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All Journal MATAPPA: Jurnal Pengabdian Kepada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Klasikal: Journal of Education, Language Teaching and Science Bidik : Jurnal Pengabdian kepada Masyarakat International Journal of English Language and Pedagogy
Lukytta Gusti Acfira
Politeknik Negeri Media Kreatif
Agriculture, Biological Sciences & Forestry Arts Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : International Journal of English Language and Pedagogy

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Innovative Approaches to ESP in Advertising: Technology, Visual Literacy, and Curriculum Evolution Lukytta Gusti Acfira
International Journal of English Language and Pedagogy Vol. 2 No. 1 (2024): International Journal of English Language and Pedagogy (IJELP)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/ijelp.v2i1.7798

Abstract

This study delves into integrating technology, visual literacy, and curriculum development within English for Specific Purposes (ESP) in advertising education. By exploring innovative approaches to ESP instruction, the research aims to address the evolving needs of learners and the advertising industry. Through a comprehensive literature review and analysis of previous research, the study seeks to evaluate the effectiveness of integrating technology and visual literacy into ESP advertising curriculum. This study used a descriptive approach, which systematically identified and selected relevant literature from academic databases, scholarly journals, books, and other reputable sources. Keywords related to each area of focus were used to conduct comprehensive searches. Inclusion and exclusion criteria were established to ensure the selected literature aligns with the research objectives. Findings indicated that the integration of technology and visual literacy into ESP advertising curriculum enhances learner engagement, creativity, and proficiency in creating advertising materials. Additionally, curriculum development strategies such as needs analysis, stakeholder collaboration, and continuous evaluation contribute to the relevance and effectiveness of ESP instruction. The findings of this study have significant implications for ESP educators, curriculum developers, and advertising professionals. By integrating technology, visual literacy, and curriculum development strategies into ESP advertising education, educators can better prepare learners for success in the dynamic and competitive advertising industry. Furthermore, the study underscores the importance of ongoing collaboration between academia and industry to ensure the continued relevance and effectiveness of ESP instruction in meeting the evolving needs of learners and the advertising industry.
Co-Authors Andi Harmoko Arifin Andriyansah . Juhana Juhana Suardi Suardi SULTAN, ZULKIFLI Widya Rizky Pratiwi Widya Rizky Pratiwi, Widya Rizky