Article Per Year (5 Year)
p-Index From 2019 - 2024
1.633
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Journal of Finance and Business Digital (JFBD)
Sutono Sutono
Universitas Muria Kudus
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Finance and Business Digital (JFBD)

 1 
Analysis of the Influence of Product Quality, Service Quality and Company Image on Customer Loyalty through Customer Satisfaction as an Intervening Variable at PT BPR BKK Lasem (Perseroda) Herry Setyo Nugroho; Mochamad Edris; Sutono
Journal of Finance and Business Digital Vol. 2 No. 3 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v2i3.5964

Abstract

This research aims to analyze the influence of product quality, service quality, company image on customer satisfaction and to analyze the influence of product quality, service quality, company image on customer loyalty. customer loyalty of PT BPR BKK Lasem (Perseroda. The population of this research is 57,196 customers, consisting of 54,468 savings customers and 2,728 deposit customers. And the technique used is purposive sampling with a sampling number of 155 respondents. The data analysis method in this research can shows a model that explains the simultaneous relationship between variables. Data analysis in research uses the Strutural Equation Modeling (SEM) program. Conclusions from research on product quality, service quality, company image have a positive and significant effect on customer satisfaction at PT BPR BKK Lasem (Perseroda) .
Co-Authors Agung Veriyanta aminudins aminudins Ana Laila Shofyana Arfian Nur Rohmat Dewi Sukaisih Herry Setyo Nugroho Isdiyanto Koesworo Kertati Sumekar Mamik Indaryani Mia Ajeng Alifiana Mochamad Edris Mujianto Nafi’ Inayati Zahro Ning Kakanti Biru Kusumastuti Noor Latifah Sunarno Supriyono