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All Journal Jurnal Pariwisata Tourism Reserch Journal Kepariwisataan: Jurnal Ilmiah Jurnal Inovasi Penelitian Jurnal Kajian Pariwisata dan Bisnis Perhotelan Jurnal Pariwisata Vokasi Journal of Gastro Tourism (JOGASTO)
Chondro Suryono
Politeknik Pariwisata Prima Internasional
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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Journal : Tourism Reserch Journal

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The Impact of Marketing Communication in Attracting Customer (Case Study at Fairmont Hotel Jakarta) Yuan Reza Maulana Natakusumah; Adinoto Nursiana; Chondro Suryono
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.8

Abstract

Fairmont Hotel Jakarta has the unstable occupancy from month to month, started from January to December 2016. The objective of this research is to know the impact of marketing communication in attracting customer at Fairmont Hotel Jakarta. This research used associative casual. Population are all the guests who stayed in Fairmont Hotel Jakarta in the year of 2016. The sampling technique is non-probability sampling, and used incidental sample. The number of sample in this research is 120 respondents. Data was collected by distributing questionnaires with Likert scale. The statements in the questionnaires were tested of their validity and reliability. The data was analysed by using SPSS 19.0. The study found that marketing communication that consisted of advertising, sales promotion, public relation, personal selling and direct marketing impacted to attract customers 22,9%.
Co-Authors Adinoto Nursiana Adinoto Nursiana Chafid Fandeli Chafid Fandeli Edhi Martono Edhi Martono Emik Rahayu Ety Setiawati Joseph Aldo Irawan Lestari Ningrum Sudarmadji Sudarmadji Sudarmadji Sudarmadji Tia Listiaty Triana Rosalina Dewi Veronica Halim Yuan Reza Maulana Natakusumah Zengga Zengga