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All Journal MANAJEMEN GEMBIRA (Pengabdian Kepada Masyarakat)
Nevi Ariyu De Utami
Universitas Internasional Batam
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENINGKATAN RUANG LINGKUP PENJUALAN DAN BRAND KERUPUK ATOM KHAS ANAMBAS Edy Yulianto Putra; Nevi Ariyu De Utami; Gita Aulia; Yeffy Yeffy; Wikandriya Pradinang; Joy Happy Jones
MANAJEMEN Vol 2 No 1 (2022): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i1.143

Abstract

Anambas which has local specialties whose ingredients are made from fresh tuna and then processed into atomic crackers as a typical Anambas souvenir. There is limited distribution so that the product is only known in certain areas without being promoted outside the city. The business development is due to a lack of marketing and the appropriate management has not been applied. This activity aims to help introduce the Atomic Cracker brand so that it is known to the wider community and increase sales. The method of implementing this activity uses qualitative methods. With data collection techniques observation, documentation and interviews. The results of this activity are updating the logo and product packaging, as well as creating Instagram social media accounts. The conclusion of this activity is that the use of marketing using digital media is a new hope for MSMEs Atomic Crackers Typical Anambas to expand marketing by utilizing digital media and directly. The advice that can be given is to pay more attention to social media by regularly uploading content to attract the attention of consumers and looking for more gift shops to maximize sales.
IMPLEMENTASI PENGEMBANGAN STRATEGI DIGITAL MARKETING PADA DAPUR AI Golan Hasan; Nevi Ariyu De Utami
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 1 No 06 (2023): DESEMBER 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian ini dilakukan untuk membantu UMKM dalam mengembangkan strategi pemasaran melalui media sosial Instagram. Hal tersebut dilakukan untuk memperluas ruang lingkup penjualan Produk Dapur Ai. Kurangnya pengembangan pemasaran yang dilakukan, membuat Dapur Ai hanya dikenal Masyarakat sekitar saja. Serta belum terbentukanya strategi pemasaran digital yang terkonsep dan terstruktur. Metode yang digunakan ialah mengunakan metode wawacara dan observasi mitra. Hasil dari pengabdian ini adalah membuat akun bisnis media sosial Instagram, serta mendesign dan mengunggah konten yang menarik perhatian calon konsumen. Selain itu, penulis juga membuatkan spanduk baru, agar lokasi mitra dapat dengan mudah dijangkau. Kesimpulan dari kegiatan ini adalah masih banyak pelaku UMKM yang masih belum dapat memanfaatkan teknologi media sosial dengan efektif, serta memerlukan edukasi lebih terhadap media sosial.
Co-Authors Edy Yulianto Putra Gita Aulia Golan Hasan Joy Happy Jones Wikandriya Pradinang Yeffy Yeffy