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All Journal J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Jurnal Samudra Ekonomi dan Bisnis Best Journal (Biology Education, Sains and Technology) Jurnal Samudra Ekonomika Global Science Society Journal of Management Accounting Business and International Research Jurnal Ekonomi, Manajemen, Akuntansi
Erni Junaida
Universitas Samudra
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Public Health Social Sciences Other

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Journal : Journal of Management Accounting Business and International Research

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SWOT Analysis in Determining Rega Bakery and Cake Business Strategy in Langsa City Erni Junaida; Suri Amilia; Nurlaila Hanum; Dyah Ayu Ardianti
Jambu Air : Journal Of Accounting Management Business And International Research Vol 2, No 1 (2023): April 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambu air.v2i1.416

Abstract

The purpose of this study is to determine the right and competitive business strategy in maintaining and developing the Rega Bakery and Cake bakery business in Langsa City. This type of research is qualitative research. Data collection was carried out by interviews and document studies. Source determination using purposive sampling technique. Data validity was tested by source triangulation. The data analysis method used is an analysis of the company's internal and external environment which is the basis for conducting a SWOT analysis. The results of the study are that Rega Bakery and Cake is in quadrant II and the strategy that must be implemented is a diversification strategy through market penetration by expanding market share through marketing/promotion efforts, market development by expanding market share geographically is a new area and product development by modifying the product . It is recommended that this business always improve service quality with the concept of Customer Oriented. Provide good facilities for customers. Carry out marketing activities on a regular basis with accuracy and precision and neatness to increase revenue.
The Effect of Promotion and Store Atmosphere on Purchasing Decisions Intan Nurika; Erni Junaida; T. Putri Lindung Bulan
Jambu Air : Journal Of Accounting Management Business And International Research Vol 2, No 2 (2023): October 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambu air.v2i2.790

Abstract

This study aims to determine the effect of promotion and store atmosphere on purchasing decisions at Toko Mas Indah, Langsa City. A sample of 96 respondents. The analytical method uses multiple linear regression, t test, F test and coefficient of determination test. The results of the t test state that promotional factors have a significant influence on purchasing decisions and store atmosphere has a significant influence on purchasing decisions. The results of the F test show that promotions and store atmosphere have a significant effect on purchasing decisions. The results of the coefficient of determination test (adjusted R2) obtained a value of 0.737 or 73.7%, this means that promotional variables, store atmosphere and service quality influence purchasing decisions. While the remaining 26.3% is influenced by other variables not examined in this study.
Co-Authors Afnina Afnina Dyah Ayu Ardianti Elfrida , Elvina Sari Hanafi Nasution Herna Linda Intan Nurika Mora, Zulkarnen Muhammad Fuad Nurlaila Hanum Nurlina Nurlina Suri Amilia T. Putri Lindung Bulan