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All Journal Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan MANAJEMEN
Joy Happy Jones
Universitas Internasional Batam
Computer Science & IT Economics, Econometrics & Finance Other

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PENINGKATAN RUANG LINGKUP PENJUALAN DAN BRAND KERUPUK ATOM KHAS ANAMBAS Edy Yulianto Putra; Nevi Ariyu De Utami; Gita Aulia; Yeffy Yeffy; Wikandriya Pradinang; Joy Happy Jones
MANAJEMEN Vol 2 No 1 (2022): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i1.143

Abstract

Anambas which has local specialties whose ingredients are made from fresh tuna and then processed into atomic crackers as a typical Anambas souvenir. There is limited distribution so that the product is only known in certain areas without being promoted outside the city. The business development is due to a lack of marketing and the appropriate management has not been applied. This activity aims to help introduce the Atomic Cracker brand so that it is known to the wider community and increase sales. The method of implementing this activity uses qualitative methods. With data collection techniques observation, documentation and interviews. The results of this activity are updating the logo and product packaging, as well as creating Instagram social media accounts. The conclusion of this activity is that the use of marketing using digital media is a new hope for MSMEs Atomic Crackers Typical Anambas to expand marketing by utilizing digital media and directly. The advice that can be given is to pay more attention to social media by regularly uploading content to attract the attention of consumers and looking for more gift shops to maximize sales.
IMPELEMENTASI STRATEGI PEMASARAN MELALUI SOSIAL MEDIA MARKETING PADA UMKM FFBURGER Joy Happy Jones; Steven Steven; Fadila Amalda; Agnes Agnes
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i1.174

Abstract

This research discusses how to optimize marketing through social media for ffbuge_.  Currently ffburger_ is facing fierce competition from other MSMEs selling similar products. This is caused by the owner's lack of understanding of the latest business strategy developments which makes ffburger_ have a small consumer coverage and do not yet have its own brand image. Therefore, this research is aimed at providing knowledge and education regarding good Social Media Marketing strategies for ffburger_ MSMEs and helping MSMEs in maximizing the use of social media and online platforms in building a good and attractive Brand Image and increasing promotion using social media by providing guaranteed increased engagement. The method used in this research is a qualitative descriptive analysis which is collected through an interview process with the owner, surveys through questionnaires and observations are carried out in order to get the right strategy for MSME development. The results obtained by SMEs from this study are the development of a good brand image both from the number of followers on the Ffburger_ Instagram account which has increased from. In addition, the number of engagements on the Ffburger_ Instagram account is also in the last 6 days
Co-Authors Agnes Agnes Edy Yulianto Putra Fadila Amalda Gita Aulia Nevi Ariyu De Utami Steven Steven Wikandriya Pradinang Yeffy Yeffy