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All Journal ARISTO Jurnal Komunikasi dan Kajian Media Jurnal Penelitian Pers dan Komunikasi Pembangunan Multicience KOMUNIDA: Media Komunikasi dan Dakwah
Andika Sanjaya
Universitas Lambung Mangkurat
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Penelitian Pers dan Komunikasi Pembangunan

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Iklan Politik di TVRI Kalsel pada Pemilukada 2018 Achmad Bayu Chandrabuwono; Atika Rusli; Andika Sanjaya
Jurnal Penelitian Pers dan Komunikasi Pembangunan Vol 23 No 1 (2019): Jurnal Penelitian Pers dan Komunikasi Pembangunan
Publisher : Balai Pengembangan SDM dan Penelitian Komunikasi dan Informatika (BPSDMP Kominfo) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.994 KB) | DOI: 10.46426/jp2kp.v23i1.106

Abstract

The Regional Head Candidates use advertisements on TVRI South Kalimantan to influence the public and get votes during the 2018 Regional Election campaign. The research uses a descriptive quantitative research type. Descriptive method aims to describe systematically the facts or characteristics of certain populations factually and accurately. This type of research uses quantitative content analysis. The findings state that effective advertising must contain creative and attached messages. According to our research, we conclude that political advertising in South Kalimantan is less effective. Prospective Regional Heads cannot rely on this type of advertising as the main campaign tool. They have to improvise with other media.Keywords: Political Communication, Political Advertisiement, Television. ABSTRAKPara Calon Kepala Daerah menggunakan iklan untuk mempengaruhi masyarakat dan memperoleh suara selama kampanye.Penelitian menggunakan jenis penelitian deskriptif kuantitatif. Metode deskriptif bertujuan melukiskan secara sistematis fakta atau karak-teristik populasi tertentu secara faktual dan cermat. Tipe penelitian menggunakan analisis isi kuantitatif.Hasil temuan menyatakan iklan yang efektif harus mengandung pesan-pesan kreatif dan melekat. Menurut riset kami, kami menyimpulkan bahwa iklan politik di Kalimantan Selatan kurang efektif., Para Calon Kepala Daerah tidak dapat bergantung pada jenis iklan ini sebagai alat kampanye utama. Mereka harus berimprovisasi dengan media lain..Kata kunci: Komunikasi politik, iklan politik, televisi
Co-Authors Achmad Bayu Chandra Buwono Achmad Bayu Chandrabuwono Atika Atika Fahrianoor Hardi Alunaza SD Intan Triadini Lalita Hanief Nining Nadya Rukmana Sari Noviana Sari