap kategori. Hasil positif ini kami harap dapat menjadi langkah awal pengembangan dan penggunaan konten-konten kreatif yang diproduksi baik untuk kepentingan selama pandemi Covid-19 maupun tujuan edukatif lainnya.
Vape sebagai subkultur pemuda milenial Kota Malang (studi kasus pada komunitas vape di Kota Malang) Eggi Alvado Da Meisa; Nur Hadi; Kun Sila Ananda
Jurnal Integrasi dan Harmoni Inovatif Ilmu-Ilmu Sosial (JIHI3S) Vol. 2 No. 9 (2022)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Vape is a tool for smoking, but not through combustion, but through heating a liquid commonly called liquid. In Indonesia, smoking has become a common thing in society. Many efforts have been made in the community to prevent and reduce cigarette consumers, one of the current trends in Indonesia is the existence of e-cigarettes that are used as an alternative to quitting smoking. With the large number of vape users in Indonesia today, these vape users form a group that has an organizational structure in it, namely the vape community. The focus of this research is on vaping as a youth subculture in the vape community in Malang City. The research method used in this study uses qualitative methods, with the stages of observation, interviews, and data analysis. The results of this study, young people who use vaping and are members of the community have formed a new subculture. Vape merupakan sebuah alat untuk merokok namun tidak melalui pembakaran, melainkan melalui pemanasan cairan yang biasa disebut dengan liquid. Di Indonesia kebiasaan merokok sudah menjadi hal yang umum di masyarakat. Banyak upaya yang dilakukan di masyarakat untuk mencegah dan mengurangi konsumen rokok, salah satu trend yang ada di Indonesia saat ini adanya rokok elektrik yang digunakan sebagai alternatif untuk berhenti merokok. Dengan banyaknya pengguna vape di Indonesia saat ini, para pengguna vape tersebut membentuk sebuah kelompok yang terdapat struktur organisasi didalamnya yakni komunitas vape. Fokus penelitian ini diantaranya mengenai vape menjadi subkultur pemuda pada komunitas vape di Kota Malang. Metode penelitian yang digunakan pada penelitian ini menggunakan metode kualitatif, dengan tahapan observasi, wawancara, analisis data. Hasil penelitian ini, anak muda yang menggunakan vape serta tergabung dalam komunitas telah membentuk subkultur baru, terdapat maksud dan tujuan tertentu yang ingin dimunculkan ketika seseorang menggunakan vape, baik secara individu maupun kelompok.
Eksklusi sosial penyandang disabilitas terhadap mata pencaharian di Kecamatan Wlingi (studi kasus pada penyandang disabilitas di Kecamatan Wlingi) Nila Nandita Sari; Faiza Nisa Abida; Niswatul Azizah; Kun Sila Ananda
Jurnal Integrasi dan Harmoni Inovatif Ilmu-Ilmu Sosial (JIHI3S) Vol. 2 No. 10 (2022)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The physical limitations of persons with disabilities are the cause of the difficulty of persons with disabilities in obtaining employment. It is the limitations in carrying out activities and work that cause persons with disabilities to be considered less productive so that the presence of persons with disabilities in some communities is considered far from social and economic independence. The purpose of this study is to describe the role of disability in livelihoods using the theory of Normalization (Wolf Wolfsenberg) and to analyze more deeply the causes of social exclusion received by persons with disabilities on livelihoods in the Wlingi District environment using Marginal Janice Perlman theory. This study uses a qualitative research method with a case study approach. Data collection techniques in this study by conducting observations, interviews, and documentation. In this study, data analysis was carried out by reducing data, presenting data, and drawing conclusions. From the results of this study, it can be concluded that the role of persons with disabilities in livelihoods that previously had negative stigma in the community can be eliminated by work activities and works carried out by persons with disabilities. This can especially be seen from the activities carried out by a person with a disability who works as a masseuse, then is able to make salted eggs and sells the result of his skills, namely doormats. While the factors that cause social exclusion are internal factors, among others, from within oneself and the family, while external factors arise from the community's perspective regarding the existence of persons with disabilities. Keterbatasan fisik penyandang disabilitas menjadi penyebab akan sulitnya penyandang disabilitas dalam memperoleh pekerjaan. Keterbatasan dalam melakukan aktivitas dan pekerjaan itulah yang menyebabkan penyandang disabilitas dianggap kurang produktif sehingga keberadaan penyandang disabilitas di beberapa lingkungan masyarakat dianggap jauh dari kemandirian sosial dan ekonomi. Tujuan penelitian ini yakni untuk mendeskripsikan peran disabilitas terhadap mata pencaharian dengan menggunakan teori Normalization serta untuk menganalisis lebih dalam penyebab terjadinya eksklusi sosial yang diterima oleh penyandang disabilitas terhadap mata pencaharian di lingkungan Kecamatan Wlingi dengan menggunakan teori Marjinal Janice Perlman. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data pada penelitian ini dengan melakukan observasi, wawancara, dan dokumentasi. Pada penelitian ini analisis data dilakukan dengan reduksi data, penyajian data, dan penarikan kesimpulan. Dari hasil penelitian ini dapat diambil kesimpulan bahwa peran penyandang disabilitas di mata pencaharian yang sebelumnya memiliki stigma negatif di masyarakat dapat dihilangkan dengan kegiatan pekerjaan dan karya yang dilakukan oleh penyandang disabilitas. Hal ini khususnya dapat dilihat dari kegiatan yang dilakukan seorang penyandang disabilitas yang berprofesi sebagai tukang pijat, kemudian mampu membuat telur asin serta menjual hasil keterampilan yaitu keset. Sedangkan faktor yang menyebabkan terjadinya eksklusi sosial adalah faktor internal yang antara lain dari dalam diri sendiri dan keluarga, sedangkan faktor eksternal timbul dari prespektif masyarakat mengenai keberadaan penyandang disabilitas.
Peningkatan Keterampilan Komunikasi bagi Pemandu Wisata lokal di Desa Penyanggah Taman Nasional Bromo Tengger Semeru (TNBTS) Wonokitri Pasuruan Jawa Timur Ahmad Arif Widianto; Megasari Noer Fatanti; Kun Sila Ananda; Nanda Harda Pratama Meiji; Abdul Kodir; Alya Muflihatud Dini
Journal of Dedicators Community Vol 6, No 3 (2022)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v6i3.2822

Abstract

This service activity aims to improve the capability of local tour guides in buffer villages in the Bromo Tengger Semeru National Park (TNBTS) area. One of the locations chosen by the Service team is Wonokitri Village, which is located close to the tourist destination of Mount Bromo. Based on the results of field observations, there are several problems why Wonokitri Village is only able to survive as a 'transit village' which is indicated by the low occupancy of tourists staying at local guest houses. This is due to the low communication skills of local tour guides to attract both domestic and foreign tourists to stay longer in Wonokitri Village. In fact, based on the narrative of local residents, they are trying to develop other tourist objects that are expected to be able to support the local economy. Through this service activity, the Proposing Team arranged a series of mentoring and training activities for members of the Tourism Awareness Group (Pokdarwis) in Wonokitri Village, Tosari District, Pasuruan Regency. The service activities consist of first, training in communication skills for tour guides and tourism actors (owners of guest houses, stalls, and souvenir sellers). Second, assistance in making social media as a promotional media, branding as well as local tourism marketing. Finally, thirdly, English language skills training in the context of tourism for tour guides and other tourism actors. The outputs of this activity are publications in the mass media, activity documentation, scientific articles presented at national seminars, and scientific articles published in accredited national journals.