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All Journal Jurnal Scientia Jurnal Ilmu Komunikasi Dan Media Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Jurnal Pengabdian Masyarakat Dharma Andalas
Rindana Intan Emeilia
Universitas Bina Sarana Informatika
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Mathematics Social Sciences

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Pelatihan Membuat Konten Yang Menarik Untuk Pemasaran Interaktif Di Media Sosial Pada Anggota Fatayat NU Ciledug Rosiana Andhikasari; Abdul Aziz; Arina Muntazah; Rindana Intan Emeilia
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2022): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (599.242 KB) | DOI: 10.47233/jpmittc.v1i2.484

Abstract

Social media is an effective tool for advertising activities. Competition in the world of advertising on social media is getting higher along with the rapid increase in social media users. The impact was also felt by mothers who are members of the Ciledug Fatayat NU (Nahdlatul Ulama) organization. An effective communication strategy is needed in marketing activities, especially promotion and advertising in order to be able to provide effective and accurate information about Fatayat NU Ciledug. This community service activity increases the knowledge and skills of the participants, namely members of Fatayat NU Ciledug regarding marketing, namely effective promotion and making attractive advertisements on social media, so as to increase public understanding of Fatayat NU Ciledug.
Workshop Teknik Presentasi Sebagai Komunikasi Persuasif Bagi Kelompok Masyarakat Peduli Iklim Bumiku Satu Rindana Intan Emeilia; Arina Muntazah; Novalia Novalia; Anggie Ayu Astria Latuperissa
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 1 No 2 (2023): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.571 KB) | DOI: 10.47233/jpmda.v2i1.706

Abstract

Climate change is an environmental phenomenon that is recognized as a threat to human life. Various efforts have been made by the government to prevent the impacts of climate change, including by establishing the Climate Village Program (ProKlim). Community participation is one of the important indicators in supporting the successful implementation of ProKlim. Therefore, presentation skills in order to persuade the surrounding community to be involved in ProKlim activities are needed by the participants and board members. With presentations that are carefully prepared, mature, attractive and clear, it is hoped that the contents of the message will be more easily understood by the audience. In response to this, this community service activity is considered important and strategic for the sustainability of ProKlim in the future. This Community Service Partner is the Bumiku Satu Climate Care Community Group which is located at Jl. Mango Well 1. RT 001 RW 001, Gaga Village, Larangan District, Tangerang City, Banten 15154. By holding community service in the form of presentation technique workshops as persuasive communication, the participants and members of the management of the Bumiku Satu climate care community in the Gaga Larangan village gain knowledge and increase understanding, abilities and skills regarding good presentation techniques that can be applied to persuade the public to campaign for programs or activities.
LEARNING COMMUNICATION STRATEGY IN DIGITAL-BASED TRAINING INSTITUTIONS (CASE STUDY IN ONLINE TRAINING CLASS "SKILL ACADEMY") Arina Muntazah; Rosiana Andhikasari; Rindana Intan Emeilia; Novalia Novalia
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1449

Abstract

This study aims to identify and explain the communication strategies used in online learning at digital-based training institutions. This study used a qualitative method with data collection techniques through interviews and observations in the Pre-Employment Skills Academy online training class. The study results show that the online learning communication strategy takes place effectively, namely by using the right technology in the form of e-learning platforms and mobile applications, there is an interaction between students and instructors, as well as clear and structured delivery of material.
Pengaruh Konten Instagram @petualanganmenujusesuatu Terhadap Sikap Dalam Menjaga Kesehatan mental Septiana Puspitasari; Ichsan Widi Utomo; Rindana Intan Emeilia
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i3.1155

Abstract

Mental health is a state in which a person experiences disturbances in thinking, feeling, and acting, although in milder levels compared to mental disorders. This can happen temporarily or as a reaction to the stresses of life. @petualanganmenujusesuatu is one of the Instagram accounts that actively disseminates information, knowledge and support to increase awareness of its followers to pay more attention and maintain mental health through uploaded Instagram content. The purpose of this study is to determine whether there is an influence of Instagram content @petualanganmenujusesuatu on attitudes in maintaining mental health. The theory underlying this research is the stimulus-organism-response (SOR) theory in which the communication stimulus received by the individual has the potential to influence the response. The effects caused can be interrelated with the message delivered and the response received by the recipient of the message. This study used descriptive quantitative methods with data collection techniques using questionnaires. The results of this study show that there is a significant influence of Instagram content @petualanganmenujusesuatu on followers' attitudes in maintaining mental health. This finding supports the hypothesis that the calculated t value of 8.666 > t table 1.984 Ho is rejected, and Ha is accepted.
Strategi Bauran Humas dalam Membangun Citra Positif Asosiasi Perusahaan Pialang Asuransi dan Reasuransi Indonesia Sigit Prasetyo; Ichsan Widi Utomo; Rindana Intan Emeilia
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i3.1161

Abstract

The decline in insurance penetration levels in recent years has been caused by the increasing number of cases of default by life insurance companies, as well as the revocation of business licenses for the insurance broker industry by the Financial Services Authority (OJK), which has resulted in lower interest among the insurance community. This incident became an obstacle for the Association of Indonesian Insurance and Reinsurance Broker Companies (APPARINDO) in carrying out a public relations strategy to build a positive image. This research aims to find out what public relations strategies are used by APPARINDO in building a positive image of the company, and what challenges are faced when implementing the public relations strategy. The method used in this research is a qualitative descriptive method by collecting primary data through interviews from selected informants and secondary data, namely the results of documentation and direct observation. The informants in this research were the Secretariat General of APPARINDO, the Department of Public Relations and Promotion, and the Head of the Secretariat. The results show that APPARINDO implements the public relations mix strategy or PENCILS developed by Thomas L. Harris. The strategies implemented include Publications, Events, News, Community Engagement, Lobbying and Negotiations, and Social Responsibility.
Co-Authors Abdul Aziz Anggie Ayu Astria Latuperissa Arina Muntazah Ichsan Widi Utomo Novalia Novalia Rosiana Andhikasari Septiana Puspitasari Sigit Prasetyo