Article Per Year (5 Year)
p-Index From 2019 - 2024
1.518
P-Index
This Author published in this journals
All Journal Journal of Secretary and Business Administration Jurnal Bisnis dan Kewirausahaan Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika Industrial Research Workshop and National Seminar
Fatya Alty Amalia
Politeknik Negeri Bandung
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 10 Documents
Search

 1 
Citra Destinasi Wisata Halal di Jepang: Wisatawan Dan Non-Wisatawan Muslim Dari Indonesia Fatya Alty Amalia; Arie Indra Gunawan; Nono Wibisono
Jurnal Bisnis dan Kewirausahaan Vol 17 No 1 (2021): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v17i1.2473

Abstract

Wisata halal merupakan salah satu sektor bisnis halal yang masih berkembang karena banyaknya potensi wisatawan yang masih dapat dimanfaatkan lebih lanjut. Sebagai seorang wisatawan yang memiliki beberapa pilihan destinasi wisata halal, proses pengambilan keputusannya mengenai destinasi yang dipilih dapat sangat dipengaruhi oleh citra destinasi pada atribut wisata halal di destinasi tersebut. Penelitian ini bertujuan untuk mengkaji citra destinasi wisata halal di Jepang dari wisatawan dan non-wisatawan muslim Indonesia. Untuk pendataan dilakukan survey online (Mei-Juni 2020) terhadap umat Islam Indonesia dan menghasilkan 263 respon valid. Berdasarkan 12 atribut, 263 tanggapan tersebut dianalisis menggunakan uji Mann-Whitney U dan dilanjutkan untuk menguji ukuran efeknya. Hasil penelitian menunjukkan bahwa terdapat 3 dari 12 atribut (CD1, CD4, dan CD10) yang tidak berbeda nyata antara kelompok wisatawan dan non-wisatawan. Sedangkan atribut sisanya berbeda nyata antara kedua kelompok. Secara spesifik, gambaran CD3, CD5, dan CD12 pada wisatawan lebih kuat dibandingkan non-wisatawan. Di sisi lain, citra non-pengunjung dalam bentuk CD2, CD6, CD7, CD8, CD9, dan CD11 lebih kuat dari pada wisatawan. Berdasarkan temuan tersebut, Jepang sebaiknya menyesuaikan strategi promosinya berdasarkan sasarannya, baik wisatawan yang sudah memiliki pengalaman aktual maupun non-wisatawan yang hanya mengandalkan citra sekundernya.
The Effect of Sales Influence Tactic (Sit) In Forming Consumer Alternative Evaluation Arie Indra Gunawan; Fatya Alty Amalia; Rialdy Trike
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.246

Abstract

Salespeople through personal selling activities provide a very dominant role for the industry, their level of effectiveness in making sales has an impact on company performance, so it is not uncommon for sales people to carry out aggressive sales strategies (Sales Influence Tactics) which tend to be pushy. Meanwhile, consumers currently can make their own choices through alternative evaluation activities that they do, consumers do not like it when in alternative evaluation activities they experience a pressure on information given by force, consumers will be more resistant. This study aims to determine the effect of sales influence tactics and determine what factors are of concern to consumers in personal selling sales influence tactics activities. The study was conducted on 204 consumers who have interacted with sales people at the store point, the analysis was carried out using SEM-PLS to measure the research model and produce interpretations. The research findings show that not all aspects of sales influence tactics have a positive effect, there are only two aspects that give influence and become the attention of consumers, namely information exchange and ingratiation aspects. This study provides input to increase the effectiveness of sales people in conducting personal selling.
Pengaruh Pariwisata Film terhadap Minat Berkunjung: Penelitian Kasus Film “Ada Apa dengan Cinta 2” Deta Ayu Lestari; Dwi Suhartanto; Fatya Alty Amalia
Prosiding Industrial Research Workshop and National Seminar Vol 11 No 1 (2020): Prosiding 11th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (676.526 KB) | DOI: 10.35313/irwns.v11i1.2176

Abstract

Kemampuan media film dalam mempromosikan destinasi wisata secara lebih luas dengan jangka waktu yang lebih panjang dibandingkan marketing event berpotensi untuk meningkatkan kunjungan wisatawan ke destinasi wisata yang ada dalam film tersebut. Meski demikian, pelaku industri wisata di Indonesia hingga saat ini masih cenderung menggunakan marketing events dibandingkan film sebagai media promosi. Penelitian ini bertujuan untuk mengidentifikasi peran media film melalui variabel Motivasi dan Citra Destinasi dalam meningkatkan Minat Berkunjung penonton ke destinasi wisata yang ada dalam film tersebut. Penelitian ini menggunakan film Ada Apa Dengan Cinta 2 (AADC 2) yang teah mempromosikan destinasi wisata Punthuk Setumbu dan Rumah Doa Bukit Rhema di Magelang dan berhasil mendapatkan peringkat ke-9 pada 2016 sebagai film Indonesia dengan penonton terbanyak sepanjang masa. Untuk memenuhi tujuan penelitian ini, penulis menggunakan riset kuantitatif dengan melakukan survey menggunakan kuesioner yang disebar secara online selama dua bulan pada 2020. Dari 300 responden yang telah menonton AADC 2, hasil penelitian ini menunjukkan bahwa terdapat hubungan yang positif antara motivasi, citra destinasi, dan minat berkunjung ke Punthuk Setumbu dan Rumah Doa Bukit Rhema. Selain itu berdasarkan hasil Multigroup Analysis (MGA), penelitian ini menemukan tidak adanya pengaruh jenis kelamin responden terhadap hubungan Motivasi-Minat Berkunjung dan Citra Destinasi Minat Berkunjung. Hal ini berbeda dengan hasil penelitian sebelumnya.
Analisa Persepsi Perilaku Generasi Z Indonesia terhadap Konsumsi Produk Makanan Organik Sita Ayunda Julianty; Lusianus Kusdibyo; Fatya Alty Amalia
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.607 KB)

Abstract

Analisa Persepsi Perilaku Generasi Z Indonesia terhadap Konsumsi Produk Makanan Organik
Pengaruh Religiusitas, Sikap dan Iklan Islami Terhadap Niat Beli Produk Kosmetik Halal Lokal Wawan Kusdiana; Moh Farid Najib; Fatya Alty Amalia
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.554 KB)

Abstract

Pengaruh Religiusitas, Sikap dan Iklan Islami Terhadap Niat Beli Produk Kosmetik Halal Lokal
Proyek Perancangan Konten Video TikTok Sebagai Upaya Meningkatkan Kesadaran Merek Vendorin Indonesia Trisya Fahira; Agustinus C. Februadi; Fatya Alty Amalia
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.575 KB)

Abstract

Proyek Perancangan Konten Video TikTok Sebagai Upaya Meningkatkan Kesadaran Merek Vendorin Indonesia
Meningkatkan Kesadaran Merek Melalui Pembuatan Situs Web dan Campaign Search Engine Optimization Studi Kasus: PT NorsK Asia Technology Darus Hamdani; Agustinus C. Februadi; Fatya Alty Amalia
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.923 KB)

Abstract

Meningkatkan Kesadaran Merek Melalui Pembuatan Situs Web dan Campaign Search Engine Optimization Studi Kasus: PT NorsK Asia Technology
Analisis Pertimbangan Niat Pembelian Produk Korean Beauty Nurul Anisa Setiani; Moh Farid Najib; Fatya Alty Amalia
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.629 KB)

Abstract

Analisis Pertimbangan Niat Pembelian Produk Korean Beauty
Evaluasi dan Pengembangan Human Resources Information System Ismarthc pada User di Unit Human Capital Service, PT Telkom Indonesia Dara Chandra Suci; Ira Siti Sarah; Mohammad Rizal Gaffar; Fatya Alty Amalia
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.87 KB)

Abstract

Evaluasi dan Pengembangan Human Resources Information System Ismarthc pada User di Unit Human Capital Service, PT Telkom Indonesia
THE ROLE OF SCIENTIFIC CALCULATORS IN IMPROVING STATISTICS LEARNING Adila Sosianika; Euis Sartika; Fatya Alty Amalia
Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika Vol. 4 No. 2 (2023): Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistik
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/lb.v4i2.282

Abstract

In its development, Business Statistics has used several types of technology to facilitate the learning process for students, such as statistical software, spreadsheets, calculators, multimedia materials, and data repositories. The calculator includes computer technology with a simple version but allows students to experience an active learning process. Thus, the calculator media was chosen as the main learning media in business statistics courses, including in evaluating student abilities. Therefore, this study aims to determine the effectiveness of using calculators in Business Statistics courses. The research was conducted using a mix method, namely qualitative (questionnaire) and quantitative (experimental). The results showed that there was an increase in the average value of Simple Linear Regression for groups of students who used statistical applications on calculators compared to groups who did not use calculators. Based on the results of the questionnaire and suggestions, it was found that 87.7% of students considered it easy to understand the Business Statistics application questions, when using the statistical application on a calculator. Suggestions made by students were the availability of guidelines for using statistical calculator applications for practice, and the availability of calculators in the research laboratory that students could use for practice
Co-Authors Arie Indra Gunawan Dara Chandra Suci Darus Hamdani Deta Ayu Lestari Dwi Suhartanto Euis Sartika Februadi, Agustinus Kusdibyo, Lusianus Moh Farid Najib Mohammad Rizal Gaffar Nono Wibisono Nurul Anisa Setiani Rialdy Trike Sarah, Ira Siti Sita Ayunda Julianty Sosianika, Adila Trisya Fahira Wawan Kusdiana