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All Journal International Journal of Applied Business Research
Fatya Alty Amalia
Lecturer, Department of Business Administration, Politeknik Negeri Bandung, Indonesia.
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Uncovering Indonesian Millennial's Halal Food Purchase Intention: Halal Value and Halal Logo as the Antecedents Adila Sosianika; Fatya Alty Amalia
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 01 (2020)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.245 KB) | DOI: 10.35313/ijabr.v2i01.91

Abstract

This study attempts to uncover the Millennial’s decisional factors in purchase intention of Halal food in Indonesia, while heavily considering Halal food as a credence consumer good. After an analysis of 248 respondents using PLS-SEM, several interesting findings are obtained. Millennial’s understanding of Halal Value and Halal Logo serves as the antecedents of Purchase Intention of Halal food which is mediated by Attitude and Trust. Further analysis is also carried out herein by examining the moderating effect of gender with Multi-Group Analysis. For result, the distinct paths and significant difference of effects can be spot on the female and male group which shall provide deeper insights to any relevant stakeholders, especially food providers.
Covid-19: Can Halal Food Lessen the Risks of the Next Similar Outbreak? Fatya Alty Amalia; Kung Jeng Wang; Arie Indra Gunawan
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (733.192 KB) | DOI: 10.35313/ijabr.v2i02.112

Abstract

As COVID-19 is a zoonosis virus that involves wildlife as its primary host (i.e. bat) like the previous outbreaks (SARS and MERS), it is prudent to reduce the transmission risk from wildlife consumption. Such an approach should be enforced to mitigate the risk of a future outbreak akin to COVID-19. However apparently, it is not a simple task to change such a consumption culture in a short time, though the devastating socio-economic impacts obviously have been yielded. Concerned with the current outbreak impacts, this study attempts to propose a prophylactic strategy through Halal food, an Islamic diet tradition, as a way to lessen the risk of a future outbreak akin to COVID-19. Tayyib(wholesome) principle which is often associated with Halal food can make Halal food not only “permissible” upon Islamic teaching but also “good” and “clean” to consume. As Tayyibredefines the conventional Halal food concept, it underlines more strongly on the medical facet of Halal food, i.e. food safety and health. According to Islamic teaching, Halal food encourages the consumption of domestic animals and more plant-based food. Meanwhile at the same time, it also heavily establishes the procedures of food safety and maintains the integrity of its credence status. Based on these, this study claims that more Halal food consumptions can lessen the risk of future outbreaks like COVID-19.
Co-Authors Arie Indra Gunawan Kung Jeng Wang Sosianika, Adila