AbstractThis study aims to determine the implementation of the parenting program in terms of the SWOT analysis in East Pontianak Kindergarten (TK). Using a quantitative approach with the form of descriptive research. The sample in this study was 14 kindergartens in East Pontianak. Data collection techniques used are indirect communication techniques, direct communication techniques and documentary techniques. This research data collection tool in the form of questionnaires, interviews, and documents. Data collection instrument used in the form of a questionnaire of 41 items with two alternative answers and interview instruments along with the data. Based on the results of the data, the research shows that the implementation of parenting programs in TK Pontianak Timur has the greatest strengths, namely the responsibilities and policies of the TK head and good relations between educators and education personnel with a percentage of 100%, the biggest weakness is the lack of active involvement of educators and educators with a percentage of 100%, the greatest opportunities or expectations are good relations between kindergartens and parents, support in the form of parental activity, the alignment of children's education at home and children in kindergarten, as well as the role of professional institutions in the delivery of material with a percentage of 100% , and the biggest threat is a poor relationship and the lack of support in the form of parental activity in the implementation of the parenting program, which is 100%. Thus included in the category of High (66.66% - 100%).Keywords : Parenting, Program, SWOT.