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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Komunikasi Pembangunan Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM]
Sutisna Riyanto
Bogor Agricultural University
Agriculture, Biological Sciences & Forestry Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Efektivitas Bauran Komunikasi Pemasaran Taman Wisata Alam Pananjung, Kecamatan Pangandaran, Kabupaten Pangandaran, Jawa Barat Fenny Istiana; Sutisna Riyanto
Jurnal Komunikasi Pembangunan Vol. 16 No. 1 (2018): Februari 2018
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.477 KB) | DOI: 10.46937/16201825127

Abstract

The success of ecotourism in area depends on how big and incessant the marketing communication activities undertaken by the local government and related parties. Effective marketing communication is important aspect of the overall marketing mission as well as the determinant of successfull marketing. The purpose of this research is to analyze the form of marketing communication mix, to analyze the effectiveness of marketing communication mix on cognitive, affective, and conative aspects, to analyze the relationship between visitor characteristics and marketing communication mix with marketing communication effectivity. The research method used is quantitative research supported by qualitative data. The result of the research shows that there is a significant correlation between the visitor characteristic in the age with the effectiveness of the marketing communication mix on the affective aspect and visitor characteristics on income level with the effectiveness of the marketing communication mix on the affective and conative aspects.
Tingkat Literasi Media Remaja Desa dalam Pemanfaatan Internet Rully Novianti; Sutisna Riyanto
Jurnal Komunikasi Pembangunan Vol. 16 No. 2 (2018): Juli 2018
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.974 KB) | DOI: 10.46937/16201825628

Abstract

The development of Information and Communication Technology (ICT) is increasing rapidly, causing the internet utilization patterns become more varied, both for positive purposes and negative purposes. In order to avoid the negative effects of the internet, media literacy is required for internet users. The purpose of this research is to analyze the influence of respondent's characteristic to the media literacy level of young villager and to analyze the correlation between media literacy level of young villager and the utilization of internet by using 45 members of Cibanteng Village’s youth organization as respondents. This research is conducted by using quantitative approach supported by qualitative data. The results of this study indicate that there are respondent’s characteristics that significantly influence media literacy’s level of young villager and media literacy’s level of young villager significantly related with internet utilization.
Efektivitas Instagram sebagai Media Informasi dalam Promosi Wisata Panorama Pabangbon Leuwiliang Bogor, Jawa Barat Naura Cantika; Sutisna Riyanto
Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] Vol. 6 No. 2 (2022): April
Publisher : Departemen Sains Komunikasi dan Pengembangan Masyarakat, Fakultas Ekologi Manusia, IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jskpm.v6i2.722

Abstract

Kemampuan media sosial untuk mengirim pesan, dapat dimanfaatkan sebagai media promosi suatu produk atau jasa. Tempat Wisata Panorama Pabangbon merupakan kawasan wisata yang berbasis masyarakat, memanfaatkan media sosial Instagram sebagai promosi. Promosi ini dilakukan untuk memberi informasi, berkomunikasi dan menarik perhatian pengunjung. Tujuan penelitian ini adalah menganalisis hubungan antara terpaan media dengan efektivitas informasi pada Instagram Wisata Panorama Pabangbon, serta menganalisis hubungan antara efektivitas informasi dengan perilaku berwisata. Penelitian ini menggunakan pendekatan kuantitatif dengan cara survei pada 30 orang responden. Hasil dari penelitian ini mengungkapkan bahwa Instagram efektif sebagai media promosi akan tetapi disertai dengan informasi yang lengkap, jelas, sopan dan benar sehingga meningkatkan aktivitas pengunjung dalam berwisata, dan terpaan media terbukti berhubungan kuat dengan efektivitas informasi karena dapat meningkatkan kesadaran dan pengetahuan.
Co-Authors . Dahri Adi Firmansyah Amiruddin Saleh Fadillah, Muhammad Rezky Fenny Istiana Givary Apriman Zulkarnaen Givary Apriman Zulkarnaen, Givary Apriman Meta Meidina Risanti Muhammad Rezky Fadillah Mulqi, Aulia Naura Cantika Putri Eksanika Putri Eksanika, Putri R Givary Apriman Z Rully Novianti Sumardjo Sumardjo