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All Journal Jurnal Komunikasi dan Kajian Media Jurnal Penelitian Pers dan Komunikasi Pembangunan KOMUNIDA: Media Komunikasi dan Dakwah
Andika Sanjaya
Universitas Lambung Mangkurat
Religion Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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Iklan Politik di TVRI Kalsel pada Pemilukada 2018 Achmad Bayu Chandrabuwono; Atika Rusli; Andika Sanjaya
Jurnal Penelitian Pers dan Komunikasi Pembangunan Vol 23 No 1 (2019): Jurnal Penelitian Pers dan Komunikasi Pembangunan
Publisher : Balai Pengembangan SDM dan Penelitian Komunikasi dan Informatika (BPSDMP Kominfo) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.994 KB) | DOI: 10.46426/jp2kp.v23i1.106

Abstract

The Regional Head Candidates use advertisements on TVRI South Kalimantan to influence the public and get votes during the 2018 Regional Election campaign. The research uses a descriptive quantitative research type. Descriptive method aims to describe systematically the facts or characteristics of certain populations factually and accurately. This type of research uses quantitative content analysis. The findings state that effective advertising must contain creative and attached messages. According to our research, we conclude that political advertising in South Kalimantan is less effective. Prospective Regional Heads cannot rely on this type of advertising as the main campaign tool. They have to improvise with other media.Keywords: Political Communication, Political Advertisiement, Television. ABSTRAKPara Calon Kepala Daerah menggunakan iklan untuk mempengaruhi masyarakat dan memperoleh suara selama kampanye.Penelitian menggunakan jenis penelitian deskriptif kuantitatif. Metode deskriptif bertujuan melukiskan secara sistematis fakta atau karak-teristik populasi tertentu secara faktual dan cermat. Tipe penelitian menggunakan analisis isi kuantitatif.Hasil temuan menyatakan iklan yang efektif harus mengandung pesan-pesan kreatif dan melekat. Menurut riset kami, kami menyimpulkan bahwa iklan politik di Kalimantan Selatan kurang efektif., Para Calon Kepala Daerah tidak dapat bergantung pada jenis iklan ini sebagai alat kampanye utama. Mereka harus berimprovisasi dengan media lain..Kata kunci: Komunikasi politik, iklan politik, televisi
STRATEGI PEMENANGAN DAN KOMUNIKASI POLITIK HENDRAR PRIHADI BERBASIS TWITTER Andika Sanjaya; Intan Triadini
Jurnal Komunikasi dan Kajian Media Vol 3, No 2 (2019): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v3i2.1784

Abstract

The general election of Semarang city commonly underlines figures. People choose rationally, smartly, critically, and not easily fooled by politics. The behavior of electing people makes it difficult for political parties to win political elections. This condition is experienced by the Indonesian Democratic Party of Struggle (PDIP) in the 2000s and 2010s. The party electability meets a dilemma when an elected leader faced corruption cases. Hendrar Prihadi as PDIP cadre has succeeded in reversing the situation and won Semarang mayor election in 2015. This descriptive qualitative study explores how Hendrar's political winning strategy. Hendrar has carried out political communication and political campaigns using Twitter. Twitter is used by Hendrar to reach the wider community throughout his voters. Laporhendi is an important hashtag for Hendrar to be shared interactively.
Kampanye Lingkungan Hidup Forum Komunitas Hijau dalam Pelestarian Alam di Kota Banjarmasin Lalita Hanief; Noviana Sari; Andika Sanjaya
KOMUNIDA : Media Komunikasi dan Dakwah Vol 9 No 1 (2019): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.51 KB) | DOI: 10.35905/komunida.v9i1.1129

Abstract

Waste management and greening are noteworthy problems in Banjarmasin rivercity. The purpose of this study was to determine the implementation of “ForumKomunitas Hijau” (FKH) Environmental Campaign in Nature Conservation inBanjarmasin City. This research uses a descriptive qualitative approach. Data collectiontechniques using semi-structured interviews, documentation, library research, with dataanalysis techniques such as CAQDAS. The results showed that the FKH environmentalcampaign took the form of problem analysis, audience analysis, assigning media,selecting media, developing messages, producing media, implementing programs,monitoring, and evaluating. They use banners, shirts, and facebook groups, usingIndonesian and Banjar languages.
Co-Authors Achmad Bayu Chandrabuwono Atika Atika Intan Triadini Lalita Hanief Noviana Sari