Article Per Year (5 Year)
p-Index From 2019 - 2024
3.856
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Informasi dan Teknologi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multicience JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Malcom: Indonesian Journal of Machine Learning and Computer Science Innovative: Journal Of Social Science Research Jurnal Ekonomi dan Bisnis INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Manajemen Pendidikan Islam International Journal of Social and Education (INJOSEDU)
Silvia Ekasari
STIE Manajemen Bisnis Indonesia
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 28 Documents
Search

 1   2   3 
THE INFLUENCE OF PRODUCT BRAND, QUALITY, AND PACKAGING ON CUSTOMER RESPONSE AND THE IMPLICATIONS ON THE LOYALTY OF MINIMARKETMINIMARKET MUSLIM CONSUMERS: SYSTEMATIC REVIEWS SILVIA EKASARI
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 2 No. 11 (2022): INTERNATIONAL JOURNAL OF MULTISCIENCE - FEBRUARI, 2022 EDITION
Publisher : CV KULTURA DIGITAL MEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This economic business study aimed to identify brands' influence, product quality, and packaging on customer responses and implications for Muslim consumer loyalty in Minimarket. For this reason, we first collect data related to the above issues from various online data sources such as data sources based on Google Scholar publications, Google Docs, and other sources of academic literature. After that, we continue with the analysis to get answers to the problems of this study. Data analysis started from a preliminary reading of the literature and connected with questions. Then analysis and in-depth interpretation are continued to get answers as the findings of this study. We selected secondary data according to the systematic review design model. Then we continue writing a report in a qualitative descriptive form with the principles of validity and reliability. Considering existing data, we report a very close influence between brand, quality, and product packaging on the response of Muslim customers, which lately has become a shopping trend among Muslim consumers.
Understanding of Real Estate investment Risk and Opportunity (Study Business and Economic Management) Gunawan Widjaja; Silvia Ekasari; Hotmaria Hertawaty Sijabat; Nurwita Nurwita; Prasetyono Hendriarto
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3259

Abstract

Understanding the risks and opportunities in real estate investing is an exciting study for academic purposes and business applications in the field. The author believes that this question is very relevant to be discussed to understand the opportunities and risks if someone wants to run a property business, which is a very lucrative business opportunity. To complete the discussion of this theme, we have conducted a series of electronic data searches on several publication databases, journals, books, and websites that actively discuss the risks and opportunities of investing in real estate, both nationally and internationally. We cannot describe the data validly and adequately if we do not do an in-depth study first, involving a data coding system and a thorough evaluation to get data findings that can answer. We carried out data published in the last ten years from 2010 to 2021, considering that today's data is so fast that it continues to change and evolve. Based on the phenomenological study we saw from the extensive data exploration. We found several points which in general were understanding the opportunities of the risk of investing in property, so based on this discussion, we can conclude that the opportunity is this considering that property is a business that never runs out and cannot be as easy as others are in motion and the sale and purchase, they only need to maintain, and the risk will usually occur if mismanagement and natural disasters such as floods and fires, the rest of the property business opportunities are indeed very promising. Thus, this finding should be a complement to the same studies.
Analisis Peningkatan Customer Satisfaction Pelanggan Indihome Melalui Service Quality Dan Brand Image Silvia Ekasari; Hendy Tannady; Erwin Gunawan; Irma M Nawangwulan; Samuel PD Anantadjaya
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5280

Abstract

The purpose of this study was to determine the impact of the influence of brand image and service quality on customersatisfaction in Indihome North Jakarta area. The number of samples was 167 respondents using multiple linearregression sampling method. Using the IBM SPSS Statistics 25 program for multiple linear regression analysis. This studyuses a quantitative method through a questionnaire survey distributed from google form. The results in the study can beseen that each independent variable has a positive and significant effect on customer satisfaction in the Indihome NorthJakarta area partially. Keywords: Brand Image, Service Quality, Customer Satisfaction
The Analysis Effect of International Price, GDP, Land Area and Substitutional Price on Export Volume of Indonesian Palm Oil Uli Wildan Nuryanto; Silvia Ekasari; Muhammad Asir; Mihel Tuatfaru; Ferly Agustina Sairmaly
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 1 (2023): Februari 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i1.906

Abstract

The objective of this study is determine and analyse effect of international price, GDP, land area and substitutional price on export volume of Indonesian Palm Oil. The data that the authors use in this study are secondary data types in the form of a 33-year time series, starting in 1986-2018. Secondary data were obtained from the Central Bureau of Statistics, the Directorate General of Plantations, the World Bank, UN Comtrade, the IMF, the US Department of Agriculture, several literatures, and sites related to research. The data analysis that the authors used in this study was by using the Error Correction Model (ECM) method with the analysis tool used to process the data, namely eviews 8. In this study, the data were obtained by means of documentation, namely, data collection was carried out in the classification category of written data that related to research problems from various sources, including books, journals, and existing publication websites. The conclusion from this study is that the variable land area has a significant positive effect on the volume of Indonesian palm oil exports to India for the 1986–2018 period in the short and long term. This result is in accordance with the hypothesized hypothesis. International price variables have a significant negative effect on the volume of Indonesian palm oil exports to India for the 1986–2018 period in both the short and long terms.
The Effect of Motivation, Competence and Organizational Commitment on Performance of Employees in Food and Beverage Manufacturing Company Silvia Ekasari; Hartanto; Efin Shu; Yahya; Roy Setiawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1194

Abstract

This study intends to examine and determine the impact of organizational commitment as an intervening variable on employee performance at one food and beverage company. In order to sample, permanent workers were given questionnaires using the Likert scale and one of the non-probability sampling approaches, known as saturation sampling. The SPSS application's route analysis is used in the data analysis process. There are two sub-structures in the research findings. In Sub-structure I, it is demonstrated that organizational commitment is significantly influenced by motivation, that it is not significantly influenced by human resource competence, and that it is significantly influenced concurrently by both motivation and human resource competence. According to Sub-Structure II, employee performance is significantly influenced by motivation, human resource competencies, organizational commitment, and employee performance. Additionally, employee performance is significantly influenced simultaneously by motivation, human resource competencies, and organizational commitment.
The Impact Analysis of E-Commerce Usage on Behavior Changes of Shopee Customers in Indonesia Silvia Ekasari; Yusi Faizathul Octavia; Y. R. Satato; Ratnawita; Putri Ekaresty Haes
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1476

Abstract

The purpose of this study was to determine the impact of e-commerce on changes in habits and consumptive behavior among online buyers. The research method used is qualitative research, with data collection techniques through in-depth interviews with ten informants consisting of students and employees who have shopped online at least once a month. The results of the study show that the presence of various e-commerce platforms in Indonesia influences the changing patterns of people's shopping in this digital era. Consumer trust in e-commerce exists because the hopes and expectations that exist in the community as online buyers can be realized. The existence of various e-commerce sites in Indonesia has an influence on people's shopping habits. In addition, the influence of product advertisements, flash sales, free shipping, and discounts makes people, as consumers, continuously want to shop online, resulting in a consumptive lifestyle. In line with Baudrillard's consumptive theory, consumers in e-commerce shop no longer because of use value or exchange value but because there is a sign value attached to the product. So that people no longer buy goods to fulfill their daily needs but to fulfill their desires and to improve their image, lifestyle, and social status in society.
Analysis of The Influence of Customer Satisfaction, Experiental Marketing and Product Quality on Loyalty of Uniqlo Customers Anton Yuliansyah; Silvia Ekasari; Endang Meliani; Hery Purnomo; Musran Munizu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1514

Abstract

This study intends to examine how product quality and experiential marketing affect customer loyalty and consumer happiness. A quantitative analysis method was employed in the analysis. the Likert scales. The path analysis approach is the one the author used to process the data. Purposive sampling was used in this investigation, and the sample size was 100 respondents. The information gathered is primary information, the outcome of respondents' responses to the questionnaires that were delivered. The findings indicated that the experiential marketing variable had a significant impact on customer satisfaction, that product quality variables significantly influenced customer satisfaction variables, that experiential marketing variables and product quality also had a significant impact on customer satisfaction variables, and that customer loyalty variables were significantly influenced by both of these variables.
Understanding Islamic Education Management in Digital Era: What Experts Say Silvia Ekasari; Sardjana Orba Manullang; Abdul Wahab Syakhrani; Husna Amin
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol 6 No 1 (2021): Islamic Education Management
Publisher : Program Studi Manajemen Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndh.v6i1.1336

Abstract

Since technology changed the world, all business activities have changed completely, especially in developed countries significantly. As a result, state leaders adopted a policy that had never happened, namely the application of technology in all fields so that almost all activities in the world used technology to continue activities even though they were not fully ready. Likewise, by incorporating technology into education, which is now increasingly digital, the education industry can continue to be sustainable, more affordable, and achieve maximum goals. In particular, this study wants to understand the application of technology in Islamic education governance. For this reason, our data search efforts are carried out with electronic assistance, Google Scholar, in other applications. Our analysis then involves coding the system, evaluating, and interpreting the data in depth to produce valid and reliable findings. We conducted this study in a qualitative data review design on publications published from 2010 to 2021 to find the most recent data. Based on the discussion of the findings data, it can be concluded that these findings have answered several questions, including that the management of Islamic education institutions appreciates and appreciates the use of digital technology or websites in graduate preparation programs that have the same knowledge and upskills balance between the interests of the world and the preparation for the hereafter.
Analysis of The Influence of Perceived Compatibility, Perceived Ease of Use and Perceived Usefulness on Intention to Use Mobile Banking Digital Transaction Services of Banking Customers Nurhasanah Nurhasanah; Ansir Launtu; Donny Dharmawan; Silvia Ekasari; Puwanti
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.432

Abstract

Among Asian nations, Indonesia is ranked fifteenth for internet usage. There are currently over two million mobile application subscribers of the bank taken in this study, a 80% rise since the beginning of 2021. The purpose of this study is to ascertain the degree to which consumer decisions about mobile banking are influenced by the Technology Acceptance Model (TAM) hypothesis. Descriptive analysis with a quantitative approach is used in this study. Utilizing the dimensions and indicators of each variable, data analysis is performed by determining the degree to which the independent variables—perceived ease of use, perceived usefulness, perceived risk, and perceived compatibility—have an impact on the dependent variable, or consumer decisions. Multiple regression analysis is used in this work. Because of the study's noteworthy findings, Ha is accepted and H0 is denied. The findings indicated that the decision to utilize mobile banking is somewhat influenced by perceived ease of use. The decision to adopt mobile banking is influenced in part by perceived utility. One factor influencing the choice to adopt mobile banking is perceived risk. The choice to utilize mobile banking is somewhat influenced by perceived compatibility. The choice to utilize mobile banking is simultaneously influenced by perceptions of compatibility, risk, utility, and convenience of use.
Analysis of the Influence of Digital Information Quality, Technology Performance Expectancy, Technology Effort Expectancy, Price Value and Social Influence on Intention to Use Coffee Shop Mobile Application Syailendra Reza Irwansyah Rezeki; Donny Dharmawan; Lalang Saksono; Silvia Ekasari; Abdurohim
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.434

Abstract

The Purpose Of This Study Is To Examine How Factors Such As Pricing Value, Habit, Social Influence, Performance Expectancy, Information Quality, And Facilitating Conditions Affect Users' Ongoing Intention To Use Mobile Apps. Researchers Employed A Single Cross-Sectional Design For Data Gathering In This Study, Utilizing A Conclusive Descriptive Research Approach. Mobile Application Users Made Up The Study's Population. Thus, Judgmental Sampling Will Be The Type Of Sampling And Non-Probability Sampling Will Be The Technique Employed. In This Study, 100 Respondents Made Up The Sample. Multiple Linear Regression Analyses Are Used In This Research To Examine Hypotheses. The Continual Intention To Utilize Is Unaffected By The Information Quality Variable. Continuous Intention To Use Is Not Influenced By The Performance Expectation Variable. Continuous Intention To Use Is Not Influenced By The Effort Expectancy Variable. The Ongoing Intention To Use Is Unaffected By The Social Impact Variable. Continuous Intention To Use Is Influenced By The Facilitating Conditions Variable. The Ongoing Intention To Utilize Is Independent Of The Trust Variable. The Ongoing Intention To Use Is Influenced By The Price-Value Variable. The Continuous Intention To Use Is Influenced By The Habit Variable.
Co-Authors Abdul Wahab Syakhrani Abdurohim Abdurohim Abdurohim Abdurohim Adih Supriadi Akbar Tanjung Al-Amin Ani Kusumaningsih Anton Yuliansyah Arnes Yuli Vandika Bahtiar Efendi Bahtiar Efendi Dadang Suhardi Dakwan Soaloon Harahap Desman Serius Nazara Dinda Ayu Izmi Djakasaputra, Arifin Donny Dharmawan Eliagus Telaumbanua Emma Budi Sulistiarini Endang Meliani Erina Alimin Erwin Gunawan Esti Nur Wakhidah Eva Yuniarti Utami Farida Asy'ari Fenny Noor Salam Feriyadin Feriyadin Ferly Agustina Sairmaly Frans Sudirjo Frans Sudirjo Gunawan Widjaja Hadenan Towpek Hartanto Haryanto Hendy Tannady Henny Noviany Hery Erdi HERY PURNOMO Husna Amin Ibrahim Sagio Ignatius Septo Pramesworo Indra Sani Irma M Nawangwulan Iwan Kusnadi Lalang Saksono LAUNTU, ANSIR Loso Judijanto Lucky Mahesa Yahya Luh Komang Candra Dewi Mihel Tuatfaru Mohamad Afan Suyanto Muhammad Asir Musran Munizu Nenden Hendayani Nurhasanah Nurhasanah Nurwita Nurwita Prasetyono Hendriarto Putri Ekaresty Haes Putu Agus Eka Rismawan Puwanti Ratnawita Roy Setiawan Samuel PD Anantadjaya Sardjana Orba Manullang SETIAWAN JODI, I WAYAN GEDE ANTOK Shu, Efin Sidderatul Akbar Sijabat, Hotmaria H Syailendra Reza Irwansyah Rezeki Tanti Widia Nurdiani Teguh Prakoso Titis Nistia Sari Uli Wildan Nuryanto Y. R. Satato Yahya Yusi Faizathul Octavia Zainal Arifin Zunan Setiawan