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MARKETING MIX ANALYSIS BUSINESS SUCCESS CEREMONIAL MEANS FIBER-BASED IN BRESELA VILLAGE, GIANYAR Made Mulia Handayani; I Kadek Sara Mandiyasa; Ida Ayu Arini
ADI Journal on Recent Innovation Vol. 1 No. 2 (2020): March
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v1i2.43

Abstract

Bresela village is a business center for fiber ceremony facilities in Gianyar district. The success of the business in the village of Bresela is influenced by several factors, one of which is marketing mix. The purpose of this study was to determine the business development of fiber-based ceremonial facilities in Bresela Village and to analyze the implementation of Maketing Mix in the success of the business. This research is qualitative research with data collection techniques through observation, interviews and documentation studies. Determination of informants in this study using purposive sampling technique and using data triangulation techniques. The results of the study explained that the business development of fiber-based ceremonial facilities in Bresela Village has increased in terms of the number of businesses, profitability, total production, market share and an increase in the number of workers. Marketing implementation means in the business success of fiber-based ceremonial facilities in Bresela Village through the aspects of product, price, place and promotion can increase sales volume so that it determines business success.
Pengaruh Tingkat Kesejahteraan, Lingkungan Kerja Fisik, Dan Disiplin Kerja Terhadap Kinerja Karyawan Kampung Ubud Hotel Putu Gede Denny Herlambang; Ni Ketut Sukanti; I Kadek Sara Mandiyasa; Bagus Arya Wijaya
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 7 No 2 (2021): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v7i2.725

Abstract

Kinerja seorang karyawan bersifat individual, karena setiap karyawan mempunyai tingkat kemampuan yang berbeda-beda dalam mengerjakan tugasnya. Kinerja karyawan dapat dipengaruhi oleh tingkat kesejahteraan, lingkungan kerja fisik, dan tingkat kedisiplinan karyawan dalam perusahaan. Kesejahteraan adalah balas jasa secara material maupun non material untuk memperbaiki kondisi fisik dan mental karyawan. Lingkungan kerja fisik adalah semua keadaan berbentuk fisik yang terdapat di tempat kerja. Kedisiplinan seseorang dalam bekerja dapat dilihat dari kesadaran dan kesediaan seseorang mentaati SOP perusahaan. Tujuan penelitian adalah untuk mengetahui pengaruh secara parsial maupun simultan antara tingkat kesejahteraan, lingkungan kerja fisik, dan disiplinakerja secara simultan terhadap kinerja karyawan pada Kampung Ubud Hotel. Jumlah sampel yang ditentukan dengan metode sampel jenuh adalah 35 responden. Instrumen penelitian diuji menggunakan uji validitas dan uji reliabilitas. Data dianalisis uji asumsi klasik untuk model regresi dan uji regresi linear berganda sebagai pengujian hipotesis. Hasil penelitian menunjukkan bahwa secara parsial tingkat kesejahteraan tidak berpengaruh terhadap kinerja karyawan, namun lingkungan kerja fisik dan disiplin kerja berpengaruh positif signifikan pada kinerja karyawan. Secara simultan tingkat kesejahteraan, lingkungan kerja fisik, dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada Kampung Ubud Hotel.
Pengaruh Kecerdasan Emosional Komunikasi Dan Budaya Organisasi Terhadap Kinerja Karyawan Pada Perumda Air Minum Tirta Sanjiwani Kabupaten Gianyar Cokorda Istri Agung Vera Nindia Putri; I Putu Agus Suwastawa; I Kadek Sara Mandiyasa; Tjokorda Gde Agung Wijaya Kesuma Suryawan; Komang Pande Indra Krisna Wiana
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3569

Abstract

The purpose of this study was to determine and analyze the effect of emotional intelligence, communication and organizational culture on employee performance at PERUMDA Tirta Sanjiwani Drinking Water, Gianyar Regency. This study uses census techniques so that all members of the population are involved as research subjects. Primary data collection was carried out using a questionnaire. The measurement scale uses a Likert Scale which consists of five answer choices. Hypothesis testing is done using multiple linear regression. Based on the results of the analysis, it can be concluded (1) Emotional intelligence, communication and organizational culture simultaneously have a positive and significant effect on employee performance, (2) Emotional intelligence has a positive and significant effect on employee performance, (3) Communication has a positive and significant effect on employee performance , and (4) Organizational culture has a positive and significant effect on employee performance. The implication of the results of this research is that improving employee performance can be done by motivating and encouraging employees to dare to take initiative.