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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Informasi dan Teknologi Jurnal Pendidikan dan Kewirausahaan Insan Cita Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN, SAINS DAN TEKNOLOGI Mabsya: Jurnal Manajemen Bisnis Syariah
Mohamad Afan Suyanto
Universitas Gorontalo
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Mathematics Public Health Social Sciences Other

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Journal : Mabsya: Jurnal Manajemen Bisnis Syariah

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Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo Mohamad Afan Suyanto; Muh Akmar M; Deby Rita Karundeng
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 3 No. 1 (2021): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.044 KB) | DOI: 10.24090/mabsya.v3i1.4746

Abstract

The research aims to determine the effect of: Promotion Mix on Purchasing Decisions, Prices on Purchasing Decisions, Product Display on Purchasing Decisions, Service Quality on Purchasing Decisions at Anugerah Farma Pharmacy in Gorontalo City and to determine the Effect of Promotion Mix, Price, Product Display and Service Quality on Purchasing Decision at Anugerah Farma Pharmacy in Gorontalo City This research approach is a qualitative descriptive approach. This type of research is a survey, namely analyzing the facts that support the information needed to support the research discussion, in solving and answering the main problems posed. The data were obtained through distributing questionnaires, then the data were analyzed descriptively and multiple regression analysis. The results showed that partially the promotion mix had a positive and significant effect on purchasing decisions. Price has a positive and insignificant effect on the decision. Product display has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy and simultaneously the promotion mix, price, product display and service quality have a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy, Gorontalo City.
Co-Authors Ayub Rasid Dadang Suhardi Deby Rita Karundeng Donny Dharmawan Luh Komang Candra Dewi Meioon Ibrahim Muh Akmar M Saiful Hunta Silvia Ekasari Yusniarti Mustafa