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Dian Rhesa Rahmayanti
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Implementasi Corporate Social Responsibility dalam Membangun Reputasi Perusahaan Rhesa Rahmayanti, Dian
Jurnal Ilmu Komunikasi Vol 11, No 1 (2014)
Publisher : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (76.061 KB)

Abstract

Abtract: Corporate Social Responsibility (CSR), a company commitment for its stakeholders, is conducted to support the company orientation to maintain relationships as well as material gain. This study investigates the implementation of CSR programs held by PT. KAI (Persero) Daop 6 Yogyakarta in 2011 by using qualitative descriptive approach. The conclusion shows that the implementations of PT KAI’s CSR programs are varied. In addition, the programs are responsive primarily to respond to the needs of society and the environment around the company. However, the implementation is still in the realm of charity and service, not the embodiment of social investment.Abstrak: Corporate Social Responsibility (CSR) adalah komitmen sebuah perusahaan terhadap para stakeholder-nya. Program ini dilakukan untuk mendukung orientasi perusahaan yang tidak hanya mengutamakan keuntungan materi, tetapi juga relasi. Penelitian ini ingin mengetahui implementasi program CSR oleh PT. KAI (Persero) Daop 6 Yogyakarta tahun 2011 dengan menggunakan pendekatan deskriptif kualitatif. Dari penelitian ini, dapat disimpulkan bahwa pelaksanaan program CSR yang dilakukan oleh PT. KAI (Persero) Daop 6 Yogyakarta bervariasi dan responsif terutama untuk menanggapi kebutuhan masyarakat dan lingkungan sekitar perusahaan. Namun, pelaksanaan program ini masih berada dalam ranah amal dan pelayanan, bukan perwujudan dari investasi sosial.
Implementasi Corporate Social Responsibility dalam Membangun Reputasi Perusahaan Rhesa Rahmayanti, Dian
Jurnal ILMU KOMUNIKASI Vol 11, No 1 (2014)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (76.061 KB) | DOI: 10.24002/jik.v11i1.387

Abstract

Abtract: Corporate Social Responsibility (CSR), a company commitment for its stakeholders, is conducted to support the company orientation to maintain relationships as well as material gain. This study investigates the implementation of CSR programs held by PT. KAI (Persero) Daop 6 Yogyakarta in 2011 by using qualitative descriptive approach. The conclusion shows that the implementations of PT KAI’s CSR programs are varied. In addition, the programs are responsive primarily to respond to the needs of society and the environment around the company. However, the implementation is still in the realm of charity and service, not the embodiment of social investment.Abstrak: Corporate Social Responsibility (CSR) adalah komitmen sebuah perusahaan terhadap para stakeholder-nya. Program ini dilakukan untuk mendukung orientasi perusahaan yang tidak hanya mengutamakan keuntungan materi, tetapi juga relasi. Penelitian ini ingin mengetahui implementasi program CSR oleh PT. KAI (Persero) Daop 6 Yogyakarta tahun 2011 dengan menggunakan pendekatan deskriptif kualitatif. Dari penelitian ini, dapat disimpulkan bahwa pelaksanaan program CSR yang dilakukan oleh PT. KAI (Persero) Daop 6 Yogyakarta bervariasi dan responsif terutama untuk menanggapi kebutuhan masyarakat dan lingkungan sekitar perusahaan. Namun, pelaksanaan program ini masih berada dalam ranah amal dan pelayanan, bukan perwujudan dari investasi sosial.
Memaksimalkan Potensi Studentpreneur di Lingkungan Universitas Respati Yogyakarta (UNRIYO) melalui Pembinaan Manajemen Keuangan, Manajemen Sumber Daya Manusia (SDM), dan Pelatihan E-Marketing Wulandari, Novi; Rahmayanti, Dian Rhesa; Susanti, Dwi Lisa; Rohmah, Khaula Lutfiati; Iskandar, Metty; Nugroho, Setyo Mahanani
Jurnal Pengabdian Dharma Bakti VOL 2, NO 1 (2019): FEBRUARI 2019
Publisher : Universitas Respati Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.057 KB) | DOI: 10.35842/jpdb.v2i1.74

Abstract

Studentpreneur, can be simply interpreted as an entrepreneurial student. As a university that values entrepreneurship in its vision, Respati Yogyakarta University (UNRIYO) has applied entrepreneurship as a compulsory subject in each study program which not only contains theory, but also applies the entrepreneurship practice. By the entrepreneurship courses, it is expected that the entrepreneurship spirit within the students is well-formed and developed. However, in fact, based on the results of the team survey, the number of studentpreneur is still less than 5%. Based on the observation done by the team, it is known that there are three subjects faced by the studentpreneur, namely: 1) lack of skill in financial management; 2) lack of skill in managing human resources; and 3) lack of skill in doing promotion by utilizing media. To overcome the student's problems, the team took the initiative to hold a workshop on financial management, human resource management, and e-marketing which was held on April 28, 2018. The workshop was attended by 60 students, consisting of students who already run the business and / or students who are interested in doing business. In addition to being equipped with theories on financial management, human resource management, and e-marketing, the workshop participants were also asked to create a simple business plan in groups and present the results. From these activities, it is known that students have creative ideas in building a business which is able to compete in the market.Keywords: Studentpreneur, Entrepreneurship, Financial Management, Human Resource Management, E-marketing
Menggali Potensi Penciptaan Brand dan Desain Kemasan Makanan UNRIYO Wulandari, Novi; Rahmayanti, Dian Rhesa; Rohmah, Khaula Lutfiati; Metty, Metty; Nugroho, Setyo Mahanani
Jurnal Pengabdian Dharma Bakti VOL 3, NO 1 (2020) : FEBRUARI 2020
Publisher : Universitas Respati Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35842/jpdb.v3i1.103

Abstract

Today,there are many universities that carry out the princip leofentrepreneurship within their vision and mission, and so does Respati Yogyakarta University (UNRIYO). If most universities have started independent business units both inside and outside their institutions, it can be said that UNRIYO is still far behind. To begin to realize a dream to have an independent business unit within the institution, the RECENT team has a simple idea but it is likely to bring tremendous benefits, namely the creation of a brand and design for the UNRIYO catering tools, namelythesnackbox and the lunch box.Dueto the lack of Human Resources(HR) in the RECENT team and very limited initial capital, we think that this business is the most possible one to do. Talking about brands, it cannot be separated from the discussion about branding. If the brand word refers to a brand, then the definition of branding is a variety of communication activities carried out by accompany with the aimof building and raising abrand. These two things are the main activities of our program this time. In addition, by carrying out a brand and doing branding on UNRIYO catering tools, we have a mission to instil a positive image so as to foster a love and pride toward theinstitution.Keywords: Entrepreneurship, Independent Business, Brand, Design, UNRIYO
Implementasi Corporate Social Responsibility dalam Membangun Reputasi Perusahaan Dian Rhesa Rahmayanti
Jurnal ILMU KOMUNIKASI Vol. 11 No. 1 (2014)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (76.061 KB) | DOI: 10.24002/jik.v11i1.387

Abstract

Abtract: Corporate Social Responsibility (CSR), a company commitment for its stakeholders, is conducted to support the company orientation to maintain relationships as well as material gain. This study investigates the implementation of CSR programs held by PT. KAI (Persero) Daop 6 Yogyakarta in 2011 by using qualitative descriptive approach. The conclusion shows that the implementations of PT KAI’s CSR programs are varied. In addition, the programs are responsive primarily to respond to the needs of society and the environment around the company. However, the implementation is still in the realm of charity and service, not the embodiment of social investment.Abstrak: Corporate Social Responsibility (CSR) adalah komitmen sebuah perusahaan terhadap para stakeholder-nya. Program ini dilakukan untuk mendukung orientasi perusahaan yang tidak hanya mengutamakan keuntungan materi, tetapi juga relasi. Penelitian ini ingin mengetahui implementasi program CSR oleh PT. KAI (Persero) Daop 6 Yogyakarta tahun 2011 dengan menggunakan pendekatan deskriptif kualitatif. Dari penelitian ini, dapat disimpulkan bahwa pelaksanaan program CSR yang dilakukan oleh PT. KAI (Persero) Daop 6 Yogyakarta bervariasi dan responsif terutama untuk menanggapi kebutuhan masyarakat dan lingkungan sekitar perusahaan. Namun, pelaksanaan program ini masih berada dalam ranah amal dan pelayanan, bukan perwujudan dari investasi sosial.
Co-Authors Iskandar, Metty Metty, Metty Novi Wulandari Rohmah, Khaula Lutfiati Setyo Mahanani Nugroho Susanti, Dwi Lisa