Claim Missing Document
Check
Articles

Found 14 Documents
Search

TRANSISI KOMUNIKASI PEMASARAN SALES & MARKETING DARI OFFLINE KE ONLINE UNTUK BROSUR PROMOSI FASILITAS HOTEL PADA MASA PANDEMI COVID-19 DI KOTA SEMARANG Dima, Cindy Citya; Rahayu,M.Par, Dra.Emik
Proceeding SENDI_U 2021: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pra Pandemi covid 19, Pandemi Covid 19,PPKM/ PSBB, Adaptasi kebiasaan baru dan PPKM Darurat di Dunia Pariwisata memberikan pelajaran dan pengalaman berharga bagi dunia perhotelan. Work From Hotel (WFH),Pembatasan jumlah tamu event, dan di bulan Ramadhan 1442 H baru diberikan ijin untuk membuka restoran dalam kegiatan buka puasa bersama dengan prokes setelah tahun lalu hotel tidak dapat mendapatkan revenue dari kegiatan bukber.dan PPKM darurat serta paket menginap di hotel untuk seminggu. Tujuan dari penulisan ini adalah untuk mengetahui bagaimana komunikasi pemasaran offline , komunikasi pemasaran online, dan transisi komunikasi pemasaran untuk mengetahui proses penyebaran informasi dari offline ke online. Metode penulisan yang digunakan yaitu metode deskriptif kualitatif. Desain Penelitian/ kerangka pikir dari penulis, Pengambilan data dilakukan dengan cara wawancara via online (chat Whatsup) kepada Public Relation Hotel di Semarang, melakukan observasi partisipan yaitu pada saat berkunjung ke hotel di Semarang dan dokumentasi. Berdasarkan analisis data, transisi pada komunikasi pemasaran dari offline ke online memiliki efek yang positif dari segi waktu, tenaga dan biaya yang dikeluarkan apalagi di masa pandemi ini. Hal ini menunjukkan bahwa tingkat efisiensi tinggi, dan komunikasi pemasaran secara online memiliki tahapan yang lebih sederhana dan cepat disaat pengumuman kebijakan diperbolehkan beroperasi dengan syarat prokes yang ketat.
Pengembangan Potensi Diri Kelompok Sadar Wisata di Desa Wanurejo Magelang pada Masa New Normal Sri Oemiati; Rahmanti Asmarani; Emik Rahayu
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 1 (2022): Januari 2022
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v5i1.399

Abstract

Borobudur is one of the tourist attractions in Central Java. It is a great destination for the tourists, both local and foreign tourists. The villages around the Borobudur temple also have the potential attractions for tourists, such as Wanurejo village and Candirejo village. Those have been designated as tourist villages. As the tourist villages, or the “Pokdarwis” they continuously try to improve their professionalism. The awareness to entertain tourists, especially foreign tourists, requires not only language skills, but also the ability to understand the culture of the tourists. They also try to establish cooperation with outside parties who can assist them in understanding the foreign language and culture.This mentoring activity is expected to improve the professionalism of the community, especially for the “Pokdarwis” in Wanurejo and Candirejo villages in recognizing and understanding foreign languages and cultures. 
Pondering a Global BIPA: Politeness and Impoliteness in Verbal Interactions Jumanto Jumanto; Emik Rahayu
Journal of Pragmatics Research Vol 2, No 2 (2020): Journal of Pragmatics Research
Publisher : State institute of islamic studies salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/jopr.v2i2.97-112

Abstract

This opinionated research article is about politeness and impoliteness in verbal interactions within Indonesian interpersonal context. Accounts on politeness, camaraderie, distant language, close language, code-switching, and code-mixing are elaborated to come to the concept of impoliteness, i.e. rude situations and awkward situations. The interpersonal context here partly elaborates the types of hearer in the aspects of power and solidarity in Brown and Gilman’s theory (1968), the hearers of which are divided into superiors and close people in this article. Elements of both the Indonesian distant and close languages are presented, and how rude situations and awkward situations happen due to incompetence or ignorance of the two variants is illustrated. Illustrations of the Indonesian two variants and code-mixing of the two are given to highlight the rude and awkward situations. All this worldview on the teaching of Indonesian to non-native-speakers, i.e. pondering a global BIPA, should be regarded as efforts to develop as well as to market the Indonesian language to the global societies.              Keywords Politeness, camaraderie, impoliteness, distant language, close language, rude situation, awkward situation, incompetence, code-switching, code-mixing, BIPA  
MAKSIMALISASI PELAYANAN PRIMA MELALUI PELATIHAN BAHASA ASING PRAKTIS BAGI SERIKAT PEKERJA PARIWISATA BOROBUDUR DI DESA KAJORAN MAGELANG Emik Rahayu; Sri Oemiati; Rahmanti Asmarani
Abdimas Galuh Vol 4, No 2 (2022): September 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v4i2.7283

Abstract

 Pengabdian kepada masyarakat dengan judul “Maksimalisasi Pelayanan Prima Melalui Pelatihan Bahasa Asing Praktis Bagi Serikat Pekerja Pariwisata Borobudur di Desa Kajoran Magelang” ini mengambil khalayak sasaran anggota serikat pekerja pariwisata Borobudur Magelang yang berusaha untuk mengembangkan dan menghidupkan kembali geliat pariwisata setelah masa pandemi covid 19. Metode yang digunakan dalam kegiatan ini adalah metode latihan atau drill yaitu suatu metode penyampaian materi pelatihan atau informasi melalui bentuk latihan-latihan. Adapun hasil dari kegiatan pengabdian kepada masyarakat ini berupa berupa peningkatan pengetahuan dan kemampuan para peserta pelatihan dalam hal pelayanan prima terhadap para wisatawan asing yang menginap serta meningkatnya kemampuan berbahasa Inggris dan Jepang dasar yang sering dipergunakan dalam melayani wisatawan asing.
Pelatihan Chse Pengelolaan Homestay pada Desa Candirejo yang Tergabung di PT Wimbo Izza Ulumuddin Ahmad Asshofi; Emik Rahayu; Aji Kusumah Ramdhani; Karis Widyatmoko; Imang Dapit Pamungkas; Joseph Aldo Irawan; Nurjanah Nurjanah; Dian Indriana Hapsari; Ibnu Utomo Wahyu Mulyono
Jurnal Karya untuk Masyarakat (JKuM) Vol 4, No 1 (2023): Jurnal Karya untuk Masyarakat
Publisher : STARKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/jkum.v4i1.875

Abstract

Pandemi Covid-19 memberikan dampak buruk pada masyarakat salah satunya pada sektor industri pariwisata. Seluruh dunia tidak terkecuali Indonesia mengalami kondisi tersebut, seluruh elemen pada sektor pariwisata di Indonesia mengalami penurunan pendapatannya secara drastis sebab wisatawan khawatir berpergian dan terpapar Covid-19. Salah satu yang terdampak oleh Covid-19 ini ialah homestay yang dikelola masyarakat desa Candirejo. Sebuah kebijakan dikeluarkan oleh Kementerian Pariwisata dan Ekonomi Kreatif yaitu CHSE (Cleanliness, Health, Safety, & Environment Sustainability) untuk meningkatkan kembali kepercayaan para wisatawan. Masyarakat desa Candirejo sebagai pengelola homestay harus mendapatkan sertifikat CHSE sebagai bentuk pengakuan secara resmi dari negara karena telah menerapkan protokol kesehatan melalui penerapan CHSE dalam bidang pariwisata. Universitas Dian Nuswantoro bermitra dengan PT Wimbo merancang sebuah pelatihan CHSE bagi pengelola homestay untuk memberikan pengetahuan perihal penerapan CHSE. Pelaksanaan pelatihan ini dilakukan pada tanggal 26 November 2022. Kegiatan berlangsung dengan lancar dan mendapat sambutan positif dari masyarakat desa Candirejo yang tergabung dalam kegiatan pelatihan CHSE dalam pengelolaan homestay di masyarakat desa Candirejo. ABSTRACT The Covid-19 pandemic has had a negative impact on society, one of which is the tourism industry sector. The whole world, including Indonesia, is experiencing this condition, all elements in the tourism sector in Indonesia have experienced a drastic decline in their income because tourists are worried about traveling and being exposed to Covid-19. One of those affected by Covid-19 is the homestay managed by the Candirejo village community. A policy was issued by the Ministry of Tourism and Creative Economy namely CHSE (Cleanliness, Health, Safety, & Environmental Sustainability) to increase the trust of tourists. The people of Candirejo village as homestay managers must obtain a CHSE certificate as a form of official recognition from the state because they have implemented health protocols through the implementation of CHSE in the tourism sector. Dian Nuswantoro University partnered with PT Wimbo to design a CHSE training in homestay management to provide knowledge about CHSE implementation. The implementation of this training was carried out on November 26, 2022. The activity took place smoothly with enthusiastic greetings from the Candirejo village community who participated in CHSE training activities in managing homestays in the Candirejo village community.
What Makes Tourists Stay in Homestay? The Correlation Between Service and Occupancy at Homestay Around Borobudur Super-Priority Destination Emik Rahayu; Izza Ulumuddin Ahmad Asshofi; Imang Dapit Pamungkas; Karis Widyatmoko; Dian Indriana Hapsari; Ibnu Utomo Wahyu Mulyono; Nurjanah Nurjanah; Joseph Aldo Irawan; Ratih Pramitasari; Aji Kusumah Ramdhani
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 6, No 1 (2023): February Edition International Journal of Tourism and Hospitality in Asia Pasifi
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2105

Abstract

Homestays are an alternative form of community-based accommodation that allows tourists to experience local wisdom in the community. Homestays in Borobudur Superprioritas-Tourist-Destinations should provide a comfortable accommodation option for tourists. However, they have not been managed optimally yet since limitation resources. This study aims to determine the service factors related to homestay occupancy.This research was part of the need assessment of homestay improvement programs. This study was observational-quantitative with a cross-sectional design. The respondents were twenty-two owners and managers of homestays in Candirejo Borobudur Village. Data were collected by self-administered questionnaire and analyzed by fisher-exact-testThe results showed that the quality of service related to occupancy. The service items associated with occupancy were booking procedures, payment notes, and rate information. Furthermore, factors associated with excellent service were older age and participation in homestay management training. 
Community Empowerment Through Financial Management Training and Business Development of The Borobudur Homestay in Candirejo Village, Magelang District Imang Dapit Pamungkas; Dian Indriana Hapsari; Emik Rahayu; Izza Ulumuddin Ahmad Asshofi; Joseph Aldo Irawan; Aji Kusumah Ramdhani Ramdhani; Karis Widyatmoko; Ibnu Utomo Wahyu Mulyono; Nurjanah Nurjanah
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 4 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v4i1.7735

Abstract

Background: Community-based tourism is increasingly being considered a more sustainable alternative. Tourism Villages can be a step towards realizing sustainable tourism. This is because the tourism village has the opportunity to open up as much participation as possible for the local community. However, this does not mean anything if managers, including accommodation providers, need qualified organizational and financial management skills. Contribution: This activity aims to provide knowledge to homestay managers in Candirejo Village to properly manage business finances based on SAK EMKM (Standar Akuntansi Keuangan Entitas Mikro, Kecil, dan Menengah) Method: The method used by researchers is through training and empowerment of homestay managers Results: The result of this activity is an increased understanding of SAK EMKM in Candirejo Village. After the training, homestay managers have also started implementing SAK EMKM in their financial reports. As a result, the financial position can be monitored, financial leaks can be minimized, and homestay business management can be carried out more effectively and efficiently. Conclusion: The activities that were held went well. This is known from the excellent understanding of SAK EMKM after the training was given
Optimalisasi Pengelolaan Homestay Melalui Pelatihan Aplikasi SIMBOK-KU Berbasis Website dan Android pada Masyarakat Desa Candirejo yang Tergabung di PT. Wimbo Emik Rahayu; Izza Ulumuddin Ahmad Asshofi; Karis Widyatmoko; Ibnu Utomo Wahyu Mulyono; Imang Dapit Pamungkas; Dian Indriana Hapsari; Nurjanah Nurjanah
Journal of Social Responsibility Projects by Higher Education Forum Vol 3 No 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.526 KB) | DOI: 10.47065/jrespro.v3i2.2764

Abstract

The development of tourism has been progressing rapidly. Tourism has now spread to the countryside, where a tourist village can be found. A tourist village is a village that has unique and distinctive values. Homestays are one of the supporting facilities required for the development of tourist villages. But unfortunately, in homestay management there are many limitations, including mastery of technology. Technology itself has an important role because digital-based homestay management can further increase efficiency and integration in homestay management. Because of that, Dian Nuswantoro University partnered with PT Wimbo to design a homestay management information system called SIMBOK-KU. This system makes it easy to monitor reservations, payments, service standards, and even homestay customer satisfaction. On November 12, 2022, this system went live. This system is a solution to several obstacles encountered in website management, such as difficulties in dividing customers among homestay members, inability to fulfill cashless payments, difficulty verifying reservations and payments through travel agents, difficulties managing financial reports, and difficulties managing homestay service standards.
Pelatihan Kompetensi Pemandu Wisata Serikat Pekerja Pariwisata Borobudur di Desa Wisata Candirejo dalam Persiapan Sertifikasi Izza Ulumuddin Ahmad Asshofi; Joseph Aldo Irawan; Emik Rahayu
Jurnal Abdimas Pariwisata Vol. 4 No. 2 (2023): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v4i2.451

Abstract

Tourism, which is starting to revive at this time, is a momentum that is welcomed by tourism actors in the Borobudur Super Priority Tourism Destination area. Seeing opportunities for revival, the Candirejo tourism village community who are members of the SPPB (Borobudur Tourism Workers' Union) need trainings in preparation for competency certification as legal evidence of related competence. The intended preparation is endeavored to fulfill the elements of attitude, skills and knowledge of a tour guide contained in the competency unit of the tour guide scheme. This paper aims to measure the competence of SPPB Tour Guides in preparation for competency certification. The training method is carried out through lectures, discussions, pre-tests and post-tests. The results of the training show an increase in competence as measured by the results of the post-test compared to the results of the pre-test.
Community economic recovery through the collaboration with tourist rickshaws in the old city of semarang Arjuna Putra Sifa; Aditya Gema Fajariandi; Joseph Aldo Irawan; Emik Rahayu
Journal of Gastro Tourism Vol. 1 No. 1 (2023): February 2023
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v1i1.122

Abstract

Pedicab is a three-wheeled mode of transportation in ancient times where ancient people used pedicabs as a means of transportation to their destination. The tourist pedicabs in the Old City of Semarang have had a major impact on the economic recovery of the city of Semarang, and the tourist pedicabs are a form of local culture for the people of Semarang. It is indeed not easy for the Municipal Government of Semarang to implement a pedicab tour plan in the Old City of Semarang, because before organizing pedicab tours, the government must talk to small and medium business actors, especially pedicab tour owners. The method used in this assignment is a qualitative descriptive method using grounded theory of real conditions.