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All Journal Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Pengabdian kepada Masyarakat Dewantara
Sari Surya
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Computer Science & IT Medicine & Pharmacology Social Sciences Other

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Pengembangan Pemasaran untuk Meningkatkan Kinerja Usaha Rakik Azizah di Kota Padang Ratni Prima Lita; Agriqisty Agriqisty; Hendra Lukito; Yanti Yanti; Sari Surya; John Edwar; Laela Susdiani; Valeny Suryaningsih; Danny Hidayat
Warta Pengabdian Andalas Vol 27 No 4 (2020)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.27.4.289-295.2020

Abstract

Community Service Activities in Rakik Azizah in Padang City are carried out to identify and solve problems faced by owners in managing and developing Rakik Azizah's. Some of the problems faced by the owner are related to obtaining business licenses, managing business finances, using packaging and marketing. The technique used in carrying out this service activity is through counseling and assistance for the owner of Rakik Azizah. Counseling was carried out during the period the activities were carried out at the Management Department, Universitas Andalas. This extension activity will be followed by demonstration and practice as well as consultation during the period of service to better provide understanding and application of the materials provided in the extension activities that have been carried out. Furthermore, mentoring activities carried out using the vocational method where the community service activity team directly accompanies the operational activities of Rakik Azizah's at the operational location of the business. The activity results are files to administer IPRT, Packaging with attractive labels and increased on line marketing.
Penerapan Inovasi Produksi pada Sulaman Kapalo Samek Hasanah di Kota Bukittinggi Ma'ruf Ma'ruf; Ratni Prima Lita; Verinita Verinita; Sari Surya; Budi Rahmadya
Warta Pengabdian Andalas Vol 28 No 4 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.28.4.554-561.2021

Abstract

Embroidery is one of the superior products of the tourist city of Bukittinggi, West Sumatra. The classic industrial problems of artisans are low production capabilities and lack of innovation. This is exacerbated by the decreasing number of artisans and production systems that is still carried out traditionally. The application of product innovation in the Kapalo Samek Embroidery Group is carried out by a combination of recruitment programs for new craftsmen through training and training in motif design, both manual and digital, as well as registration of motif designs as Intellectual Property Rights (IPR). This activity has succeeded in recruiting 60 new craftsmen, and 25% of them have been able to produce standard embroidery within two months. Furthermore, craftsmen also have knowledge and skills in improving the quality of motif designs and being able to use Adobe Photoshop software to produce new designs. As a work of art, the design of the motif created has been registered by the craftsmen to obtain IPR. The results of this activity were believed to have strengthened the capacity of the artisan groups to increase production and impact their economic conditions.
PENGUATAN RENCANA BISNIS BADAN USAHA MILIK NAGARI (BUMNAG) KENAGARIAN ALAHAN PANJANG Agriqisthi Agriqisthi; Arief Prima Johan; Eri Besra; Sari Surya; Hendra Lukito
Jurnal Pengabdian kepada Masyarakat DEWANTARA Vol 5 No 2 (2022): Jurnal Pengabdian kepada Masyarakat DEWANTARA
Publisher : Lembaga Penelitian dan Pengabdian Pada Masyarakat Universitas Tamansiswa Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31317/jpmd.v5i2.821

Abstract

Perencanaan bisnis merupakan hal yang penting dimiliki oleh BUMNag Alahan Panjang. Gagasan BUMNag Alahan Panjang untuk bersinergi bersama masyarakat dalam hal memenuhi kebutuhan masyarakat, mengelola aset nagari, pengelolaan secara mandiri dan meningkatkan potensi ekonomi Alahan Panjang. Identifikasi masalah BUMNag Alahan Panjang adalah belum memiliki perencanaan pengembangan bisnis, belum menentukan bentuk bisnis yang akan dijalankan, bagaimana kelembagaan BUMNag Alahan Panjang dan implementasi digitasilasi. Adapun solusi yang ditawarkan dalam kegiatan ini adalah menentukan rencana pengambangan bisnis dan bentuk bisnis yang akan dijalankan, menentukan kelembagaan, serta memformulasikan bentuk digitalisasi yang tepat digunakan. Bentuk kegiatan pengabdian masyarakat dilakukan berdasarkan metode ceramah, metode FGD, metode diskusi dan metode konsultasi bisnis. Luaran dari kegiatan ini adalah terentuknya kerjasama antara pengelola BUMNag dengan Jurusan Manajemen, identifikasi masalah, dan menentukan gambaran perencanaan pengembangan BUMNag Alahan Panjang.
Co-Authors Agriqisthi Agriqisthi Agriqisty Agriqisty Arief Prima Johan Budi Rahmadya Danny Hidayat Eri Besra Hendra Lukito John Edwar Laela Susdiani Ma'ruf Ma'ruf Ratni Prima Lita Valeny Suryaningsih Verinita, Verinita Yanti Yanti