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Pengaruh Penerapan Blue Ocean Strategy Terhadap Daya Saing Pada Usaha Mikro Kecil Menengah (UMKM) Restoran Aryati Fatmi; Mukaram Mukaram
Jurnal Riset Bisnis dan Investasi Vol 1 No 2 (2015): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

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Abstract

The purpose of this study is to investigate the role of blue ocean strategy towards competitiveness. Through increasing number of UMKM in Bandung, business competition has become very tight including in restaurant businesses. In order to acquire high competitiveness, UMKM-based restaurants in Bandung need a business strategy to survive. One of the effective business strategies is blue ocean strategy. Blue ocean strategy is a business strategy of which the main key implementation is to carry out value innovation so that company can create market space wherein without any competitors yet. This condition makes company capable of improving its competitiveness. The measurement of blue ocean strategy application level covers product utility dimension, product price tag, production target cost, and adoption retarder. Meanwhile, the measurement of competitiveness level applies human resources dimension, availability and mastery in information and technology, and management and organization. This research uses non-probability sampling method with purposive sampling technique. This research uses 101 restaurants as sample out of 468 populations. The respondents of this research are owner, manager and supervisor. The findings show that the blue ocean strategy contributes 41.8% to the competitiveness of the UMKM restaurants in Bandung.Keywords: Competitiveness, Value Innovation, Restaurant, Business Strategy, Micro, Small and Medium Enterprises.
Pengembangan Pembelajaran Kearsipan Melalui Pelatihan Electronic Filing System (EFS) dengan Program IWSM di Sekolah Menengah Kejuruan (SMK) Ma'mun Sutisna; Titin Suhaeni; Maya Setiawardani; Mukaram Mukaram; Sri Raharso; Ermina Tiorida; Harmon Harmon
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 2 No 1 (2020): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas.v2i1.1875

Abstract

The review of Vocational High School Curriculum 2013 in 2017 brought significant changes to the learning process at the Vocational High School level, it is a change of the expertise competency name that was originally an Office Administration into Automation and Office Governance (AOG). There is a subject in the AOG expertise competency, Archive, which is included in the Basic Subject Group of Expertise Program (C2). In the syllabus of archival subjects, which were originally only manual archiving not only containing manual archive management but also the application of electronic archive management. According to the new topic, teachers do not have competence in the field yet, therefore the training is needed. The purpose of this training is to improve teacher’s competence in the field of Electronic Filing System (EFS) by using the Scan Manager program. This training lasts for five days on the campus, and one week on the field under the guidance of a lecturer at the Business Administration program, Politeknik Negeri Bandung. The result of the training showed that the attendance of participants in the training was 95%, the mastery of training material before and after was 97.6%, and all participants as many as 16 people were declared competent, 2 people were quite competent and entitled to get the certificate. Electronic Filing System (EFS) competency improvement training to maximize the teaching of e-filing with the Scan Manager program in vocational high schools, can be done well and reach suggestions in accordance with the proposals.
Analisis Pengaruh Struktur Modal Terhadap Kinerja Keuangan (Studi Pada Perusahaan Properti dan Real estate yang Terdaftar di Bursa Efek Indonesia periode 2012-2016) Riska Mandasari; Mukaram Mukaram
Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1107.424 KB) | DOI: 10.35313/irwns.v9i0.1101

Abstract

Struktur modal merupakan kombinasi dari utang dan modal pribadi yang dimiliki oleh perusahaan untukmembiayai kegiatan usahanya. Keberadaan struktur modal sangat penting dalam suatu perusahaan, karena salahsatu keberhasilan bisnis adalah perusahaan dapat menentukan proporsi struktur modal yang tepat. Tujuan daripenelitian ini adalah untuk mengetahui adanya pengaruh struktur modal terhadap kinerja keuangan. Rasiokeuangan yang digunakan untuk mengukur stuktur modal adalah Debt to Asset Ratio (DAR), Debt to Equity Ratio(DER), dan Long Term Debt (LTD). Proporsi struktur modal yang tepat akan mempengaruhi kinerja keuanganperusahaan yang dilihat dari profitabilitas, pertumbuhan penjualan, dan nilai pasar perusahaan. Kinerja keuanganperusahaan dapat diukur dengan rasio keuangan seperti Return on Equity (ROE), Sales Growth, dan Price EarningRatio (PER). Metode penelitian yang digunakan adalah metode deskriptif dan verifikatif serta alat analisis yangdigunakan adalah Statistical Program for Social Sciensis (SPSS). Hasil menunjukan bahwa terdapat pengaruhpositif dan signifikan antara struktur modal dengan masing-masing dimensi yaitu Return on Equity (ROE), SalesGrowth, dan Price Earning Ratio (PER), serta adanya pengaruh positif yang signifikan antara stuktur modalterhadap kinerja keuangan sebesar 6,6 %.