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All Journal CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi CAHAYA AKTIVA Jurnal Abdimas Akademika Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)

Dhiyan Septa Wihara

Universitas Nusantara PGRI Kediri

Author-ID : 3599009

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Implementasi Strategi Promosi Penjualan dalam Perspektif Integrated Marketing Communication (IMC) pada Produk Sampoerna di Masa Pandemi Covid-19 (Studi Kasus pada Sampoerna Retail Community (SRC) Hikmah Mart Rayon Ngancar Kediri) Mega Alfiyah Khasanah; Dhiyan Septa Wihara; Amat Pintu Batu
CAHAYA AKTIVA Vol 10, No 2 (2020): SEPTEMBER 2020
Publisher : POLITEKNIK CAHAYA SURYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47047/ca.v10i2.83

One indicator of a successful company is how its strategy to increase sales. PT HM Sampoerna, one of the cigarette producers in Indonesia, has carried out a unique strategy during the co-19 pandemic. The purpose of this study is to determine the application and factors that support the success of sales promotion strategies in the perspective of Integrated Marketing Communication on Sampoerna products during the covid-19 pandemic. This type of descriptive qualitative research was taken to obtain information from 3 informants namely owner of SRC Hikmah Mart, Ngancar sales coordinator and consumers. In addition, a qualitative approach is expected to reveal the extent of the implementation of the strategy. The validity and reliability of this study uses source triangulation. Data analysis techniques in this study consisted of 3 stages, namely: data reduction, data presentation, and drawing conclusions. The results showed that one of SRC Hikmah Mart's strategies was to enable delivery order services, provide facilities for covid prevention, and routine monitoring through social media by sales. So that Sampoerna cigarette products do not experience a significant decrease. High stress levels, lots of free time and the assumption that cigarettes consumed are determinants of social class and income. So the tendency for smoking is greater, because consumers continue to smoke even though the type of cigarettes purchased is cigarettes whose price is cheaper than before the co-19 pandemic.Keywords: Promotion Strategy, Sampoerna Products, Pandemic Covid-19, Sampoerna Retail Communities (SRC)

UPAYA PEDAGANG PELATARAN DI PASAR SETONO BETEK KEDIRI DALAM MENGAKSES MODAL UNTUK MENGEMBANGKAN USAHANYA Dhiyan Septa Wihara; Poniran Yudho Leksono
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 2, No 1 (2018)
Publisher : UNIVERSITAS PGRI MADIUN

This study aims to 1) Describe the characteristics of the merchants of the market in the setono betek kediri which includes age, education level, family burden and work experience dependent on the access of capital to develop their business, 2) to analyze the relationship between the characteristics of the merchant of the market in the setono betek kediri towards their capital access to develop their business .The population in this study were vegetables and food street vendors, amounting to 120 traders. The number of samples used was 55 respondents with sampling technique using Slovin formula. The analysis used is Chi Square is to see the relationship between traders characteristics with access to their capital in developing their business. The results showed that the age of traders has a relationship to access capital, this is evidenced by the value of perason chi square 0.000 <0.05. The level of education of traders is also associated with capital kases with pearson chi square value 0.001 <0.05. The number of dependents of family burden is related to access to capital with pearson chi square value 0.001 <0.05. The work experience of traders is related to their capital access in developing the business with pearson chi square value 0.005 <0.05.Key words : Age, education level, family burden, work experience, street vendors

FAKTOR UTAMA YANG MEMPENGARUHI NASABAH DALAM MENGAMBIL KREDIT DI BANK PERKREDITAN RAKYAT (BPR) KOTA KEDIRI Edy Djoko Soeprajitno; Wawan Herry Setyawan; Dhiyan Septa Wihara
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 3, No 1 (2019)
Publisher : UNIVERSITAS PGRI MADIUN

One of the objectives of credit is to move the wheels of the regional economy. Especially for the small and medium enterprises (SMEs) trade and micro sector, which is now booming because it can improve the household economy. Various financial institutions offer various types of loans with attractive facilities and according to the needs of the target market. Therefore, today's society is demanded to be smart in accessing credit at bank financial institutions. Including the People's Credit Bank (BPR) Kota Kediri which also competes in offering loans that are in accordance with the wishes of the people in the Kediri region and its surroundings. The sample used in this study amounted to 97 customers. This study uses a quantitative approach with factor analysis techniques using principal component analysis (PCA). The result is that there are six groups of factors that influence customers in taking credit with a cumulative diversity value of 59,671. Factor I consists of variations in time period, loan nominal and service has an eigenvalue of 2.935 and total diversity value of 18.343%. Factor II consisted of reasons for interest rates, repayment deductions and requirements having an eigenvalue of 1.590 and a total diversity of 9.936%. Factor III consisted of variations in interest rates and flexible time periods having eigenvalues of 1.552 and total diversity of 9.701%. Factor IV consists of a credit process and the service schedule has an eigenvalue of 1.2282 and a total diversity of 8.014. Factor V consists of loans as needed and flexible guarantees have an eigen value of 1.165 and a total diversity of 7.284. Factor VI is a lack of requirements following with an eigen value of 1.023 and a total diversity of 6.394.Key words : Decision on taking credit, Factor Analysis, BPR in Kediri City

PENGARUH WORD OF MOUTH DAN LOKASI TERHADAP KEPUTUSAN MENGAMBIL KREDIT DI LEMBAGA PERKREDITAN DESA “MARTO NUGROHO” DESA ROWOMARTO KECAMATAN PATIANROWO KABUPATEN NGANJUK Dhiyan Septa Wihara
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 11 No 1 (2019): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

This study aims to 1) Analyze the effect of word of mouth on credit decision making at the institution of village credit "marto nugroho" rowomarto village patianrowo sub-district nganjuk regency, 2) Analyze the influence of location on credit decision making at the village credit institution "marto nugroho" rowomarto village patianrowo district nganjuk, 3) analyze word of mouth and location for decision to take credit at the village credit institution "marto nugroho" rowomarto village, patianrowo sub-district nganjuk district. The population in this study were all active and non-active rural credit institutions "marto nugroho which numbered 150 people. The number of samples used was 60 respondents with sample determination techniques using Slovin formula. retrieval of data using questionnaires. Data analysis techniques using multiple linear regression analysis with t test to analyze the influence of partial and F test to analyze simultaneous influence. Based on the analysis it was found that the significant level of the F test was 0,000 (p <0.05), this means that word of mouth and location had a significant effect on the decision to take credit in the village credit institution "Marto Nugroho" rowomarto village in Patianrowo sub-district Nganjuk district. On the other hand based on the results of the t test it can be seen that partially word of mouth has a significant effect on the decision to take credit in the village credit institution "marto nugroho" rowomarto village in the district of Patianrowo district, the significance is 0,000 (p <0.05). While the location partially also has a significant effect on the decision to take credit in the village credit institution "Marto Nugroho" rowomarto village, Patianrowo sub-district, Nganjuk, with a significance value of t test of 0.000 (p> 0.05). Word of mouth variables are more dominant because the beta value is greater than the location variable which is 0.466

Studi Fenomenologis : Perilaku adaptif karyawan lembaga keuangan mikro dimasa pandemi Dhiyan Septa Wihara
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 12 No 2 (2020): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/akuntabilitas.v13i2.1280

This study aims to examine and analyze in depth the adaptive behavior of employees of microfinance institutions, especially rural banks and cooperatives during the Covid-19 pandemic. This adaptive behavior is divided into 4, namely building communication with customers, getting used to new conditions, socializing and getting along with the community, continuing to move to meet targets. The phenomenological study is used because this data comes from the experience of participants who are currently active leaders in microfinance institutions. This study used 2 participants, namely the head of the BPR branch and the manager of a savings and loan cooperative, both of whom have decades of experience in microfinance institutions. The research findings show that the way to adapt in the midst of a pandemic to collect is by changing your appearance by not wearing uniforms and shoes when visiting customers. Then employees must also familiarize themselves with implementing the Covid protocol at work. The office provides hand washing facilities and handsanitazers for customers and employees, and this will have to be used later. Reporting on the results of performance limitations is carried out once a month but the policy for employees is focused on billing activities because it is to reduce risk.

Penyuluhan Dampak Pernikahan Dini Dan Kesehatan Reproduksi Bagi Anak Remaja Di Kabupaten Mojokerto Hikmah Muhaimin; Dhiyan Septa Wiharan; Dian Wijaya; Mohammad Resi Abdul Basith
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 1 No. 2 (2022): Mei 2022
Publisher : Yayasan Literasi Sains Indonesia

The impact of early marriage and reproductive health for adolescents is very influential on all factors, both economic, social, health and educational factors. And early marriage seems to still be happening, including in Indonesia. Especially in Mojokerto Regency, the numbers are very fantastic, the people still do this. Usually the causes of early marriage are cultural and socio-economic factors. Some parents still have the notion that children can be a "savior" of family finances when they get married. There are also those who consider unmarried children to be an economic burden on the family. Actually, the bride who is still in her teens is the most disadvantaged party in early marriage. Because this event will sacrifice the physical and mental development of women. Getting pregnant at a young age and dropping out of school will limit women's career opportunities. In addition, early marriage can increase the risk of domestic violence. Community service activities were held at the P2KBP2 Office Hall, Mojokerto Regency, Jln RA. Basuni No. 19 Sooko Mojokerto. The purpose of this activity is to find out what are the factors behind early marriage and reproductive health for adolescents and what impact this has on the household and the social, economic, educational and health environment of couples who marry early. Partners for community service activities are IIDI Mojokerto Branch and Puspa Majapahit, Mojokerto Regency. The participants of the activity are OSIS representatives for high school students or the equivalent in Mojokerto Regency. The methods in this community service are lectures, discussions, and questions and answers. The result of this drawing is the existence of counseling ambassadors representing 1 youth mass organization or 1 student council member in each high school or equivalent to be able to conduct counseling or socialization in every secondary school in each of these schools or the equivalent in all Mojokerto district.

PENGUATAN IDENTITAS UMKM BATIK MENUJU KAMPUNG KEREN DERMO Zulistiani Zulistiani; Sri Aliami; Samari Samari; Dhiyan Septa Wihara; Dyah Ayu Paramitha
Jurnal Abdimas Akademika Vol 3 No 02 (2022): Edisi Desember 2022
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Program “Kampung Keren“ (kampung kreatif dan independen) adalah salah satu program unggulan pemerinta Kota Kediri. Setiap kelurahan di Kota Kediri diharapkan menjadi kampung keren. Kelurahan Dermo berada di Kecamatan Mojoroto Kota Kediri yang mempunyai potensi di bidang batik. Batik akan di kembangkan lagi poteninya unuk mencapai target kampung keren di kelurahan Dermo. Untuk itu tim pengabdian masyarakat Prodi Manajemen Universitas Nusantara PGRI bertujuan untuk membantu kelompok batik, ibu-ibu PKK dan karang taruna di Kelurahan Dermo untuk membentuk POKDARWIS (Kelompok sadar wisata) dengan kegiatan utamanya adalah edukasi batik. Metode yang digunakan oleh im pengabdian adalah observasi, penyuluhan dan evaluasi. Hasil dari pengabdian ini adalah telah terbentuknya POKDARWIS (Kelompok sadar wisata) dan juga penetapan logo batik khas dermo yaitu “kuda lumping”. Dengan terbentuknya POKDARWIS diharapkan akan mendukung tercapainya predikat kampung keren yang menjadi salah satu program unggulan di Kota Kediri dan juga untuk meningkatkan kesejahteraan ekonomi masyarakat Kelurahan Dermo.

Pemberdayaan Gabungan Organisasi Wanita Kota Mojokerto Melalui Pelatihan Daur Ulang Kain Perca pada Pembuatan Tas Hikmah Muhaimin; Dhiyan Septa Wihara; Santosa Santosa; Yayang Qomariyah
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 6, No 2 (2022): Oktober 2022
Publisher : IKIP PGRI Bojonegoro

This service is an action devotion, which aims to describe the implementation of patchwork recycling training in bag making at the Mojokerto City women's association. On the other hand, this activity also wants to see if the training on the skills of making bags from recycled patchwork is effective and beneficial for the participants. The subject of service is a combination of women's organizations with a sample of 60 people. The instrument used in this service activity is to provide a questionnaire to find out the benefits of the training and documentation process directly in the field. The results of this service include that the participants are very enthusiastic about the use of recycled patchwork which they can use later to fill their spare time with activities that have economic value. Furthermore, the participants' response to the instructor was quite good because they paid close attention to the instructor's explanation and then immediately practiced the method they had received from the instructor. The final goal of this activity can later be used as input or recommendation to the Mojokerto district government to hold similar activities on an ongoing basis with more participants divided by region so that the community, especially women, can compete economically independently. Pengabdian ini merupakan pengabdian tindakan (action devotion), yang bertujuan untuk mengetahui gambaran pelaksanaan pelatihan daur ulang kain perca pada pembuatan tas di gabungan organisasi wanita Kota Mojokerto. Disisi lain kegiatan ini juga ingin melihat apakah pelatihan ketrampilan pembuatan tas dari daur ulang kain perca ini efektif dan bermanfaat bagi peserta. Peserta kegiatan pengabdian adalah gabungan orgisasi wanita dengan jumlah sampel sebanyak 60 orang. Instrumen yang digunakan dalam kegiatan pengabdian ini adalah dengan memberikan angket untuk mengetahui manfaat dari pelatihan dan proses dokumentasi secara langsung dilapangan. Hasil pengabdian ini diantaranya bahwa para peserta sangat antusias terhadap pemanfaatan daur ulang kain perca yang bisa mereka gunakan nantinya untuk mengisi waktu luang dengan kegiatan yang bernilai ekonomis. Selanjutnya respon peserta terhadap instruktur cukup baik karena mereka memperhatikan penjelasan dari instruktur dengan seksama kemudian langsung mempraktekkan cara yang sudah mereka terima dari instruktur. Tujuan akhir dari kegiatan ini nantinya bisa dijadikan masukan atau rekomendasi kepada pemerintah kabupaten mojokerto untuk mengadakan kegiatan serupa secara berkesinambungan dengan peserta lebih banyak lagi yang dibagi per wilayah supaya masyarakat khususnya wanita bisa berdasa saing mandiri secara ekonomi.

Analisis Kualitas Pelayanan, Kualitas Produk, Dan Word Of Mouth Terhadap Kepuasan Konsumen Pada Toko Bangunan Pratama Kediri Rama Dwi Fajarudin; Dhiyan Septa Wihara; Edy Djoko S
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 2 No. 1 (2023): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jebmak.v2i1.45

Pada penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, kualitas produk dan word of mouth terhadap kepuasan konsumen pada Toko Bangunan Pratama Kediri. Yang menjadi populasi pada penelitian ini adalah konsumen yang melakukan pembelian pada Toko Bangunan Pratama Kediri. Penelitian ini menggunakan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini merupakan seluruh konsumen yang melakukan pembelian di Toko Bangunan Pratama Kediri dan dianalisis menggunakan regresi linear berganda dengan software SPSS for windows versi 25. Kesimpulan hasil penelitian ini adalah (1) Kualitas pelayanan secara parsial berpengaruh signifikan terhadap kepuasan konsumen. (2) Kualitas produk secara parsial berpengaruh signifikan terhadap kepuasan konsumen. (3) Word of mouth secara parsial berpengaruh signifikan terhadap kepuasan konsumen. (4) Kualitas pelayanan, kualitas produk dan word of mouth secara simultan berpengaruh signifikan terhadap kepuasan konsumen.

Co-Authors Amat Pintu Batu Dian Wijaya Fakultas Ilmu Sosial dan Ilmu Politik Universitas Islam Majapahit Mojokerto Dyah Ayu Paramitha Edy Djoko S Edy Djoko Soeprajitno Hikmah Muhaimin Mega Alfiyah Khasanah Mohammad Resi Abdul Basith Poniran Yudho Leksono Rama Dwi Fajarudin Samari Samari Santosa Sri Aliami Wawan Herry Setyawan Yayang Qomariyah Zulistiani, Zulistiani

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