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All Journal Jurnal Administrasi Bisnis EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Journal of Secretary and Business Administration EQIEN - JURNAL EKONOMI DAN BISNIS International Journal of Applied Business Research Jurnal Riset Bisnis dan Investasi Jurnal Bisnis dan Kewirausahaan Bhakti Persada Jurnal Aplikasi IPTEKS The Indonesian Journal of Social Studies Jurnal Difusi Journal of Marketing Innovation Industrial Research Workshop and National Seminar BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology)
Arie Indra Gunawan
Jurusan Administrasi Niaga, Politeknik Negeri Bandung
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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APAKAH ATRIBUT PRODUK COFFEE SHOP MAMPU MENDORONG MINAT PEMBELIAN?: STUDI KASUS PADA PEMBELIAN KOPI LOKAL Eddy Syah Yahya; Arie Indra Gunawan
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Pendidikan dan Sains Vol 9, No 2 (2021): EDISI SEPTEMBER
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v9i2.5193

Abstract

AbstractThe research conducted tries to explore the coffee shop's attributes in influencing the lokal coffee purchase intention. Attributes consist of 5 variable dimensions such as product quality, service quality, brand equity, facilities and atmosphere. The research design used a descriptive design with a questionnaire distributed to 230 respondents to coffee shop customers. Statistical analysis was used to test the variables using multiple linear regression analysis to determine the effect of lokal coffe attributes in coffee shop on purchase intention. The results of this study indicate that the lokal coffe product attributes in coffee shop have a strong advantage in building consumer buying intention. The results of further research show that only three variables in product attributes have a positive influence on consumer purchase intention, there are product quality, service quality, and facilities. The research finding is that the purchase intention of local coffee products is indeed less when compared to imported coffee products. Customers tend to be low in stating that they will buy local coffee products, and respondents are less interested in searching for information on local coffee in coffee shops. However, the product attributes associated with local coffee served in coffee shops have resulted in a purchase intention of 52.6%.Keywords: Product Attribute, Buying Intention, Coffe shop.
Pengaruh Pendekatan Saintifik Dengan Menggunakan Model Pembelajaran Inkuiri Terhadap Kemampuan Analisis Siswa Pada Mata Pelajaran Ekonomi Arie Indra Gunawan; Imas Amaliyah
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Pendidikan dan Sains Vol 5, No 1 (2017): Edisi Maret
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v5i1.1071

Abstract

Pembelajaran di sekolah hingga saat ini masih kurang menuntut siswa untuk mengembangkan kemampuan kognitif analisis, siswa cenderung dilatih untuk menjawab soal dengan menghafal, sehingga keaktifan dan daya pikir tingkat tinggi seperti kemampuan kognitif analisis kurang berkembang, maka dalam pembelajaran perlu menerapkan model pembelajaran yang melibatkan secara maksimal seluruh kemampuan siswa untuk mencari dan menyelidiki secara sistematis, kritis, logis, analitis, sebagai upaya untuk meningkatkan kemampuan analisis siswa. Tujuan penelitian ini adalah untuk mengetahui respon siswa yang belajar menggunakan pendekatan saintifik model pembelajaran inkuiri dan perbedaan kemampuan analisis siswa yang menggunakan pendekatan saintifik model pembelajaran inkuri dengan model pembelajaran yang konvensional pada mata pelajaran ekonomi.Berdasarkan pengolahan hasil angket siswa pada kelas eksperimen, secara umum siswa memberikan respon yang positif terhadap penggunaan pendekatan saintifik model pembelajaran inkuiri. Sedangkan, untuk hasil posstest pada uji t dua sampel independen (Independent Sample T Test) kelas eksperimen dan kelas kontrol diketahui bahwa nilai thitung = 8,42, diperoleh ttabel = 2,00. Dengan demikian dapat disimpulkan bahwa thitung > ttabel sehingga H0 diterima dan H1 ditolak, artinya terdapat perbedaan kemampuan analisis antara kelas eksperimen dan kelas kontrol.. Dimana rata-rata posttest kelas eksperimen sebesar 85,00 dan rata-rata posttest kelas kontrol sebesar 68,95. Jadi, simpulan penelitian ini adalah respon siswa terhadap pembelajaran menggunakan pendekatan saintifik model pembelajaran inkuiri baik, serta kemampuan analisis kelas eksperimen lebih baik dibandingkan kelas kontrol. Kata   Kunci:   Penelitian   Kuasi   Eksperimen,   Pendekatan   Saintifik   Model Pembelajaran Inkuiri, Kemampuan Analisis
Pengembangan Model Pelatihan Berbasis Kinerja bagi Peningkatan Kompetensi Pimpinan Perusahaan Startup Arie Indra Gunawan; Wahyu Rafdinal; Fatya Alty Amalia; Nugroho Hardiyanto; Dedy Saefuloh
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Pendidikan dan Sains Vol 8, No 1 (2020): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v8i1.2832

Abstract

AbstractThis research develops a performance-based training management model to produce start-up companies that have superior competitiveness in their independence and business development. Using the Research & Development approach, this research uses a locus of start-up companies in Bandung. Research subjects are the leaders or business owners of start-up companies. The managerial training and development model that is often based on various studies is concluded to run with various deficiencies in every aspect, starting from the planning, implementation, and results obtained. Based on this, the reconstruction of training and development models is carried out by examining the factors that are relevant for managerial training and development, especially in start-up companies. The results of our study show that the performance-based training model developed for managerial training and development has proven to be effective in increasing the competencies of leaders and owners of start-up companies in Bandung. Keywords: Training management model,  Competencies, Performance, Business owners of start-up companies.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN KARTU PRABAYAR Nindy Wahyuni; arie indra gunawan
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Pendidikan dan Sains Vol 5, No 2 (2017): Edisi September
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v5i2.304

Abstract

Penelitian ini menggunakan jenis penelitian kuantitatif deskriptif dengan metode survei. Populasi dalam penelitian ini adalah seluruh Mahasiswa Pendidikan Ekonomi di Universitas swadaya Gunung Jati Cirebon yang berjumlah 517 mahasiswa.  Besarnya sampel ditentukan dengan rumus Taro Yamane, teknik  Sampling Insidental dan Sampling Purposive. Hasil perhitungan tersebut diperoleh 84 mahasiswa sebagai sampel penelitian. Teknik pengumpulan data penelitian adalah menggunakan studi kepustakaan dan kuesioner (angket). Uji prasyarat data dilakukan dengan uji normalitas data, uji linearitas, uji heteroskedastisitas dan uji autokorelasi. Teknik analisa data yang digunakan adalah regresi berganda, uji f dan koefisien determinasi.Berdasarkan hasil penelitian menunjukan bahwa pengaruh faktor budaya memiliki nilai 1513 yang berarti mahasiswa setuju jika faktor budaya berpengaruh terhadap keputusan pembelian, faktor sosial memiliki nilai 1206 yang berarti mahasiswa ragu-ragu jika faktor sosial berpengaruh terhadap keputusan pembelian, faktor pribadi memiliki nilai 1522 yang berarti mahasiswa setuju jika faktor pribadi berpengaruh terhadap keputusan pembelian dan faktor psikologi memiliki nilai 1552 yang berarti mahasiswa setuju jika faktor pribadi berpengaruh terhadap keputusan pembelian . Berdasarkan hasil perhitungan faktor budaya, sosial, pribadi dan psikologi terhadap keputusan pembelian adalah sebesar 82,5% dan hasil nilai Fhitung ≥ Ftabel (93,278 ≥ 2,33) dengan nilai signifikansi sebesar 0,000 lebih kecil dari 0,05. Maka dapat disimpulkan bahwa faktor budaya, faktor sosial, faktor pribadi dan faktor psikologi, berpengaruh terhadap keputusan pembelianKata kunci : faktor budaya, faktor sosial, faktor pribadi dan faktor psikologi, keputusan pembelian.
Customer Satisfaction toward Online Purchasing Services: Evidence from Small & Medium Restaurants Carol Y Lu; Dwi Suhartanto; Arie Indra Gunawan; Brendan T Chen
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 01 (2020)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.682 KB) | DOI: 10.35313/ijabr.v2i01.89

Abstract

This study examines shopper satisfaction toward an online purchasing model in small and medium restaurants (SMRs), including the quality of e-service and food, with perceived value as the determinants. For this research purpose, 392 data gathered from online restaurant shoppers in Bandung, Indonesia. This study adopts the Structural Equation Model (PLS) to evaluate shopper satisfaction relations with its determinants as well as consequences. The results uncover that both the quality of e-service and food on shopper satisfaction is essential, and disclose the partial mediation function of perceived value to assess the relationship between both qualities on shopper satisfaction. This study offers a guide to SMR managers to enhance their business performance by focusing on the quality of food, instead of focusing on both the quality of e-service and food. In terms of online service-based businesses, this research implies that the SMRs need to collaborate with reliable online platform service providers.
Covid-19: Can Halal Food Lessen the Risks of the Next Similar Outbreak? Fatya Alty Amalia; Kung Jeng Wang; Arie Indra Gunawan
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (733.192 KB) | DOI: 10.35313/ijabr.v2i02.112

Abstract

As COVID-19 is a zoonosis virus that involves wildlife as its primary host (i.e. bat) like the previous outbreaks (SARS and MERS), it is prudent to reduce the transmission risk from wildlife consumption. Such an approach should be enforced to mitigate the risk of a future outbreak akin to COVID-19. However apparently, it is not a simple task to change such a consumption culture in a short time, though the devastating socio-economic impacts obviously have been yielded. Concerned with the current outbreak impacts, this study attempts to propose a prophylactic strategy through Halal food, an Islamic diet tradition, as a way to lessen the risk of a future outbreak akin to COVID-19. Tayyib(wholesome) principle which is often associated with Halal food can make Halal food not only “permissible” upon Islamic teaching but also “good” and “clean” to consume. As Tayyibredefines the conventional Halal food concept, it underlines more strongly on the medical facet of Halal food, i.e. food safety and health. According to Islamic teaching, Halal food encourages the consumption of domestic animals and more plant-based food. Meanwhile at the same time, it also heavily establishes the procedures of food safety and maintains the integrity of its credence status. Based on these, this study claims that more Halal food consumptions can lessen the risk of future outbreaks like COVID-19.
The Link between Engagement and Service Performance: The Mediation Role of Job Satisfaction and Customer-Oriented Behavior Mohammed A. Sadiq; Arie Indra Gunawan; Adila Sosianika; Fatya Alty Amalia
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 01 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i1.208

Abstract

This study investigates the impact of engagement on service performance, both directly and through the mediation role of job satisfaction and customer-oriented behavior, among Small-Medium Enterprises (SMEs) frontline employees. 451 frontline employee data were gathered from SMEs in the greater Bandung region, Indonesia. To examine the hypothesized relationship between variables, the data were assessed using Partial Least Square (PLS). Also, the Bootstrap method was employed to assess job satisfaction and customer-oriented behaviors’ mediation role. The result reinforces the existence of a multi-dimensional engagement concept that encompasses the engagement towards both job and organization. This engagement does not directly influence employee service performance; it is influenced indirectly through job satisfaction and customer-oriented behavior. The managerial practices and theoretical significance of these findings are examined.
Analisis Perilaku Belanja Online Selama Masa Pandemi COVID-19 Nugroho Hardiyanto; Arie Indra Gunawan; Wahyu Rafdinal; Nur Choirul Afif
Jurnal Riset Bisnis dan Investasi Vol 6 No 3 (2020): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v6i3.2246

Abstract

Belanja online saat ini menjadi fenomena yang menarik di Indonesia. Data menunjukkan perkembangan yang sangat pesat terjadi dari segi konsumen online, apalagi ketika masa pandemi covid-19. Dengan banyaknya jumlah konsumen yang tidak bisa melakukan aktifitas sehari-hari atau karantina dirumah, menjadikan peningkatan yang signifikan pada belanja online. Mempelajari perilaku konsumen perlu dilakukan karena berkaitan dengan keputusan pembelian. Tentunya hal ini menjadi penting untuk mengetahui perilaku pembeli online selama masa pandemi COVID-19. Penelitian ini menggunakan teknik analisis structure equational model – Partial least square. Jumlah sampel dalam penelitian ini adalah 300 sampel. Hasil penelitian ini menunjukan bahwa perilaku belanja online pada masa Pandemi COVID-19 dipengaruhi oleh factor persepsi pribadi seperti kepercayaan, kenyamanan, kemudahan, dan keamanan. Penelitian ini dapat memberikan manfaat bagi perusahaan atau toko online dalam menarik konsumen untuk berbelanja selama pandemic Covid-19
Examination of Advertising on Social Media: The Role of Endorsers in Creating Brand Awareness Arie Indra Gunawan; Rafiati Kania; Tulastri
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.109 KB) | DOI: 10.35313/jmi.v2i1.28

Abstract

This research aims to measure the effectiveness of product advertising in the consumer market, as well as to determine the role of the effectiveness of advertising conducted on social media in creating brand awareness. Exploratory research with a quantitative approach is the chosen research design. A total of 389 data obtained from the questionnaire can be analyzed further so that the results of the study can be concluded that the measurement of advertising effectiveness can be done through celebrity endorsers, message content, and the use of media, in this case social media. Then the results of the study also show that the effectiveness of advertising has a positive and significant influence on the creation of brand awareness. The findings from the study show that advertising for the consumer market product category must be carried out effectively in order to be able to create brand awareness. Another important finding is that celebrity endorsers in the form of well-known public figures do not guarantee the formation of brand awareness
PERANCANGAN AKTIVITAS PEMASARAN UMKM PERCETAKAN MELALUI MEDIA KATALOG Arie Indra Gunawan; Dinda Detia Nurul Falah; Mohammad Farid Najib
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 1 (2021): JURNAL EKONOMI DAN BISNIS “E-QIEN”
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.704 KB) | DOI: 10.34308/eqien.v8i1.186

Abstract

This paper aims to increase knowledge about promotional media at small medium enterprises (SMEs). The project undertaken examines various variables regarding marketing communication and is applied to the product catalog as a communication medium. Product Catalog for SMEs is believed to be very meaningful because the condition of the printing sector of SMEs has not used this media much as a means of promotion and communication. This project is carried out through a qualitative research method through observation and interviews. Interviews were conducted with business actors, graphic design experts, and consumers. A literature review was carried out to complement the research data analyzed into three stages, namely; data collection, data processing, and data interpretation. The findings in this study state that consumers are greatly helped by the existence of a product catalog in their need for printing services. Other findings indicate that there are several important elements found as a complement to the catalog. Based on the results of the implementation of a cataloging project for SMEs, there are several elements in the catalog to become an effective medium in conveying information to consumers, including specific product information, proper design, comprehensive information, and capable of providing a positive image.
Co-Authors Arizzal Maulana Primayandi Arizzal Primayandi Benny Barnas Brendan T Chen Carol Y Lu Citra Antareza Deddy Saefuloh Dedy Saefuloh Devira Permatasari Dinda Detia Nurul Falah Dlukha Nurkholik Dwi Suhartanto Eddy Syah Yahya Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fatya Amalia Februadi, Agustinus Gundur Leo Imas Amaliyah Kung Jeng Wang Lina Setiawati Meliana Rizkila Moh Farid Najib Mohammad Farid Najib Mohammed A. Sadiq Neneng Nuryati Nindy Wahyuni Nono Wibisono Nugroho Hardiyanto Nugroho Hardiyanto Nugroho Hardiyanto Nur Choirul Afif Rafi Raihan Heryadi Rafiati Kania Rafiati Kania Rafiati Kania Rafli Matsna Hadi Ria Ana Sincia Rialdy Trike Siti Asma Nuraini Sosianika, Adila Tessa Mariana Tjetjep Djatnika Tulastri Vanessa Gaffar Vanya Amadea Rizky Wahyu Rafdinal Widi Senalasari Widi Senalasari Widi Senalasari