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All Journal Journal of Economic, Bussines and Accounting (COSTING) Edumaspul: Jurnal Pendidikan Jurnal Informasi dan Teknologi International Journal of Economics Development Research (IJEDR) Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multicience JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Innovation Research and Knowledge Malcom: Indonesian Journal of Machine Learning and Computer Science Innovative: Journal Of Social Science Research Jurnal Ekonomi dan Bisnis INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Manajemen Pendidikan Islam International Journal of Social and Education (INJOSEDU)
Silvia Ekasari
STIE Manajemen Bisnis Indonesia
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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DEVELOPMENT OF LEARNING MODULES BASED ON PROJECT BASED-LEARNING TO IMPROVED STUDENT’S ABILITIES TO SPEAK ENGLISH SILVIA EKASARI
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 03 (2020): INTERNATIONAL JOURNAL OF MULTISCIENCE -JUNE EDITION
Publisher : CV KULTURA DIGITAL MEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is to design an English based learning module for project-based learning. Teaching material and training assignments are provided, designed for English subjects so that they are easy for students to understand and the context is adapted to students' daily lives. This approach is expected to enable students to improve their cognitive and psychomotor levels in English language learning and focus on how to observe and understand the modules presented. The development model uses the ADDIE model. The development procedures carried out following the ADDIE design, the steps are: 1. Analysis; 2. Design (design); 3. Development (development); 4. Implementation (implementation); 5. Evaluation (evaluation). Module development by showing the existing criteria and procedures is quite effective. Teachers and students at the time of the field test gave a positive assessment of the learning modules that were developed. Based on the test results it can be concluded that both the results of expert validation and field trials that the quality of the Project Based-Learning English Based Learning Module is good and very effective for increasing the cognitive and psychomotor levels of students
THE INFLUENCE OF PRODUCT BRAND, QUALITY, AND PACKAGING ON CUSTOMER RESPONSE AND THE IMPLICATIONS ON THE LOYALTY OF MINIMARKETMINIMARKET MUSLIM CONSUMERS: SYSTEMATIC REVIEWS SILVIA EKASARI
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 2 No. 11 (2022): INTERNATIONAL JOURNAL OF MULTISCIENCE - FEBRUARI, 2022 EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

This economic business study aimed to identify brands' influence, product quality, and packaging on customer responses and implications for Muslim consumer loyalty in Minimarket. For this reason, we first collect data related to the above issues from various online data sources such as data sources based on Google Scholar publications, Google Docs, and other sources of academic literature. After that, we continue with the analysis to get answers to the problems of this study. Data analysis started from a preliminary reading of the literature and connected with questions. Then analysis and in-depth interpretation are continued to get answers as the findings of this study. We selected secondary data according to the systematic review design model. Then we continue writing a report in a qualitative descriptive form with the principles of validity and reliability. Considering existing data, we report a very close influence between brand, quality, and product packaging on the response of Muslim customers, which lately has become a shopping trend among Muslim consumers.
Understanding of Real Estate investment Risk and Opportunity (Study Business and Economic Management) Gunawan Widjaja; Silvia Ekasari; Hotmaria Hertawaty Sijabat; Nurwita Nurwita; Prasetyono Hendriarto
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3259

Abstract

Understanding the risks and opportunities in real estate investing is an exciting study for academic purposes and business applications in the field. The author believes that this question is very relevant to be discussed to understand the opportunities and risks if someone wants to run a property business, which is a very lucrative business opportunity. To complete the discussion of this theme, we have conducted a series of electronic data searches on several publication databases, journals, books, and websites that actively discuss the risks and opportunities of investing in real estate, both nationally and internationally. We cannot describe the data validly and adequately if we do not do an in-depth study first, involving a data coding system and a thorough evaluation to get data findings that can answer. We carried out data published in the last ten years from 2010 to 2021, considering that today's data is so fast that it continues to change and evolve. Based on the phenomenological study we saw from the extensive data exploration. We found several points which in general were understanding the opportunities of the risk of investing in property, so based on this discussion, we can conclude that the opportunity is this considering that property is a business that never runs out and cannot be as easy as others are in motion and the sale and purchase, they only need to maintain, and the risk will usually occur if mismanagement and natural disasters such as floods and fires, the rest of the property business opportunities are indeed very promising. Thus, this finding should be a complement to the same studies.
Analisis Peningkatan Customer Satisfaction Pelanggan Indihome Melalui Service Quality Dan Brand Image Silvia Ekasari; Hendy Tannady; Erwin Gunawan; Irma M Nawangwulan; Samuel PD Anantadjaya
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5280

Abstract

The purpose of this study was to determine the impact of the influence of brand image and service quality on customersatisfaction in Indihome North Jakarta area. The number of samples was 167 respondents using multiple linearregression sampling method. Using the IBM SPSS Statistics 25 program for multiple linear regression analysis. This studyuses a quantitative method through a questionnaire survey distributed from google form. The results in the study can beseen that each independent variable has a positive and significant effect on customer satisfaction in the Indihome NorthJakarta area partially. Keywords: Brand Image, Service Quality, Customer Satisfaction
The Analysis Effect of International Price, GDP, Land Area and Substitutional Price on Export Volume of Indonesian Palm Oil Uli Wildan Nuryanto; Silvia Ekasari; Muhammad Asir; Mihel Tuatfaru; Ferly Agustina Sairmaly
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 1 (2023): Februari 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i1.906

Abstract

The objective of this study is determine and analyse effect of international price, GDP, land area and substitutional price on export volume of Indonesian Palm Oil. The data that the authors use in this study are secondary data types in the form of a 33-year time series, starting in 1986-2018. Secondary data were obtained from the Central Bureau of Statistics, the Directorate General of Plantations, the World Bank, UN Comtrade, the IMF, the US Department of Agriculture, several literatures, and sites related to research. The data analysis that the authors used in this study was by using the Error Correction Model (ECM) method with the analysis tool used to process the data, namely eviews 8. In this study, the data were obtained by means of documentation, namely, data collection was carried out in the classification category of written data that related to research problems from various sources, including books, journals, and existing publication websites. The conclusion from this study is that the variable land area has a significant positive effect on the volume of Indonesian palm oil exports to India for the 1986–2018 period in the short and long term. This result is in accordance with the hypothesized hypothesis. International price variables have a significant negative effect on the volume of Indonesian palm oil exports to India for the 1986–2018 period in both the short and long terms.
The Effect of Motivation, Competence and Organizational Commitment on Performance of Employees in Food and Beverage Manufacturing Company Silvia Ekasari; Hartanto; Efin Shu; Yahya; Roy Setiawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1194

Abstract

This study intends to examine and determine the impact of organizational commitment as an intervening variable on employee performance at one food and beverage company. In order to sample, permanent workers were given questionnaires using the Likert scale and one of the non-probability sampling approaches, known as saturation sampling. The SPSS application's route analysis is used in the data analysis process. There are two sub-structures in the research findings. In Sub-structure I, it is demonstrated that organizational commitment is significantly influenced by motivation, that it is not significantly influenced by human resource competence, and that it is significantly influenced concurrently by both motivation and human resource competence. According to Sub-Structure II, employee performance is significantly influenced by motivation, human resource competencies, organizational commitment, and employee performance. Additionally, employee performance is significantly influenced simultaneously by motivation, human resource competencies, and organizational commitment.
ANALYSIS OF FACTORS AFFECTING UNEMPLOYMENT RATE IN NORTH SUMATRA PROVINCE Stellamaris Metekohy; Silvia Ekasari; Anton Yuliansyah; Aminah Lubis; Nur Jannah Nasution
Journal of Innovation Research and Knowledge Vol. 3 No. 3: Agustus 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i3.6346

Abstract

This study aims to determine and analyze factors affecting unemployment rate in North Sumatra Province. This type of research uses quantitative research. Secondary data is sourced from the official publication of the Central Bureau of Statistics for North Sumatra Province. The observation period of this study is from 2000 to 2022. Hypothesis testing using partial test. The results show that investment has a positive and significant effect on unemployment rate in North Sumatra Province. Inflation has a positive and significant effect on unemployment rate in North Sumatra Province.
The Impact Analysis of E-Commerce Usage on Behavior Changes of Shopee Customers in Indonesia Silvia Ekasari; Yusi Faizathul Octavia; Y. R. Satato; Ratnawita; Putri Ekaresty Haes
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1476

Abstract

The purpose of this study was to determine the impact of e-commerce on changes in habits and consumptive behavior among online buyers. The research method used is qualitative research, with data collection techniques through in-depth interviews with ten informants consisting of students and employees who have shopped online at least once a month. The results of the study show that the presence of various e-commerce platforms in Indonesia influences the changing patterns of people's shopping in this digital era. Consumer trust in e-commerce exists because the hopes and expectations that exist in the community as online buyers can be realized. The existence of various e-commerce sites in Indonesia has an influence on people's shopping habits. In addition, the influence of product advertisements, flash sales, free shipping, and discounts makes people, as consumers, continuously want to shop online, resulting in a consumptive lifestyle. In line with Baudrillard's consumptive theory, consumers in e-commerce shop no longer because of use value or exchange value but because there is a sign value attached to the product. So that people no longer buy goods to fulfill their daily needs but to fulfill their desires and to improve their image, lifestyle, and social status in society.
Analysis of The Influence of Customer Satisfaction, Experiental Marketing and Product Quality on Loyalty of Uniqlo Customers Anton Yuliansyah; Silvia Ekasari; Endang Meliani; Hery Purnomo; Musran Munizu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1514

Abstract

This study intends to examine how product quality and experiential marketing affect customer loyalty and consumer happiness. A quantitative analysis method was employed in the analysis. the Likert scales. The path analysis approach is the one the author used to process the data. Purposive sampling was used in this investigation, and the sample size was 100 respondents. The information gathered is primary information, the outcome of respondents' responses to the questionnaires that were delivered. The findings indicated that the experiential marketing variable had a significant impact on customer satisfaction, that product quality variables significantly influenced customer satisfaction variables, that experiential marketing variables and product quality also had a significant impact on customer satisfaction variables, and that customer loyalty variables were significantly influenced by both of these variables.
ANALYSIS OF THE EFFECT OF SALES PROMOTION, CUSTOMER SATISFACTION AND PRODUCT INNOVATION ON CUSTOMER LOYALTY OF DIGITAL WALLET SERVICES Muthi’atul Khasanah; M. Wahab Khasbulloh; Silvia Ekasari; Muammar Afif Al Qusaeri; Slamet Riyadi
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1758

Abstract

In particular, factors including product innovation, sales promotion, and customer happiness that have an impact on customer loyalty are the focus of this study. Purposive sampling was used in this study's data collecting process. This survey had 129 respondents in total. A questionnaire that has previously undergone validity and reliability testing was used to obtain the data. Multiple linear regression analysis was used to analyse the survey findings. The Sequential Explanatory Combination Method is used in this kind of study. According to the analysis's findings, customer contentment, sales promotions, and product innovation all have an impact on a customer's loyalty. Customer happiness, product innovation, and marketing all have an impact on a customer's loyalty.
Co-Authors Aat Ruchiat Nugraha Aat Ruchiat Nugraha Abdul Wahab Syakhrani Abdurohim Abdurohim Adih Supriadi Akbar Tanjung Al-Amin Aminah Lubis Ani Kusumaningsih Anton Yuliansyah Anton Yuliansyah Arnes Yuli Vandika Bahtiar Efendi Bahtiar Efendi Dadang Suhardi Dakwan Soaloon Harahap Desman Serius Nazara Dinda Ayu Izmi Djakasaputra, Arifin Donny Dharmawan Eliagus Telaumbanua Emma Budi Sulistiarini Endang Meliani Erina Alimin Erwin Gunawan Esti Nur Wakhidah Eva Yuniarti Utami Farida Asy'ari Fenny Noor Salam Feriyadin Feriyadin Ferly Agustina Sairmaly Frans Sudirjo Frans Sudirjo Gunawan Widjaja Gusti Noorlitaria Achmad Hadenan Towpek Hartanto Haryanto, Haryanto Hendy Tannady Henny Noviany Hery Erdi HERY PURNOMO Husna Amin I Gst. Ayu Diah Utari Ibrahim Sagio Ignatius Septo Pramesworo Indra Sani Irma M Nawangwulan Iwan Kusnadi Lalang Saksono LAUNTU, ANSIR Loso Judijanto Lucky Mahesa Yahya Luh Komang Candra Dewi M. Wahab Khasbulloh Mihel Tuatfaru Mohamad Afan Suyanto Mokhamad Arwani Muammar Afif Al Qusaeri Muhammad Asir Musran Munizu Muthi’atul Khasanah Nenden Hendayani Nur Jannah Nasution Nurhasanah Nurhasanah Nurwita Nurwita Patrisia Senita Posman WH Hasibuan Prasetyono Hendriarto Putri Ekaresty Haes Putu Agus Eka Rismawan Puwanti Ratnawita Roy Setiawan Samuel PD Anantadjaya Sardjana Orba Manullang SETIAWAN JODI, I WAYAN GEDE ANTOK Shu, Efin Sidderatul Akbar Sijabat, Hotmaria H Slamet Riyadi Stellamaris Metekohy Syailendra Reza Irwansyah Rezeki Tanti Widia Nurdiani Teguh Prakoso Titis Nistia Sari Uli Wildan Nuryanto Y. R. Satato Yahya Yusi Faizathul Octavia Zainal Arifin Zilfana Zilfana Zunan Setiawan