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Efni Noor Salam
Fakultas Ilmu Sosial Dan Politik Universitas Riau
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AKTIVITAS HUMAS PT. PLN (Persero) WILAYAH RIAU DAN KEPULAUAN RIAU DALAM MENINGKATKAN CITRA POSITIF PERUSAHAAN Ceisilia, Mega; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Public relation department has a big influence in company’s existence and positive image. Every institution, company, organization and government want positive image in society. To reach this, public relations department needs to do some activities like: publicity, media relations, and crisis management. PT. PLN (Persero) Wilayah Riau and Kepulauan Riau has some problems like scheduled extiguishing, low standard infrastructure and interconnection problem. These problems affect company’s image. The purpose of this research is to find out the activities of public relations department of PT. PLN (Persero) area of Riau and Kepulauan Riau in improving company’s positive image. The other purpose is to find out public relation media used by PT. PLN (Persero) area of Riau and Kepulauan Riau in improving company’s positive image.Writer used qualitative method. Analysis is shown descriptively. Data collecting technique are observation, interview, and documentation. To get validity of the data, writer used triangulation. Subject of this research is staff of Sub Bidang Humas Dan Hukum PT. PLN (Persero) area of Riau and Kepulauan Riau, customers, and journalists, decided by purposive technique sampling. Object of the research is public relations activity in improving company’s positive image.Result shows that activities of public relation of PT. PLN (Persero) are not maximal yet. It is shown by lack of acccurate information for customer, and slow response for problem facing by customers. Public relation media used to improve positive image contains mass media like newspaper and website, street banner, and bulletin Sawit e-news. Public relation media used are not effective yet, because the customers do not get fast and accurate information and also limited media used in spreading the information to society.Keyword: public relations activities, image, communication
FENOMENA SELFIE (SELF PORTRAIT) DI INSTAGRAM (Studi Fenomenologi Pada Remaja Di Kelurahan Simpang Baru Pekanbaru) Simatupang, Fritta Faulina; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Selfie (self portrait) became a phenomenon that 'infect' almost everyone, from children, adolescent and adults. Many people do selfie (self portrait) and then upload to instagram with some reasons and aims, such as hobbies, attentions or existence from others who see their selfie (self portrait) in instagram. This research was done for seeing the reality of self concept of adolescents who live in Simpang Baru village when doing selfie (self portrait) and uploaded to instagram. This research used qualitative methode by phenomenological approach. In order to obtain the data, the researcher used three kinds of data collection techniques, such as participant observation, in-depth interview, and documentation. This research used data’s analysis technique of phenomenological research according to Creswell by using the technique of persistence observation, extension of participation, and the adequacy of reference. The result showed the first, that adolescents who did selfie (self portrait) and then upload to instagram have two kinds of self concept, which are positive self concept and negative self concept. That self concept is seen from how the adolescents see and assess themselves and their performanace before doing selfie (self portrait) as well as the way adolescents and significant others interpret selfie (self portrait) that was done. Second, the photo of selfie (self portrait) which were uploaded to instagram influenced by adolescents of past motives so that encourage them to achieve something from selfie (self portrait). The photo of selfie (self portrait) which they uploaded to instagram make them get the sepecific identity based on the criteria.Keywords: Selfie (Self Portrait), Instagram, Adolescent, Phenomenological, Simbolic Interaction Theory.
KONSTRUKSI MAKNA MAROSOK DALAM TRANSAKSI JUAL BELI TERNAK DI DESA CUBADAK KABUPATEN TANAH DATAR Putri, Jelly Dwi; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Marosok culture is a tradition/custom handed down captivate the generations that growing up until now in Cubadak area, Tanah Datar,West Sumatra Province. Marosok seen as full of philosophical traditions, values and philosophy of life of the Minangkabau. These values arise from the use of symbols modified legacy understood by the public as part of the social system of community life itself which is visible from the way of buying and selling cattle they do in the cattle market. This study focused on the knowledge of how the construction of meaning that arise in terms of both physical objects and social objects that exist in the community marosok.This research used qualitative approach to be supported by the theory of social construction of reality and Symbolic Interaction. The subjects were cattle sellers, buyers of livestock, and the society of the area. Informants selected by purposive sampling technique. The data obtained by interviews, observation, documentation, literature, and online data searches. The validity test of the data using the credibility test. The data analysis techniques were reducting the data, collect data, present data, make conclusions and evaluation.The results showed that marosok tradition not only regarded as the usual way of buying and selling,with use the tools to close the transaction to keep the secret of priceand also can be used as a polite way of trade, filled with mutual respect and manners. Because this kind of social interaction only done in Minangkabau and should be preserved as identity of Minangkabau society in particular.Keywords : construction of meaning, symbolic interaction, marosok.
PERANAN BADAN PELAYANAN TERPADU DAN PENANAMAN MODAL (BPTPM) DALAM MEMBENTUK CITRA PELAYANAN PUBLIK KOTA PEKANBARU Anggraini, Wenny; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Service is core from communication form where every government and privateinstitutions should apply it well to establish a good image. Badan Pelayanan Terpadudan Penanaman Modal (BPTPM) is one of government institutions in runningadministration service for society. That is related with permit and non-permit which ismeant as one of services to help society people for developing their business and also toimprove economic developing area especially in Pekanbaru. In providing services,BPTPM Pekanbaru got an award “Citra Pelayanan Prima” by Central Government asBest institutions from all around Indonesia in providing services to the society people.This research has a purpose for knowing role from BPTPM Kota Pekanbaru to supportnational best provide services in society people.In this research, author has used descriptive qualitative method which is extendsituation and also doing analysis based on survey result from the office. Informants inthis research are 2 people officer services from BPTPM, 2 people from BPTPM inproviding permit, and also 3 people which is using providing services in BPTPM. Thisresearch uses frame as reference in case developing to author about role of BPTM inpublic providing services. Based on that case, if BPTPM does services base on reles, soBPTPM could excellent services to society people.This research collects data with observation, interviews, and alsodocumentation. The Result from this research indicates BPTPM Kota Pekanbaru has arole in doing coordination and providing administration in permit and non permit onintegrating manner which have principal coordination, integration, synchronization,simplication, security and certainly of BPTPM in developing image from Government inPekanbaru that easy, quick, secure, transparent, friendly providing and also best publicservices in society. Nevertheless, in fact imaging in society doesn’t like promises fromBPTPM, many people are dissapointed on services especially in simplicity services andfee transparancy for society people. It gives negative images in society people whichproviding services in BPTPM Kota Pekanbaru.Keyword : Role of BPTPM, Imaging in public services, Pekanbaru City
MAKNA SIMBOLIK RANDAI SEBAGAI KESENIAN MASYARAKAT MINANGKABAU DI KOTA PAYAKUMBUH PROVINSI SUMATERA BARAT Putri, Deria Pradana; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Randai is one of traditional culture of Minangkabau people. There are symbolic aspect in art of randai with special meaning that is represented by clothing, musical instruments in art of randai, movements in randai. The purpose of this research was detemining the meaning of symbolic situation, the product of social interaction, and the interpretative of randai as art of Minangkabau people in Payakumbuh City.This research used qualitative methode by simbolic interaction approach. Informan of this research is randai’s trainer, randai’s playeras well as the figure of Minangkabau society who were selected by using purposive technique, and society in Payakumbuh City were selected by using accidental technique. Data collection technique used observation, interview and documentation.The result of research showed that symbolik situation meaning of randai as art of Minangkabau society in Payakumbuh City include physical objects such as costumes (Minangkabau costumes) and musical instrument in randai (Saluang, talempong, gandang, and bansi) with special meaning in every part while the social objects from art of randai include the movements of randai’s players (galombang dance and pencak silat), song on art of randai and social object based the message of randai which also has special meaning. The meaning of social product’s interaction includes the meaning of randai from the players’ side where the players interpret randai has culture and self protection’s value, from the trainer’s side randai has culture, religion, custom and art value, from the figure of Minangkabau people’s side randai has culture, history, unifying tool, custom, education, religion and art value and from Minangkabau people’s side randai has culture and art value. Interpretation’s meaning of randai include the closed action and the opened action. The closed action include internal and external motivation of randai’s players, and both of pleasure and proud to be a part of randai. The opened action of randai’s players include the expression of all players and the attitude of randai’s players who were always compact and have a good teamwork.Keyword: Symbolic Meaning, Randai, Symbolic Situation, The Product of Social Interaction, Interpretation
MAKNA SIMBOLIK GONDANG SABANGUNAN DALAM UPACARA KEMATIAN SAURMATUA PADA MASYARAKAT BATAK TOBA DI PEKANBARU Sihombing, Martgaretta Elisabet; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Gondang Sabangunan, which consists of: Taganing, Gordang, Sarune, Ogung Oloan, Ogung Ihutan, Ogung Panggora, and Hesek, tools that serve as an announcement to the public that there are parents who died saurmatua. Saurmatua is the death of the person who died had populate both boys and girls. Suhut would make the perfect custom event at the event in accordance with Dalihan saurmatua Na Tolu, such a thing is not necessarily carried out at the sarimatua because of his descendants still not perfect in terms of kinship. For this study aims to know the meaning of symbols of the social object Gondang Sabangunan funerals Saurmatua the Toba Batak people in Pekanbaru, the meaning of symbols of the physical object Gondang Sabangunan funerals Saurmatua the Toba Batak people in Pekanbaru, and the values of what is contained in Saurmatua funeral ceremony in Toba Batak people in Pekanbaru.Research using qualitative research method that produces descriptive data in the form of words written or spoken of the people and behaviors that can be observed. This study uses a theoretical approach of Symbolic Interaction. Informants in this study consisted of traditional leaders, Sabangunan Gondang music players and the community that follows the funeral ceremony saurmatua.The results showed that the symbolic meaning Gondang Sabangunan funerals saurmatua in Batak Toba community in Pekanbaru there are three premises: first the meaning of symbols on social objects in the house that ceremony (upacara dijabu) and the house or yard ceremony (upacara maralaman), the second is meaning of symbols on the object is physical instruments contained in Gondang Sabangunan consists of Taganing, Gordang, Sarune, Ogung Panggora, Ogung Oloan, Ogung Ihutan, Hesek. These three values contained in funerals saurmatua namely social values, religious values, family values.Keywords : Gondang Sabangunan, The meaning of symbols, Ceremony Saurmatua
MAKNA SIMBOLIK SERAH-SERAHAN DALAM UPACARA PERKAWINAN ADAT JAWA DI DESA TANJUNG BELIT KECAMATAN SIAK KECIL KABUPATEN BENGKALIS PROVINSI RIAU Windyarti, Retno; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Serah-serahan is one of the ceremony or procession contained in customary marriages Java in Desa Tanjung Belit Kecamatan Siak Kecil Kabupaten Bengkalis Province Riau. In the Serah-serahan are aspects that will be symbolic meanings that are represented on the various physical objects or items used. The purpose of this research was to determine the meaning of the symbolic transfer of deliverables in terms of physical and social objects and values contained in traditional Javanese wedding ceremony.This research receipts qualitative method with symbolic interaction approach. The subject of research in the form of 5 people who are public figures, interpreter manten, the parties conducting the Srah-serahan and villagers of Desa Tanjung Belit Kecamatan Siak Kecil Kabupaten Bengkalis Province Riau selected use technique of purposive. Data obtained through in-depth interview and documentation. This research use technique analyse data of interactive by using data collecting technique, data reduction, presentation of data and withdrawal of conclusion.The result of research showed that symbolic situation of Serah-serahan in traditional Javanese wedding ceremony Desa Tanjung Belit Kecamatan Siak Kecil Kabupaten Bengkalis Province Riau include physical objects such as pisang sanggan, suruh ayu, cincin, seperangkat busana putri, traditional meal, and some money and the social objects from the Serah-serahan in traditional Javanese wedding ceremony include all the procession of Javanese wedding ceremony. In the Serah-serahan contained the social value and culture value.Keywords: Symbolic Meaning, Symbolic Interaction Theory, Serah-serahan
FENOMENA KOMUNIKASI KELUARGA POLIGAMI DI PEKANBARU Marselina, Riska; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Polygamous marriage is a difficult thing to go through because not only differences in opinions expressed in them but especially the feelings of sacrifice for a wife who must be willing to share her husband with another. The purpose of a person to perform marriages and to establish a more intimate relationship is to get a place in outer and inner happiness and a shared sense of both joy and sorrow. The authors study aimed to uncover the motives, meaning and practice of communication three polygamous family in Pekanbaru.This study uses qualitative with phenomenological approach. Subjects were 3 (three) polygamous family in Pekanbaru category are determined by purposive sampling. The collection of data obtained through in-depth interviews, and documentation.These results indicate that the motive for polygamous couples in Pekanbaru consists of Because motive that is compassion, a sense of disappointment, feeling humiliated, economy and affection. While in order to motive that is fixed along and intact, stay in touch with the good, and some that want to split up. Meanings given by a family member against a polygamous marriage in which they live that polygamy is something that is helping, polygamy taught for sincere and sharing, polygamy is something embarrassing, polygamy as a home wrecker, polygamy only cause resentment, and polygamy adversely affected children. The communication experience is categorized into two, namely a pleasant communication experience as mutual understanding, openness, mutual forgiveness and a sense of mutual respect for each other. Related to the communication experience unpleasant as disharmonious relationships, must be willing to share, a mockery of the environment.Keyword: phenomenology, polygamy, motive, signification, communication experience
KONSTRUKSI MAKNA MAHASISWI SEBAGAI SPG (SALES PROMOTION GIRL) FREELANCE DI KOTA PEKANBARU Lolyna, Arfryani; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Freelance SPG is one type of side jobs are much interested by the female students. In Pekanbaru itself, this phenomenon among student quite rapidly because the Event Organizer (EO) is usually recruit student as their SPG. This study aims to know the motive, the meaning and the student communication experiences as a freelance SPG in Pekanbaru.This study uses qualitative research with phenomenological approach. Informants in this study were 5 female students who worked as a freelance SPG who has been selective purposively. Data collection techniques is used by observation, depth interview, and documentation. To achieve the validity of the data in this study, researcher used the extension of participation and triangulation.This study shows that the motive student working as a freelance SPG past motive (because motive) is economic needs, utilizing the time, and the influence of other; as well as the motive future (in order to motive) is add work experience and get a better job. The meanings student of their jobs as a freelance SPG is a pleasant communication experience that is get a lot of new experiences, understand the character of people, receive the praise from others, as well as being more communicative; as well as the unpleasant communication experience is consumer abuse, bad responses and the views of society, and the negative stamp from society.Keyword: meaning construction, SPG freelance, motive, communication experience
KOMUNIKASI INSTRUKSIONAL INSTRUKTUR DI LINDZ YOGA STUDIO PEKANBARU Ahmad, Dang Syaras; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Yoga is one of the sports or physic exercises which is most wanted and popular nowadays. Yoga combines or unites mind, body and soul only by doing movements (asana) along with breathing technique and meditation. Yoga is lead by an instructor who gives the instruction for the members. In giving the instruction, the instructor uses instructional communication in doing exercise process. The purpose of this research is to know the instructional method, instructional communication media, and the communication obstacles which happen in Yoga exercise process.This research belongs to quantitative research method by using symbolic approach. The informants of this research were 3 instructors and 3 members at Lindz Yoga studio Pekanbaru, while the object of this research was the instructor’s instructional communication at Lindz Yoga studio Pekanbaru. The data collection technique was used by observation, interview and documentation. In order to get data validity in this research, the researcher used the extension of participation and triangulation.The result of this research showed that the instructor’s instructional communication to the members in doing Yoga exercise used three instructional communications, such as command method, exercise method and question answer method. The media that used were audio media, aids media and picture media. The most use media and also effective in the usage are audio and aids media. The obstacles which happened in instructional communication are the source’s obstacle, the channel’s obstacle, the communicant’s obstacle and psychological obstacle. Instructor as the communicator used verbal and nonverbal in the activity of instructional communication.Keyword : Yoga, instructional communication, Lindz Yoga studio Pekanbaru
Co-Authors ", Muryantono ", Noviandri Abdul Rahman Sayopi Ade Irawan Aditiya Tri Mahfudi Adriani Rahmida Hayati Albert Donatius Sirait Alfarabi Alfarabi Almasdi Syahza Amita Raharjo Anaomi " Annisa Afriani Anter Venus Arfryani Lolyna, Arfryani Arimbi, Dwinsa Benny Heltonika Bimantara, Rota Dang Syaras Ahmad, Dang Syaras Deria Pradana Putri, Deria Pradana Desi Maryanti Devi Ariyani Dewantoro, Taufik Ilham Dinanty, Aditta Riska Dira Rawina Windasari Egi Rugeri Elsa Dwi Clarita Elsa Dwi Clarita Fani Aprilia Napitupulu Fitri Irma Susanti Frida Oktavia Fritta Faulina Simatupang Gusra Rianti Harianti, Ririn Indah Hidayah Fadillah I Gusti Ngurah Antaryama Ihdina Rahmadhani Hararap Ike Ireztyawan Ismandianto Ismandianto Jelly Dwi Putri Kurnia Romi Latifah Nur Aini Liandi, Oksas Lingga Saputra Maduma Yanti Sari Manurung, Yuni Sri Ningsih Mardiatul Aulia Martgaretta Elisabet Sihombing, Martgaretta Elisabet Maryanti, Desi Medio Aprima Mega Ceisilia Mega Silvia Monica Restama Muchid Muchid Muhammad Firdaus Mulia Putri Dana, Mulia Putri Mutia Anggraini Neno Lestari Nova Yohana Novita Sari Nur Asarani Nurjanah Nurjanah Nurrahmi Nurrahmi Nurul Asra Hadi Nuryah Asri Syafirah Putri Anggraini Putri Elza QURRATA AINI Rachmad Ramadha Rahmad Fauzi Saputra Rahmadi Rahmadi Rahmat Alpian. R Rani Ardina Ranny Puspita Sari Retno Sari Retno Windyarti, Retno Ria Putri Susanti Rianty Ellsa Riko Muriono Riska Marselina, Riska Rofina Istiqamah Nasution, Rofina Istiqamah Romi, Kurnia Rusmadi Awza Saipudin Ikhwan Sefti Hariyani Selviana Utami Septa Alviana Septyani Adiyan Putri Siswanto, Abdul Hakim Suprianto " Suwira Putra Syam, Siti Rohayani TATI NURHAYATI Tiffani Kumala Tri Riska Rahmadilla Umroh Isradana Usfatun Zannah Vina Dwiyanti Wahidah, Resti Wan Vabella Adrilianza Wardyan Ihzan Wenny Anggraini Widyawati " Yasir Yasir Yasir Yasir Yasir Yondhi Darmawan Zulkarnain Zulkarnain