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All Journal J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Jurnal Samudra Ekonomi dan Bisnis Best Journal (Biology Education, Sains and Technology) Jurnal Samudra Ekonomika Global Science Society Journal of Management Accounting Business and International Research Jurnal Ekonomi, Manajemen, Akuntansi
Erni Junaida
Universitas Samudra
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Public Health Social Sciences Other

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Journal : Jurnal Samudra Ekonomi dan Bisnis

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Pengaruh Daya Tarik Wisata dan Word Of Mouth terhadap Keputusan Wisata Berkunjung ke Taman Hutan Kota di Kota Langsa Erni Junaida
Jurnal Samudra Ekonomi dan Bisnis Vol 10 No 2 (2019)
Publisher : Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.65 KB) | DOI: 10.33059/jseb.v10i2.1317

Abstract

This research intends to know the influence of tourist attraction and word of mouth to tourists' visiting decision in city forest park kota langsa. Samples of this research are 96 respondents. Data analysis of this research is using multiple linear regression method and hypothesis testing is using t test, f test, and determination coefficient test (R2). The result of multiple linear regression is Y = 1,200 + 0,341 X1 + 0.137 X2. T test result shows that tourist attraction variable influenced significantly to tourist's visiting decision in city forest park kota langsa and word of mouth variable also influenced significantly to tourist's visiting decision in city forest park kota langsa. F test result shows that tourist attraction variable and word of mouth variable influenced significantly to tourist's visiting decision in city forest park kota langsa. Determination coefficient test shows that tourist attraction and word of mouth influenced tourist's visiting decision in city forest park kota langsa for 0,301 or 30,1 %.
Co-Authors Afnina Afnina Dyah Ayu Ardianti Elfrida , Elvina Sari Hanafi Nasution Herna Linda Intan Nurika Mora, Zulkarnen Muhammad Fuad Nurlaila Hanum Nurlina Nurlina Suri Amilia T. Putri Lindung Bulan