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All Journal Jurnal Public Relations (J-PR) Jurnal Pengabdian Masyarakat Dharma Andalas
Anggie Ayu Astria Latuperissa
Universitas Bina Sarana Informatika
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Pendekatan Public Relations Politik di Media Sosial dalam Pembentukan Citra Politik Anggie Ayu Astria Latuperissa
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1015

Abstract

The study of political communication in the formation of political images using social media tools is still very limited, for this reason this research was conducted in order to see the phenomenon of the use of social media by politicians in shaping their political image. By examining the pattern of reciprocal relationships between netizens and politicians in this context, the 2017-2022 Governor of DKI Jakarta was elected, Anies Rasyid Baswedan, in the @aniesbaswedan Instagram account. The method used in this research is an intrinsic qualitative case study, with the support of content search in the form of relevant images and text, as well as interview techniques to produce descriptions to describe the relationships that are built between netizens and the government or politicians. The findings of this study include three major themes in shaping Anies' image, namely performance reputation, religion (Islam), and personal politics that form the pattern of communication relationships between Anies Baswedan and netizens (social media users) reciprocally through Instagram social media or communication patterns. secondary and can be classified into five typologies of netizens in responding to Anies' uploads, which each have their own characteristics. In addition, there is also a description of the Political Public Relations approaches used by Anies in uploads to the @aniesbaswedan account in forming a self-image. Keywords: Political public relations, political communication, social media, political image formation.
Workshop Teknik Presentasi Sebagai Komunikasi Persuasif Bagi Kelompok Masyarakat Peduli Iklim Bumiku Satu Rindana Intan Emeilia; Arina Muntazah; Novalia Novalia; Anggie Ayu Astria Latuperissa
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 1 No 2 (2023): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.571 KB) | DOI: 10.47233/jpmda.v2i1.706

Abstract

Climate change is an environmental phenomenon that is recognized as a threat to human life. Various efforts have been made by the government to prevent the impacts of climate change, including by establishing the Climate Village Program (ProKlim). Community participation is one of the important indicators in supporting the successful implementation of ProKlim. Therefore, presentation skills in order to persuade the surrounding community to be involved in ProKlim activities are needed by the participants and board members. With presentations that are carefully prepared, mature, attractive and clear, it is hoped that the contents of the message will be more easily understood by the audience. In response to this, this community service activity is considered important and strategic for the sustainability of ProKlim in the future. This Community Service Partner is the Bumiku Satu Climate Care Community Group which is located at Jl. Mango Well 1. RT 001 RW 001, Gaga Village, Larangan District, Tangerang City, Banten 15154. By holding community service in the form of presentation technique workshops as persuasive communication, the participants and members of the management of the Bumiku Satu climate care community in the Gaga Larangan village gain knowledge and increase understanding, abilities and skills regarding good presentation techniques that can be applied to persuade the public to campaign for programs or activities.
Co-Authors Arina Muntazah Novalia Novalia Rindana Intan Emeilia