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I Ketut Suja
Politeknik Negeri Bali
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Journal : Journal of Business Management Education (JBME)

 1 
Analysis of Guest Satisfaction Level in Increasing Guest Intend to Recommend at Renaissance Bali Uluwatu Resort & Spa Ni Kadek Sita Junika Dewi; I Nyoman Winia; I Ketut Suja; Elvira Septevany
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.36419

Abstract

This study aims to determine the level of guest satisfaction and the efforts of Renaissance Bali Uluwatu Resort Spa in increasing guest's intend to recommend. As for implementing these objectives, the population in this study was guests who have stayed at the Renaissance Bali Uluwatu Resort Spa and the samples in this study were 50 survey e-mail using purposive sampling technique with descriptive statistical analysis techniques. The data used in this study is secondary data obtained from the results of the survey e-mail. The results obtained from this study are guests who intend to recommend have an average score of 8.7. It means that guests are very likely to recommend hotels, while the guest satisfaction variable has an average score of 9 which guests are very satisfied with the hotel. The efforts made by Renaissance Bali Uluwatu Resort Spa in increasing guest intent to recommend providing extraordinary services, lowering prices, providing facilities as offered, and simplifying the check-in process. The results show to increasing guests intend to recommend, Renaissance Bali Uluwatu Resort Spa makes satisfaction indicators as a standard for all staff so guests intend to recommend can be developed.
Co-Authors Adryansyah Pakpahan Elvira Septevany Gede Indrawan Gede Rasben Dantes I Gusti Agung Bagus Mataram I Gusti Agung Mas Krisna Komala I Gusti Agung Mas Krisna Komala Sari I Ketut Suarja I Made Bayu Kusuma I Nyoman Winia I Wayan Budi Sentana I Wayan Candra Winetra I Wayan Chandra Winetra Kadek Cahya Dewi Ni Kadek Anik Evryastuti Ni Kadek Sita Junika Dewi Ni Ketut Bagiastuti Ni Luh Eka Armoni Ni Made Ernawati Ni Made Sudarmini Ni Nyoman Triyuni Ni Putu Sri Devi Wahyuniati Ni Wayan Wahyu Astuti Ni Wayan Wisswani