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All Journal Journal of Marketing Innovation Industrial Research Workshop and National Seminar
Nurul Anisa Setiani
Politeknik Negeri Bandung
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Consideration Analysis of Muslim Purchase Intention on Korean Beauty Products Nurul Anisa Setiani; Moh Farid Najib; Fatya Alty Amalia; Dewi Purnamasari
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.702 KB) | DOI: 10.35313/jmi.v2i1.30

Abstract

This study aims to analyze the consideration of purchasing Korean beauty products. This is because many consumers prefer beauty products from South Korea or commonly called Korean Beauty compared to local products. Even though many local cosmetics are of good quality and already have halal certification, many are not yet certified halal or do not have the halal logo. This research was conducted using mixed methods. The Sample was obtained from primary data by distributing online questionnaires with 330 respondents and conducting in-depth interviews with 4 informants from West Java. Data analysis using IBM SPSS Statistics 22 for quantitative data testing and qualitative data using three qualitative paths, namely data reduction, data presentation, and concluding. The results showed that product ingredients and country of origin had a positive effect on purchase intention. while halal awareness does not affect the purchase intention of Korean beauty products.
Analisis Pertimbangan Niat Pembelian Produk Korean Beauty Nurul Anisa Setiani; Moh Farid Najib; Fatya Alty Amalia
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.629 KB)

Abstract

Analisis Pertimbangan Niat Pembelian Produk Korean Beauty
Co-Authors Dewi Purnamasari Fatya Alty Amalia Fatya Alty Amalia Moh Farid Najib