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All Journal Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan AL-TA´LIM Sawwa: Jurnal Studi Gender Syntax Literate : Jurnal Ilmiah Indonesia AL-HAYAT: Journal of Biology and Applied Biology International Journal for Educational and Vocational Studies
Rusmadi Rusmadi
State Polytechnic Padang, State University of Padang
Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : International Journal for Educational and Vocational Studies

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Consumers Satisfaction in Marketing Management: A Conceptual Study Rusmadi, Rusmadi
International Journal for Educational and Vocational Studies Vol 2, No 4 (2020): April 2020
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ijevs.v2i4.2546

Abstract

Every business must be attention to customer satisfaction, because satisfaction will have an impact on the sustainability of the business or business. The problem often faced by companies is that companies may not be able to provide maximum satisfaction in accordance with the expectations of consumers or customers. Consumer satisfaction is a major concern for most companies. If the product performance is lower than expectations, the customer will be disappointed; if it turns out as expected, the customer will be satisfied; if it exceeds expectations, the buyer will be very satisfied. This satisfaction will build loyal customers to the product. Every business actor must pay attention to customer satisfaction, because satisfaction will have an impact on the sustainability of the business or business. The problem often faced by companies is that the company may not be able to provide maximum satisfaction in accordance with the expectations of consumers or customers. Consumer satisfaction is a major concern for most companies. If the product performance is lower than expectations, the customer will be disappointed; if it turns out as expected, the customer will be satisfied; if it exceeds expectations, the buyer will be very satisfied. This satisfaction will build loyal customers to the product.
Co-Authors Agus Riyadi DIAN ARUNI KUMALAWATI Dian Triastari Armanda Farida, Jauharotul Farida, Jauharotul Filasofa, Lilif Muallifatul Khorida Filasofa, Lilif Muallifatul Khorida Istiqhomah, Saniatul Laksono Trisnantoro Misbah Zulfa Elizabeth Moh Fauzi, Moh Rahmani, Tara Puri Ducha Satrianegara, Fais Sugiarso, Sugiarso Tahar, Nurshalati Tyas, Dian Ayuning