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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen JPPM (JURNAL PENELITIAN DAN PEMBELAJARAN MATEMATIKA) Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia International Journal of Business Studies Jurnal Bakti Masyarakat Indonesia BERNAS: Jurnal Pengabdian Kepada Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Economic Reviews Journal MES Management Journal
Diqbal Satyanegara
Universitas Sultan Ageng Tirtayasa
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : International Journal of Business Studies

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The Development of Tourism Village Business Model (Case in Tourism Village of Kampung Bambu Banyuresmi) Diqbal Satyanegara; Muhammad Johan Widikusyanto
International Journal of Business Studies Vol 7 No 1 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i1.253

Abstract

During Covid 19 pandemic, tourism village requires appropriate business model to sustain and survive in order to achieving organization goals. One of the adaptable business models is Business Model Canvas which able to convert complexity of business model into simplify and easy to understand. This research is trying to identify and map current business model of Desa Wisata Kampung Bambu, evaluate business model by SWOT analysis, formulate strategy for developing Desa Wisata Kampung Bambu, and creates design of Desa Wisata Kampung Bambu’s Business Model Canvas. 6 respondents determined intentionally with purposive sampling method consist of 5 managers representative and 1 academician. There are four elements of Business Model Canvas chosen to be prioritize by Desa Wisata Kampung Bambu in order to revise their business strategy among others : Key Activites, Value Proposition, Cost Structure, dan Revenue Streams. Business Model Canvas result also reveals that Desa Wisata Kampung Bambu should make improvements to the model business along with strategy for business development in the future. As consequences, this would be impact to spending activity, potential revenue, primary activity, and Desa Wisata Kampung Bambu’s value proposition.
Co-Authors Aan Subhan Pamungkas Adip Putra Gemilang Andri Apriadi Asep Suryana Dede Nurjanah Deni Dwi Putra Fadhilah Fadhilah Fadhilah Fadhilah Fadhilah Fadhilah Fitri Miftakhul Jannah Maman Fathurrohman Muhammad Johan Widikusyanto Mukhsin, Moh. Rian Lesmana Rucheni Rucheni Salsa Nashiroh Khoirunisa Widya Nur Bhakti Pertiwi Widya Nur Bhakti Pertiwi