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All Journal Jurnal Manajemen & Keuangan Jurnal Samudra Ekonomi dan Bisnis Jurnal Penelitian Ekonomi Akuntansi (JENSI) Jurnal Samudra Ekonomika Global Science Society Optimal: Jurnal Ekonomi dan Manajemen Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia JAMBU AIR : Journal of Accounting Management Business and International Research Journal of Creative Student Research Jurnal Mahasiswa Akuntansi Samudra
Nurlaila Hanum
Program Studi Ekonomi Pembangunan, Fakultas Ekonomi. Universitas Samudra. Langsa, Aceh
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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SWOT Analysis in Determining Rega Bakery and Cake Business Strategy in Langsa City Erni Junaida; Suri Amilia; Nurlaila Hanum; Dyah Ayu Ardianti
Jambu Air : Journal Of Accounting Management Business And International Research Vol 2, No 1 (2023): April 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambu air.v2i1.416

Abstract

The purpose of this study is to determine the right and competitive business strategy in maintaining and developing the Rega Bakery and Cake bakery business in Langsa City. This type of research is qualitative research. Data collection was carried out by interviews and document studies. Source determination using purposive sampling technique. Data validity was tested by source triangulation. The data analysis method used is an analysis of the company's internal and external environment which is the basis for conducting a SWOT analysis. The results of the study are that Rega Bakery and Cake is in quadrant II and the strategy that must be implemented is a diversification strategy through market penetration by expanding market share through marketing/promotion efforts, market development by expanding market share geographically is a new area and product development by modifying the product . It is recommended that this business always improve service quality with the concept of Customer Oriented. Provide good facilities for customers. Carry out marketing activities on a regular basis with accuracy and precision and neatness to increase revenue.
Socialization of Non-Cash Payment for Health Services Using the Indonesian Standard Quick Response Code (QRIS) at Langsa Hospital Afnina Afnina; Erni Junaida; Nada Salsabila; Nurlaila Hanum; Nurhayati Ningsih
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 2, No 2 (2023): July 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v2i2.485

Abstract

Langsa Hospital's efforts to welcome the central government's program regarding digital-based payments have been implemented since September 21, 2021. It's just that until now non-cash payment for health services using QRIS at Langsa Hospital is still low. The community service team saw this problem and conducted socialization by collaborating with the first partner, Langsa Hospital and the second partner, the Langsa branch of YAI, to socialize non-cash payment of health services using QRIS at Langsa Hospital, which was attended by 850 participants. The methods used are lectures, questions and answers, practice of using QRIS. So based on the results of this socialization it was found that only 27 participants (3.18%) had used QRIS at Langsa Hospital and the remaining 823 participants (96.82%) had not. The participants looked enthusiastic and enthusiastic about participating in the event until the end and with additional information from the resource persons and the team, the participants were interested in using QRIS if they went to a hospital for treatment.
Co-Authors Afnina Afnina Asnidar Asnidar Dyah Ayu Ardianti Elfrida Elfrida Erni Junaida Erni Junaida Erni Yunaida Gesya Gebine Juraida Anis Lubis, Nasrul Kahfi Maria Ulfa Maulidal Khairi Miswar Muhammad Salman Nada Salsabila Nadya Fitri Setiawan Nurhayati Ningsih Nurlina Nurlina Puspita Sari Puti Andiny Rahmat Muliadi Pakpahan Rima Melati Rini Mastuti Safuridar, Safuridar Salman Santika Santika Sari Sarlia Suri Amilia Tuti Meutia Utari Amanda