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All Journal Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Mantik Jurnal Pendidikan dan Konseling Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH HOSPITALITY MANAGEMENT Community Empowerment Berajah Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ilmiah Hospitality Management Jurnal Ilmiah Pariwisata dan Bisnis Escalate : Economics and Business Journal
Ni Wayan Rena Mariani
IPB Internasional
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Escalate : Economics and Business Journal

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Revitalizing Marketing Strategies Through the Use of Artificial Intelligence: Analysis of the Effect of Personalization, Market Data Analysis, and Campaign Automation on Sales Conversions Wayan Suryathi; Ni Wayan Rena Mariani
Escalate : Economics and Business Journal Vol. 1 No. 02 (2023)
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i02.25

Abstract

This article examines how artificial intelligence (AI) is used in marketing at PT. Tirta Investama. It uses multiple linear regression analyses to study the impact of three key strategies on sales conversion. These strategies are: "Marketing Personalization with AI Technology (X1)," "AI-Based Market Data Analysis (X2)," and "Marketing Campaign Automation (X3)." The results indicate positive effects from each strategy on sales conversion. The strong F-square value (78.21) demonstrates the statistical significance of the model, highlighting the combined impact of these strategies. Additionally, the high R-square value (0.68) suggests that these strategies explain 68% of the variability in sales conversion. Overall, the study underscores the importance of AI-based marketing strategies at PT. Tirta Investama, providing valuable insights for decision-making and enhancing understanding of modern marketing dynamics.
Co-Authors Amir, Firlie Lanovia Anak Agung Gede Wijaya Christina Risma Lovieta Firlie Lanovia I Gede Putu Widarmana I Gusti Ayu Eka Suwintari I Gusti Ayu Ngurah Astiti I Kadek Ari Shandya Vandhana I Kadek Doni Setiawan I Made Sudjana I Wayan Bugyawan I Wayan Eka Sudarmawan Ida Bagus Samudra Wijaya kusuma Ivana Putri Sunarto Kadek Indra Kurniawan Made Arya Astina Made Arya Astina, Made Arya Marcella Lidya Sari Ni Kadek Natalisari Dwisaraswati Ni Ketut Yantini Ni Komang Nariani NI MADE AYU SULASMINI . Ni Made Krisna Pratiwi Ni Made Rinayanthi Pande Made Krisna Angga Wijaya Putu Chindy Laeryancia Devanda Putu Intan Anta Sari Putu Ryan Dharma Putra Sudjana, I Made Sukaarnawa, I Gusti Made Suryathi, Wayan Wijaya, Nyoman Surya