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All Journal Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT JOURNAL OF ECONOMIC EMPOWERMENT STRATEGY (JEES) Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Business Preneur : Jurnal Ilmu Administrasi Bisnis Research Horizon Jurnal Pengabdian Tri Bhakti
Yuyun Yuniarti
Universitas Pasundan
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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CREATIVE ECONOMIC MAPPING OF MICRO, SMALL AND MEDIUM BUSINESSES IN WEST BANDUNG DISTRICT Siti Fatimah; Yuyun Yuniarti; Abdul Rosid
Journal of Economic Empowerment Strategy (JEES) Vol 4, No 2 (2021): VOLUME 4 NUMBER 2, AUGUST 2021
Publisher : Koordinasi Perguruan Tinggi Swasta Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30740/jees.v4i2.133

Abstract

Mapping the MSME Creative Economy in West Bandung Regency is something that should absolutely be implemented based on the reality that the creative economy is able to make a significant contribution and create a positive business climate. This is based on the fact that MSME in Bandung Regency have the potential for both natural resources and human resources. However, there are still many potential sub-sectors in the creative economy in West Bandung Regency that are not utilized, this is due to the unknown location and type of business. The purpose of this research is to describe the Creative Economy Profile of MSME Creative Economy in West Bandung Regency and to describe the MSME Creative Economy Mapping in West Bandung Regency. The research method used in this study is a qualitative method using a type of social mapping method. Data collection techniques used are primary data and secondary data.Based on the results of the study, the profile obtained that West Bandung Regency has 16 sub-districts with various types of creative economy businesses. Mapping of 16 creative economy sub-sectors in all sub-districts contained only 14 sub-sectors. Two sub-sectors that are not owned in the West Bandung Regency area are Animation, Film and Video and Advertising Sub-sectors. The largest number of creative economy is the performing arts sub-sector, almost all sub-districts have this sub-sector. The largest performing arts sub-sector is in the Lembang district with 1369 creative economy business actors or 64% and the least in Gununghalu district with 4 creative economy business actors or 1%. The suggestion that researchers can convey is that the government should continue to explore and develop the potential of human resources, in this case the younger generation related to the Animation, Film and Video Sub-sector. In the digital era, this has become very familiar to the younger generation associated with this sub-sector.  Keywords: Mapping, Creative Economy, MSME
PERAN FINTECH (FINANCIAL TECHNOLOGY) DALAM MENINGKATKAN DAYA SAING PRODUK DI UKM INDUSTRI ALAS KAKI CIBADUYUT KOTA BANDUNG Yuyun Yuniarti; Erti Dinihayati
Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Vol. 6 No. 2 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/j.reksa.v6i2.1457

Abstract

Footwear business activities in Cibaduyut, Bandung City are supported by various factors, such as entrepreneurial spirit, facilities, marketing, raw material procurement and capital procurement. This research is a qualitative research with data analysis through triangulation. The purpose of this study is mainly to find out the role of Fintech as one of the financial institutions that support in the field of business capital, especially micro-businesses such as Cibaduyut footwear, one of SME in Bandung City. The results of the study show that the Cibaduyut footwear industry is greatly helped by the existence of this Fintech although in the implementation still faces several obstacles, especially those concerning the knowledge and facilities to support these activities.
DEVELOPMENT STRATEGY FOR SMALL AND MEDIUM ENTERPRISES (SME) BASED ON SUNDA CULTURE IN CIBADUYUT FOOTWEAR INDUSTRY Yuyun Yuniarti; Yuyun Yuningsih; Umi Hani; Sumardani Sumardani
SAMPURASUN Vol 8 No 1 (2022): Sampurasun Vol. 8 No. 1 - 2022
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v8i02.3017

Abstract

Cibaduyut footwear industry is one of the industries that produce products various kinds of footwear such as sandals, shoes, shoes, shoes or casual shoes, which are the main raw material is leather. In carrying out its business activities the footwear industry. Cibaduyut faces several obstacles, especially those concerning manufacturing or processes financial production and management, especially concerning financial records. Rapi dan perfectly complies with financial management standards, besides other obstacles is that businesses cannot develop shoe based products to the application of Sudanese cultural values ​​that are famous for the concept of Silih Asah, Silih compassion, foster care, this turned out to weaken the competitiveness of footwear products on the scene International. The research method used in this study is a qualitative method using descriptive analysis, the data collection method used is a method direct observation (observation), in-depth interviews (in-depth interview) as well direct interviews with several informants, and using triangulation and snowball sampling. Based on the results of the study showed that the marketing strategy carried out by Cibaduyut footwear perpetrators of the city of Bandung based on Sudanese culture, stating, foster care still experiences several obstacles, especially in the supplier is still in nature traditional so that it cannot yet be competitive globally.
Peningkatan Motivasi Kewirausahaan Para Pelaku Usaha di Desa Warnasari Kecamatan Pangalengan Kabupaten Bandung Abdul Rosid; Atin Hafidiah; Yuyun Yuniarti; Dindin Abdurrohim
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 2 No. 2 (2020)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v2i2.2061

Abstract

Desa Warnasari merupakan salah satu Desa yang berada di Kecamatan Pangalengan Kabupaten Bandung.Penduduk Desa Warnasari pada umumnya, dikenal dalam komoditi sayur mayur dan peternak Sapi Perah, juga memproduksi teh hijau/merah merupakan produksi andalan dari daerah ini bahkan sudah terkenal sejak jaman penjajahan belanda.Berdasarkan analisis kondisi eksisting yang terdapat di Desa Warnasari dapat diidentifikasi permasalahan-permasalahan yang dihadapi yang berkaitan dengan minat dalam menumbuhkan kewirausahaan yakni, Adanya permasalahan yang berkaitan dengan wirausaha, Adanya permasalahan yang berkaitan dengan motivasi untuk menumbuhkan minat berwirausaha, berkaitan dengan tidak berkembangnya wirausaha, berkaitan dengan pemanfaatan dan pengembangan potensi diri dan potensi Sumber Daya Alam yang dimiliki (hasil bumi/perkebunan, perikanan,  peternakan).Pelaksanaannya, menggunakan Metode Ceramah, dimana dalam metode ini seluruh peserta dikumpulkan dalam satu ruangan, selanjutnya peserta menerima materi, kemudian peserta diberikan kesempatan untuk mengajukan pertanyaan-pertanyaan yang berkaitan dengan kewirausahaan, motivasi atau menumbuhkan minat berwirausaha serta strategi sukses berwirausaha.Dalam hal motivasi dan strategi sukses berwirausaha, yakni kemampuan untuk berbuat sesuatu, mempunyai semangat, sikap, dan kemampuan dalam menangani usaha dan kegiatan yang mengarah kepada upaya mencari, menciptakan, menerapkan cara kerja, teknologi dan produk baru dengan meningkatkan efesiensi dalam rangka memberikan pelayanan yang lebih baik atau keuntungan yang lebih besar.
ANALISIS LABELISASI HALAL DALAM ETIKA BERBISNIS [STUDI KASUS PADA UKM SENTRA ROTI BABAKAN RAHAYU DI KOTA BANDUNG] Yuyun Yuniarti; Ali Anwar Yusuf
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 5 No. 1 (2023): Vol. 5 No. 1 Maret 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Halal products are one part of business development based on business ethics, one of the efforts to maintain the halalness of products, it requires good cooperation between producers, government, and consumers. This is in accordance with what is stated in the teachings of the Islamic religion which encourages every business actor, especially in the food sector to maintain the halalness of the product.The Babakan Rahayu Bread UKM Center is one of the businesses engaged in the culinary field, at this time not all of the activities of producing halal bread are guaranteed halal products. For this reason, researchers are interested in conducting research related to the halalness of products related to the application of business ethics in that place.The research method used is descriptive analysis, which is a method to examine, observe, and conduct interviews with informants, namely business actors, cooperative heads, consumers, and the Bandung City MSME Cooperative Office as one of the agencies that guarantees the halalness of products.The results showed that the bread-making activities in the bakery center in Babakan Rahayu, Bandung, turned out that the business actors did not really feel the importance of halal certification but most of them had carried out business activities based on business ethics principles, especially those concerning employee management, business development, and advertising (marketing). product)Suggestions that researchers convey include increasing business awareness in encouraging halal certification, it requires encouragement / motivation from various parties so that all business actors in the place are more aware of halal certification.Keywords: product halalness and business ethics.
Implementation of supply chain management using the ERP system at XYZ Company Indonesia Yulia Segarwati; Nurhayati Nurhayati; Trisa Nurkania; Yuyun Yuniarti; Maun Jamaludin
Research Horizon Vol. 2 No. 6 (2022)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.356 KB) | DOI: 10.54518/rh.2.6.2022.561-567

Abstract

Supply Chain Management (SCM) is a network of companies working to create and deliver a product to the end user. These companies include suppliers, factories, distributors, shops or retail, as well as supporting companies such as logistics services. The company is integrated with an ERP or enterprise resource planning system that combines each department into one database to save time in its use. In this study, researchers implemented supply chain management and this ERP system at XYZ Company Indonesia. A company engaged in the marketing and distributing various goods for consumption, including toiletries, body care, cosmetics, and cooking spices, which of course, gives an advantage if it can implement this supply chain management and ERP system.
Pengembangan Kapasitas Usaha Kecil Kerupuk Kentang Di Kampung Ciawitali Desa Warnasari Kecamatan Pangalengan Kabupaten Bandung Heri Erlangga; Dindin Abdurohim; Yuyun Yuniarti; Erti Dinihayati
Jurnal Pengabdian Tri Bhakti Vol. 2 No. 2 (2020): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/tribhakti.v2i2.1539

Abstract

This potato cracker business is located in Ciawitali Village, Warnasari Village RT / RW 01/08, Pangalengan District. Regency. Bandung - West Java is located in the southern part of Bandung Regency, which is 51 kilometers from the center of Bandung City and 23 kilometers from the capital city of Bandung Regency, namely Soreang, Pangalengan District is one of the tourism icons of Bandung Regency and still has a number of hidden potentials. This potential must still be explored and developed for the welfare of society. Some of them are culinary potentials that have not been widely known so far. Another potential that can still be explored is potato crackers, where potatoes are a superior agricultural commodity from Pangalengan. Warnasari Village is part of Pangalengan District, Bandung Regency, West Java Province. Likewise, in Warnasari Village there is still potential, where there are some people who depend on their livelihoods by exploiting the potential of several sectors of agriculture, plantations, services and others through entrepreneurship (business actors / MSMEs). Problems in general are related to business managerial, including production, human resources, finance and marketing. Priority problems for partners, namely the low motivation of partners to develop their businesses and unstructured business management, especially marketing and business development that have not yet developed. The solution offered: Implementation of entrepreneurial motivation training and business management and product marketing.
Co-Authors -, Sumardani Abdul Rosid Abdurohim, Dindin Ali Anwar Yusuf Dindin Abdurrohim Dinihayati, Erti Erlangga, Heri Hafidiah, Atin Jamaludin, Maun Kania, Trisa Nur Nurhayati Nurhayati Siti Fatimah Umi Hani Yulia Segarwati Yuningsih, Yuyun -