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STRATEGI KOMUNIKASI PEMASARAN DIGITAL UNTUK MENINGKATKAN BRAND LOYALTY PADA PERUSAHAAN TRAVEL DI MASA PANDEMI COVID-19 (Studi Kasus pada CV. Khairil Tour & Travel) Arina Muntazah; Novalia Novalia; Rindana Intan Emeilia
Jurnal Akrab Juara Vol 5 No 4 (2020)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

Perusahaan travel pada masa pandemi Covid-19 ini menghadapi tantangan yang tidak mudah dihadapi, mengingat adanya peraturan pembatasan sosial berskala besar yang berdampak pada terbatasnya penggunaan jasa travel untuk berpariwisata. Penelitian ini bertujuan untuk mengetahui implementasi strategi komunikasi pemasaran digital pada perusahaan travel di masa pandemi Covid-19 ini pada CV. Khairil Tour & Travel. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian yaitu studi kasus. Data diperoleh pengumpulan teori pendukung dan melakukan wawancara mendalam kepada pemilik perusahaan. Dari hasil yang didapatkan, dalam meningkatkan brand loyalty, CV Khairil Tour & Travel mengimplementasikan strategi komunikasi pemasran digital melalui beberapa media sosial yaitu Instagram, Facebook, Whats Up dan Youtube dengan konten promosi yaitu dengan pesan begambar dalam bentuk poster digital yang berisi foto produk (objek wisata), informasi waktu perjalanan, kontak person, dan tambahan informasi mengenai protokol pencegahan Covid-19 yang tetap diperhatikan.
KOMUNIKASI PEMASARAN TERPADU PRODUK ARGEVILLE Novalia Novalia
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 3 (2020): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Penelitian ini bertujuan untuk menggambarkan promosi penjualan dalam komunikasi pemasaran terpadu produk Argeville, untuk menggambarkan direct marketing dalam komunikasi pemasaran terpadu produk Argeville, dan untuk menggambarkan personal selling dalam komunikasi pemasaran terpadu produk Argeville. Manfaat dari penelitian adalah untuk memberikan kontribusi pemikiran bagi pengembangan ilmu komunikasi bisnis terhadap komunikan yang berbeda pengalaman dalam bidang komunikasi, serta mengharapkan munculnya cara untuk bauran komunikasi pemasaran terhadap suatu produk industri dalam suatu perusahaan. Tema komunikasi pemasaran terpadu diangkat dalam riset ini karena peranannya bagi keberhasilan perusahaan dalam meraih peningkatan penjualan bagi produk Argeville. Penelitian ini diawali dengan mengumpulkan teori-teori yang relevan dengan tema riset, yaitu komunikasi bisnis, komunikasi pemasaran, dan komunikasi pemasaran terpadu dengan model yang digagas para ahli. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Pengambilan data menggunakan teknik wawancara serta dokumentasi, dan sumber data dikategorikan menjadi 3 orang staf marketing, 1 orang key informan, 1 orang ahli pakar, 1 orang konsumen, dan dilengkapi dari sumber data sekunder berupa dokumentasi wawancara, foto, dan lainnya. Data tersebut dianalisa menggunakan model interaktif, diuji keabsahan datanya melalui triangulasi sumber sehingga diperoleh derajat kepercayaan suatu informasi dan data. Hasil dari penelitian ini menunjukkan bahwa produk Argeville telah menggunakan dan mengintegrasikan bauran komunikasi pemasaran terpadunya.
Workshop Teknik Presentasi Sebagai Komunikasi Persuasif Bagi Kelompok Masyarakat Peduli Iklim Bumiku Satu Rindana Intan Emeilia; Arina Muntazah; Novalia Novalia; Anggie Ayu Astria Latuperissa
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 1 No 2 (2023): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.571 KB) | DOI: 10.47233/jpmda.v2i1.706

Abstract

Climate change is an environmental phenomenon that is recognized as a threat to human life. Various efforts have been made by the government to prevent the impacts of climate change, including by establishing the Climate Village Program (ProKlim). Community participation is one of the important indicators in supporting the successful implementation of ProKlim. Therefore, presentation skills in order to persuade the surrounding community to be involved in ProKlim activities are needed by the participants and board members. With presentations that are carefully prepared, mature, attractive and clear, it is hoped that the contents of the message will be more easily understood by the audience. In response to this, this community service activity is considered important and strategic for the sustainability of ProKlim in the future. This Community Service Partner is the Bumiku Satu Climate Care Community Group which is located at Jl. Mango Well 1. RT 001 RW 001, Gaga Village, Larangan District, Tangerang City, Banten 15154. By holding community service in the form of presentation technique workshops as persuasive communication, the participants and members of the management of the Bumiku Satu climate care community in the Gaga Larangan village gain knowledge and increase understanding, abilities and skills regarding good presentation techniques that can be applied to persuade the public to campaign for programs or activities.
LEARNING COMMUNICATION STRATEGY IN DIGITAL-BASED TRAINING INSTITUTIONS (CASE STUDY IN ONLINE TRAINING CLASS "SKILL ACADEMY") Arina Muntazah; Rosiana Andhikasari; Rindana Intan Emeilia; Novalia Novalia
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1449

Abstract

This study aims to identify and explain the communication strategies used in online learning at digital-based training institutions. This study used a qualitative method with data collection techniques through interviews and observations in the Pre-Employment Skills Academy online training class. The study results show that the online learning communication strategy takes place effectively, namely by using the right technology in the form of e-learning platforms and mobile applications, there is an interaction between students and instructors, as well as clear and structured delivery of material.
Implementation of Digital Literacy in Learning at SMK Sore Rosiana Andhikasari; Novalia Novalia; Rindana Intan Emeiliarindana.rne@bsi.ac.id; Arina Muntazah
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 2 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i2.4912

Abstract

This study aims to describe the implementation of digital literacy in learning at SMK Sore. This research is a qualitative case study research. Data in this study is by observation, interviews, documentation, and artifacts. Data analysis in this research is the transcription and codification of interview and observation data, identification, and analysis of document data and artifacts. The results of this study show that implementing digital literacy in learning conducted by SMK Sore is very good for teachers, students, and schools and can also facilitate teaching and learning activities.
Co-Authors Anggie Ayu Astria Latuperissa Arina Muntazah Arina Muntazah Rindana Intan Emeilia Rindana Intan Emeilia Rindana Intan Emeiliarindana.rne@bsi.ac.id Rosiana Andhikasari