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All Journal JPM (Jurnal Pemberdayaan Masyarakat) CARADDE: Jurnal Pengabdian Kepada Masyarakat INVENTORY: JURNAL AKUNTANSI Manajemen Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Madaniya Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat)
Heny Sidanti
Universitas PGRI Madiun
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Manajemen Bisnis

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The Effect Of Trust Perceptions, Quality Perceptions, Convenience Perceptions, To Buying Interest Msmes In The City Of Madiun (Case Study On Sambal Pecel the City In Madiun) Heny Sidanti; Hari Purwanto
Manajemen Bisnis Vol. 13 No. 01 (2023): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v13i01.27450

Abstract

This study aims to determine the effect of perceived trust, perceived quality, and perceived convenience on the buying interest of Sambal Pecel in Madiun City. This study uses a non-probability sampling method, which is to determine the sample by determining the characteristics that are in accordance with the research objectives in determining the number of samples. This situation is also known by the buying interest of consumers who have high perceptions of trust, perceived quality, and perceived ease of buying interest as well as other consumers who will show increased buying interest and trust that are more adaptable to products and more able to accept SME pecel chili products in cities. The results of this study are that Perceived Trust, Perceived Quality, PerceivedConvenience on Purchase Intentions have a positive and significant influence on Sambal Pecel MSMEs in Madiun City. The results of this study are that Perceived Trust, Perceived Quality, Perceived Convenience on Purchase Intentions have a positive andsignificant influence on Sambal Pecel MSMEs in Madiun City. This situation is also known by the buying interest of consumers who have high perceptions of trust, perceived quality, and perceived ease of buying interest as well as other consumers who will show increased buying interest and trust that are more adaptable to products and more able to accept SME pecel chili products in cities. The results of this study are that Perceived Trust, Perceived Quality, Perceived Convenience on Purchase Intentions have a positive and significant influence on Sambal Pecel MSMEs in Madiun City and a high perception of ease of purchase intention as well as to other consumers will show increased buying interest and trust that is more adaptable to products and more able to accept SME pecel chili products in Madiun City. Keywords:   Trust Perceptions, Quality Perceptions, Convenience Perceptions, Buying Interest  
Co-Authors Ahmad Nur Aziz Alfian Syaikhori Apriyanti Ayu Setya Sujianti Dea Seven Angella Dea Seven Angella Yusriesa DIAN CITANINGTYAS ARI KADI Dzaqi Khoiruddin Lutfiy Evi Maulida Yanti Hari Purwanto Hari Purwanto Hendra Setiawan Hendra Setiawan Herizal Metik Asmike Muhammad Haiqal Nastain Illa Noor Rizal Ula Ananta Fauzi Selamat Muliadi Vivi Cornaylis Wisnu Waluyo