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All Journal AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat SENTRALISASI ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Manajemen Jurnal Abdidas Improvement: Jurnal Manajemen dan Bisnis Economie Jurnal Ilmu Ekonomi Semar : Jurnal Sosial dan Pengabdian Masyarakat
Nurullaili Mauliddah
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Surabaya, Indonesia
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Mathematics Public Health Social Sciences Other

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Disparitas Pendapatan dan Pengembangan Ekonomi Lokal di Kota Surabaya Nurullaili Mauliddah
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 22 No 2 (2020): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v22i2.104

Abstract

ABSTRACT The purpose of this study is to explain and find out whether local economic development in the city of Surabaya has been going well and have an impact on decreasing disparity between sub-districts in Surabaya. The research method used is quantitative descriptive with SWOT analysis and Williamson Index (IW). The instrument used in obtaining primary data was a questionnaire distributed to MSMEs under the guidance of the Surabaya City Government by sampling using Proportional Stratified Random Sampling. The results of the study illustrate the potential for the local economy to have been developed and facilitated by the government in the form of training, access to capital, facilitation of business legality, etc. However, the disparity between sub-districts is still relatively high with the calculation of the average Williamson Index of 0.5 in the period 2014-2018. Therefore, government intervention is still very much needed in developing the local economic potential of Surabaya City ABSTRAK Tujuan dari penelitian ini untuk menjelaskan dan mengetahui apakah pengembangan ekonomi lokal di Kota Surabaya telah berjalan dengan baik dan memberikan dampak terhadap penurunan disparitas antar wilayah kecamatan di Kota Surabaya. metode penelitian yang digunakan adalah deskriptif kuantitatif dengan alat analisis SWOT dan perhitungan Indeks Williamson (IW). Instrumen yang digunakan dalam menggali data primer adalah kuesioner yang disebar kepada pelaku UMKM binaan Pemerintah Kota Surabaya dengan pengambilan sampel menggunakan tehnik Proportional Stratified Random Sampling. Hasil penelitian menunjukkan potensi ekonomi lokal telah dikembangkan dan difaslitasi oleh pemerintah baik dalam bentuk pelatihan, akses modal, fasilitasi legalitas usaha dsb. Namun demikian, disparitas antar wilayah kecamatan masih tergolong tinggi dengan hasil perhitungan Indeks Williamson rata-rata dalam kurun waktu tahun 2014-2018 sebesar 0,5. Oleh karena itu, intervensi pemerintah masih sangat dibutuhkan dalam pengembangan potensi ekonomi lokal Kota Surabaya.
Public Relation Moderates Between Sales Promotion With Purchase Decisions On XX Ready Foods In 2020 Asyidatur Rosmaniar; Marista Oktaviani; Nurullaili Mauliddah
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 23 No 1 (2021): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v23i1.160

Abstract

This study is entitled moderating public relations between sales promotion and purchasing decisions on XX ready food in 2020; this research is a descriptive study using a quantitative approach. A sample of 90 respondents who are consumers of fast food, data collection methods using questionnaires. The data analysis technique used is the SEM model analysis of the SmartPls analysis tool. The results showed that sales promotion has a significant positive effect on purchasing decisions, and public relations quasi moderates between sales promotion and purchasing decisions. ABSTRAK Penelitian ini berjudul public relations memoderasi antara promosi penjualan dan keputusan pembelian makanan siap saji XX tahun 2020; Penelitian ini merupakan penelitian deskriptif dengan pendekatan kuantitatif. Sampel sebanyak 90 responden yang merupakan konsumen fast food, metode pengumpulan datanya menggunakan kuesioner. Teknik analisis data yang digunakan adalah analisis model SEM dengan alat analisis SmartPls. Hasil penelitian menunjukkan bahwa promosi penjualan berpengaruh positif signifikan terhadap keputusan pembelian dan hubungan masyarakat quasi moderat antara promosi penjualan dan keputusan pembelian.
Penggunaan Pupuk Organik Cair sebagai Alternatif Pengendalian Biaya Produksi Petani Nurullaili Mauliddah; Asyidatur Rosmaniar
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 4 (2021): November
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v5i4.10160

Abstract

ABSTRAK  Kegiatan pengabdian ini bertujuan untuk memberikan pelatihan keterampilan menekan biaya produksi dan meningkatkan pendapatan petani sawi melalui penggunaan pupuk organik cair di Kelurahan Gunung Anyar Tambak Kecamatan Gunung Anyar Kota Surabaya. Pada masa pandemi covid 19 ini pasokan pupuk kimia tersendat dan mengakibatkan harga pupuk semakin mahal. Pada tahun 2010 pemerintah memunculkan wacana global untuk kembali ke alam (back to nature) di sektor pertanian, di antaranya dengan pemanfaatan bahan alam (bahan baku hayati). Untuk itu kegiatan ini memanfaatkan gulma yang terdapat diarea pertanian tumpang sari dimana area pertanian ini terdapat lahan untuk tanaman sawi, jeruk dan jambu kristal namun sebagian lagi merupakan area tambak ikan yang banyak terdapat gulma seperti kangkung liar dan buah yang sudah busuk. Dengan demikian, dilakukan pembuatan pupuk organik cair dengan menambahkan mikro organisme EM4 kepada bahan baku yaitu gulma. Diperoleh hasil bahwa penggunaan pupuk organik cair ini dapat menurunkan biaya produksi dan meningkatkan produktivitas sawi dan hasil pertanian lainnya. Berdasarkan hasil wawancara diperoleh adanya peningkatan pendapatan petani sebesar 22% dari penggunaan pupuk organik cair ini. Luaran dari kegiatan ini adalah produk berupa pupuk organik cair yang dibuat sendiri oleh peserta pelatihan dan meningkatkan motivasi para petani untuk mengembangkan secara mandiri alternatif pupuk organik sesuai dengan kebutuhan. Kata Kunci: Pupuk organik cair, biaya produksi, gulma ABSTRACT This service activity aims to provide skills training to reduce production costs and increase the income of mustard farmers through the use of liquid organic fertilizer in Gunung Anyar Tambak Village, Gunung Anyar District, Surabaya City. During the COVID-19 pandemic, the supply of chemical fertilizers stagnated and resulted in increasingly high fertilizer prices. In 2010 the government raised a global discourse to return to nature (back to nature) in the agricultural sector, including natural materials (biological raw materials). For this reason, this activity utilizes weeds found in the intercropping agricultural area. This agricultural area has land for mustard, citrus, and crystal guava plants but partly is a fish pond area with many weeds such as wild kale and rotten fruit. Thus, a liquid organic fertilizer was made by adding EM4 micro-organisms to the raw material, namely weeds. The results show that liquid organic fertilizer can reduce production costs and increase the productivity of mustard greens and other agricultural products. Based on the interview results, it was found that there was an increase in farmers' income by 22% from the use of this liquid organic fertilizer. The output of this activity is a product in the form of liquid organic fertilizer, which is made by the trainees themselves and increases the motivation of the farmers to develop alternative organic fertilizers according to their needs independently. Keywords: Liquid organic fertilizer, production costs, weeds
Kualitas Layanan Jasa, Harga dan Lokasi dalam Mempengaruhi Loyalitas Pelanggan di Bintang Arut Motor Lamongan Muhammad Taufiqur Rahman; Nurullaili Mauliddah
Improvement: Jurnal Manajemen dan Bisnis Vol 1, No 1 (2021): Volume 1 No. 1 Maret 2021
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.951 KB) | DOI: 10.30651/imp.v1i1.9614

Abstract

The purpose of this study was to determine and analyze the quality of service, price and location affect customer loyalty in the Bintang Arut Motor Lamongan business. Tests on the accuracy of respondents' reactions were carried out by distributing questionnaires at Bintang Arut Motor Lamongan and were consumers and customers with a total of 97 respondents. The test method uses Multiple Linear Regression Analysis with SPSS for Windows Version 24 Program. The conclusions obtained are that: (1) Service Quality has a significant positive effect on Customer Loyalty (Y) at Bintang Arut Motor Lamongan; (2) Price has a significant positive effect on Customer Loyalty (Y) at Bintang Arut Motor Lamongan; (3) Location has a positive and insignificant effect on Customer Loyalty (Y) at Bintang Arut Motor Lamongan; (4) Service Quality, Price and Location have a simultaneous effect on Customer Loyalty (Y) at Bintang Arut Motor Lamongan. This shows that Customer Loyalty (Y) at Bintang Arut Motor Lamongan can be explained by 62% by the independent variable, namely Quality Services (X1), Price (X2) and Location (X3). Tujuan penelitian ini adalah untuk mengetahui dan menganalisis kualitas layanan jasa, harga dan lokasi berpengaruh terhadap loyalitas pelanggan di usaha Bintang Arut Motor Lamongan. Pengujian terhadap ketepatan reaksi responden dilakukan dengan membagikan kuesioner di Bintang Arut Motor Lamongan dan merupakan konsumen dan pelanggan dengan jumlah 97 responden.Metode pengujian menggunakan Analisis Regresi Linier Berganda dengan Program SPSS for Windows Versi 24. Kesimpulan yang diperoleh bahwasannya: (1) Kualitas Layanan Jasa berpengaruh positif signifikan terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan; (2) Harga berpengaruh positif signifikan terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan; (3) Lokasi berpengaruh positif dan tidak signifikan terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan; (4) Kualitas Layanan Jasa, Harga dan Lokasi berpengaruh secara simultan terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan.. Hal ini menunjukkan bahwa Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan dapat dijelaskan sebesar 62% oleh variabel independen yaitu Kualitas Layanan Jasa (X1), Harga (X2) Dan Lokasi (X3).Keywords: Service Quality; Price; Location and Loyalty
Pemberdayaan Potensi Desa Kebon Raya Paciran Lamongan di Era New Normal Mochamad Mochklas; Sjamsul Hidajat; Nurullaili Mauliddah
Jurnal Abdidas Vol. 2 No. 1 (2021): February, Pages 1-160
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v2i1.219

Abstract

Kebon Raya salah satu di desa Paciran yang jumlah penduduk tidak terlalu banyak dibandingkan desa lainnya yang mata pencarian warga desa Kebon Raya sebagai petani memiliki sumber daya tanaman siwalan. Pendampingan di desa Kebon Raya bertujuan untuk meningkatkan pendapatan masyarakat desa dengan mengembangkan potensi yang ada, yaitu tanaman siwalan. Dengan mengunakan pendekatan partisipatif masyarakat kegiatan ini memperdayakan potensi tanaman dengan membuat gula aren bubuk dan stik siwalan. Diambilnya gula aren bubuk dan stik siwalan sebagai disertifikasi usaha masyarakat desa Kebon Raya, karena mudah pembuatannya tidak membutuhkan teknologi tinggi. Agar kegiatan pengabdian masyarakat efektif mahasiswa dilibatkan dalam pendampingan dan pelatihan usaha pembuatan gula aren bubuk dan stik siwalan. Untuk terus memotivasi dan keterikatan secara emosional masyarakat terhadap kegiatan ini pasca kegiatan pendampingan pemberdayaan evaluasi dan monitoring baik secara offline maupun online.
Return On Equity (ROE) dalam Memediasi antara Kepemilikan Manajerial dengan Modal Kerja (Working Capital) Nurullaili Mauliddah; Anggun Ismi Fajriah
ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Vol 5, No 2 (2021): Oktober
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/iso.v5i2.790

Abstract

Pada laporan keuangan terdapat struktur modal kerja, dimana modal kerja yang baik ialah modal kerja yang efisien. Dalam penangan modal kerja yang efisien dibutuhkannya mekanisme kepemilikan manajerial. Kepemilikan manajerial merupakan mekanisme yang diterapkan untuk meningkatkan ROE melalui monitoring kinerja manajemen. Penelitian ini dilakukan untuk mengetahui pengaruh kepemilikan manajerial terhadap modal kerja dengan return on equity (ROE) sebagai variabel intervening pada perusahaan telekomunikasi. Metode dalam penelitian ini menggunakan analisis berganda. Pengujian ini dilakukan dengan pengolahan data menggunakan alat bantu program Eviews Versi 9. Hasil penelitan menunjukkan bahwa kepemilikan manajerial berpengaruh positif tidak signifikan terhadap modal kerja dan return on equity, sedangkan return on equity (ROE) berpengaruh positif dan tidak signifikan terhadap modal kerja, serta return on equity (ROE) tidak dapat memediasi pengaruh antara kepemilikan manajerial dengan modal kerja pada perusahaan sektor telekomunikasi yang terdaftar pada bursa efek indonesia (BEI) periode 2015-2019.Kata Kunci: Kepemilikan Manajerial, Modal Kerja, ROE.
Good Corporate Governance Dalam Memprediksi Profitabilitas Perusahaan Pertambangan Yang Go Public Di Indonesia Nurullaili Mauliddah; Tyasha Ayu Melynda Sari
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 18, No 2 (2022): October
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v18i2.2538

Abstract

This study aims to analyze the conditions of GCG implementation in mining companies that go public in Indonesia and how it affects the profitability of companies proxied using Return on Equity (ROE). The independent variables in this study are GCG scores, managerial ownership, institutional ownership and DER. The data used is secondary data sourced from the Indonesia Stock Exchange in 2014-2019 with a sample of 10 mining companies that have passed as a sample through purposive sampling with several criteria. The results showed that GCG and managerial ownership had no significant effect on ROE, while institutional ownership and DER significantly adversely affected ROE. Exemplary GCG implementation and proper debt management will have an impact on increasing profitability.
The Existence Of Truck Driver In The Spirit Of Work Mochamad Mochklas; Noerchoidah; Nurullaili Mauliddah; Tyasha A. M. Sari
Jurnal Manajemen Vol. 27 No. 1 (2023): February 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i1.1038

Abstract

The role of truck drivers in sustainable transportation and logistics in a sustainable supply chain network is particularly noteworthy. The driver work system is very different from the employees in the company. Therefore, this research was conducted to analyze the effect of work passion, strength against frustration, quality of survival, and team spirit on the morale of truck drivers in their delivery activities. This study used a quantitative approach with 173 truck drivers participating as respondents. Testing using SEM analysis with the SmartPLS 3.0 application. The results showed that work passion, strength against frustration, quality of endurance, and group spirit each had a unidirectional relationship with morale, meaning that the higher the passion for work, the strength against frustration, the quality of survival, and the group spirit of truck drivers, the higher the morale will increase. Based on the coefficient value, it can be seen that the quality of survival is a predictor that has a dominant influence on morale, which is indicated by the highest coefficient of 0.288.
Mediasi Literasi Keuangan Dalam Memprediksi Risk Tolerance Pada Anggota Organisasi Muhammadiyah Di Jawa Timur Nurullaili Mauliddah; Muhammad Alhakim Danurwindo; Bahrul Ulum; Octavia Ika Wibowo; Galuh Nichayah Pravitasari
SENTRALISASI Vol. 12 No. 2 (2023): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v12i2.2400

Abstract

This study aims to predict risk tolerance and determine the role of financial literacy in members of the Muhammadiyah Organization in East Java through the mediation of financial literacy. This study took a sample of 107 respondents by using SEM-PLS analysis. The study results show that financial attitude, financial behaviour and income cannot predict risk tolerance. However, the effect of these independent variables on risk tolerance can be strengthened through the mediation of financial literacy. Thus, this study implies that members of the Muhammadiyah organization in East Java have a good level of risk tolerance supported by a good knowledge of financial concepts based on the measuring instrument in this research variable.
Effectiveness of the Job Market Fair in Reducing Unemployment Rates Nurullaili Mauliddah; Mochamad Mochklas; Asyidatur Rosmaniar
Economie: Jurnal Ilmu Ekonomi Vol 4, No 1 (2022): June 2022
Publisher : Faculty of Economic an Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.511 KB) | DOI: 10.30742/economie.v4i1.2095

Abstract

The study aims determine the effectiveness of the JMF in lowering the unemployment rate. Based on the purposive sampling technique, this studi use descriptive qualitative approach with SWOT analysis to analyze a portrait of strengths, weaknesses, and opportunities and macro and micro challenges to the effectiveness of job market fair implementation in reducing unemployment. The result of this study known that JMF was an alternative in reducing the unemployment rate. Its effectiveness was still relatively moderate through the development of community economic independence, such as helping young people to build independent businesses to form start-ups, so they do not only depend on formal jobs.Keywords: Job market fair; unemployment rate
Co-Authors Anggun Ismi Fajriah Asyidatur Rosmaniar Bahrul Ulum Dia Dewi Julia Dwi Songgo Panggayudi Galuh Nichayah Pravitasari Mochamad Mochklas Muhammad Alhakim Danurwindo Muhammad Taufiqur Rahman Noerchoidah - Noerchoidah Octavia Ika Wibowo Oktaviani, Marista Rina Maretasari Tyasha A. M. Sari Tyasha Ayu Melynda Sari Zeni Rusmawati